Author: Natalie Limm

Solving the Dinner Dilemma

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The National Frozen & Refrigerated Foods Association Is Showcasing Quick and Easy Recipes for Family Mealtime

HARRISBURG, Pa., Sept. 24, 2021 /PRNewswire/ — The struggle is real. As kids and parents trade their carefree summer ways for time-crunched school routines, the dinner dilemma gets even more challenging. With practices, clubs, and meetings, evenings get packed with activities; and dinner becomes an afterthought.

That’s why the National Frozen & Refrigerated Foods Association (NFRA) has launched the #CoolFoodForKids campaign on its Easy Home Meals social channels. This Fall, social posts featuring the hashtag #CoolFoodForKids help ease the dinner dilemma with recipes, tips, and more. Creative content shows parents how easy it can be to quickly get a nutritious meal ready, thanks to items from the frozen food and dairy aisles.

“The question of ‘What’s for dinner?’ is a nightly headache for a lot of families,” said Julie Henderson, VP of Communications for NFRA. “Our members offer so many easy and convenient meals for busy families. We want to show parents they can still create a wholesome meal when schedules are busy.”

September is National Family Meals Month™ encouraging families to commit to sharing one more meal at home per week. NFRA offers parents cool solutions for making at-home meals a reality through its Easy Home Meals website and social accounts. EasyHomeMeals.com showcases a delicious mix of quick and easy meals and snacks, as well as how-to videos and other tips to ease the nightly dinner dilemma.

Find recipes and read more on PRNewswire.com

Bringing The Coolest Industry Back Together

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NFRA Annual Convention Returns October 16-19 in San Diego

HARRISBURG, Pa., July 14, 2021 /PRNewswire/ — As the pandemic begins to cool down, one of the frozen and refrigerated industry’s hottest events is coming back face-to-face style.

The National Frozen & Refrigerated Foods Association’s (NFRA) Annual Convention, where the entire frozen and refrigerated industry comes together, returns in-person October 16-19, 2021, in San Diego, Calif.

This one-of-a-kind event brings together retailers, manufacturers, sales agents, logistics providers and suppliers of frozen and refrigerated foods – the only event that does so. The event focuses on connecting these distinct segments as well as highlighting new products, insights and thought leadership in the industry.

“The NFRA Convention is our signature event, and we couldn’t be happier to get back to what makes it so special,” said Jeff Rumachik, President & CEO of NFRA. “There’s no other convention where the major companies in the industry come together under one roof and hold thousands of business meetings, allowing attendees to accomplish so much in a short period of time.”

These business meetings that occur over the four-day event are the heart of the NFRA Annual Convention. Over 3,000 meetings are expected to take place between retailers and other industry companies. This gives attendees unprecedented opportunities to connect with the industry and drive their business forward.

“We’re so excited to bring the industry back together this year,” said Julie Henderson, VP of Communications for NFRA. “The business meetings are invaluable to our members, as well as the opportunity to see new products, how the industry is evolving, and the people who are driving it forward.”

Innovation takes center stage right from the beginning. Over 50 manufacturers will have a chance to showcase their latest products at the Taste of Excellence reception on Sunday. It’s a tasty way to start the Convention – with sampling and a chance to catch up with colleagues from other companies and network with new connections.

The convention focuses on looking forward throughout the event. At Monday’s general session, attendees will see a preview of NFRA’s 2021 State of the Industry Report which highlights emerging trends and category insights.

Registration for the NFRA Convention is available at a significant discount for NFRA members. Non-members may register as well. To register, visit NFRAConvention.org or call NFRA at 717-657-8601. To learn more about NFRA, or to join, visit NFRAweb.org.

About National Frozen & Refrigerated Foods Association (NFRA) 
NFRA is a non-profit trade association representing all segments of the frozen and refrigerated foods industry. NFRA sponsors national promotions March Frozen Food Month, June Dairy Month and June/July Ice Cream & Novelties; and provides consumer information such as food safety guidelines, meal preparation tips, recipes and sweepstakes opportunities through its Easy Home Meals consumer website and social media properties. 

View the release on PRNewswire.com

Today’s Dairy Aisle: Think Beyond the Staples

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Hot Trends and Cool Innovation Take Center Stage for June Dairy Month

HARRISBURG, Pa., June 16, 2021 – Compared to its predecessor, today’s modern dairy aisle is barely recognizable. It’s gone from one small corner to half of the perimeter of the store. And the traditional staples, while still very popular, only make up a portion of what’s offered today.

That means the aisle is big…and only getting bigger. That evolution and growth is being celebrated during this June Dairy Month.

Ninety percent of families shop in the dairy aisle. And today, no matter how you’re choosing to or need to eat, the aisle has you covered. According to the National Frozen & Refrigerated Foods Association, the dairy aisle has adapted to new lifestyle changes, food trends and important dietary needs over the years.

From plant-based to traditional foods, and snacks to meals, there are a huge assortment of nutritious, protein-packed products as well as many indulgent options to fit every eating occasion and diet.

View the complete multimedia news release on PRNewswire.com

Keeping the Heat Going – Frozen Foods Are Hotter Than Ever

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Hot Trends and Cool Innovation Take Center Stage for Frozen Food Month

March 11, 2021 | HARRISBURG, Pa. – Breakfast on-the-go? You got it! Gluten-free meals with all the sides? Simple! Healthy snacks for you and the kids? You’re covered! Easy smaller meals? Check! Meatless Monday? BOOM! Dessert without the guilt? Easy as pie. Dinner with international flair? Done!

Is this some kind of dream world? Nope! All this and so much more can be found on a trip down the frozen food aisle.

No matter how you’re choosing to eat, frozen foods have you covered. According to the National Frozen & Refrigerated Foods Association (NFRA), manufacturers are innovating to align their products with today’s consumer dining habits and health trends.

View the complete multimedia news release on PR Newswire.

Getting Creative with Super-easy, COVID-friendly Holiday Entertaining Ideas

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Let the Freezer and Dairy Aisles Help You Celebrate Small…But in Style!

December 10, 2020 | HARRISBURG, Pa. /PRNewswire/ — The holidays may look quite different this year– thanks to COVID-19. That doesn’t mean we can’t continue holiday traditions and celebrate the season with close family members and great food.

The National Frozen & Refrigerated Foods Association (NFRA) has some terrific ideas for attending or hosting small holiday gatherings. The key – let’s all do it safely with these entertaining tips and food serving ideas.

View complete release on PR Newswire

Beat the Extreme Heat with a Delicious Cool Treat

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NFRA Celebrates National Ice Cream Month with Cool Facts About Summer Favorites – and enter to win ice cream for a year!

 July 9, 2020 | HARRISBURG, Pa. /PRNewswire/ — Americans really love ice cream. On average they enjoy a whopping 48 pints of ice cream per person, per year. Ninety-eight percent of all U.S. households purchase ice cream. About 1.4 billion gallons of ice cream and related frozen desserts were produced in the U.S. in 2017 (most recent data). Ice cream is an $11 billion industry that supports 26,000 direct jobs and generates $1.6 billion in direct wages.*

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Step Up Your Culinary Game with 3 Easy Recipes!

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It’s June Dairy Month – Find Inspiration in Your Local Dairy Aisle

June 17, 2020 | HARRISBURG, Pa. — Americans are spending extra time in the kitchen as of late – about 60% say they are cooking more since the coronavirus pandemic began*.

While the culinary pressure is on to create tasty, healthy meals and snacks, Chef and Cookbook Author Jamie Gwen and The National Frozen & Refrigerated Foods Association (NFRA) share how to easily step up your game in the kitchen. Check out three deliciously different recipes with three ingredients or less, as well as tips, ideas and what’s new in “coolest” aisle of your local supermarket.

View the entire multimedia news release and multimedia assets on PRNewswire.com

NFRA Convention Logo

National Frozen & Refrigerated Foods Convention Transitions to a Virtual Format

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June 1, 2020 | HARRISBURG, Pa. – In light of the ongoing uncertainty surrounding the COVID-19 pandemic, the National Frozen & Refrigerated Foods Association (NFRA) has announced it will transition the 2020 NFRA Convention to a virtual format over the same dates, October 19-20, 2020. This premier event for the frozen and refrigerated foods industry, will continue to be a platform for industry executives to discover new products, connect with business partners and grow their business.

“With more flexibility, lower registration fees and no travel expenses, we hope to maximize participation with a new virtual format while providing the same excellence in programming, the latest information on what is happening in our industry and new opportunities for conducting business and networking,” stated NFRA President and CEO Skip Shaw.

Registration and hotel fees for the in-person event are being refunded. NFRA is finalizing details on the new agenda and online delivery platform. More information and registration for the virtual event will be available in the coming weeks. 

“While the current environment has forced us to modify our delivery, we look forward to providing an NFRA Convention experience that meets the needs of the industry and that no one will want to miss,” says Shaw.

Those interested in attending can check the convention website at NFRAConvention.org, for the most current information.

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NFRA is a non-profit trade association representing all segments of the frozen and refrigerated foods industry. Headquartered in Harrisburg, Pa., NFRA is the sponsor of March National Frozen Food Month, June Dairy Month and June/July Ice Cream & Novelties promotion, as well as educational outreach programs. NFRA provides consumer information such as food safety guidelines, meal preparation tips, recipes and sweepstakes opportunities at http://www.EasyHomeMeals.com. Further information available at https://nfraweb.org.

A Message from NFRA on COVID-19

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March 20, 2020 | Members and Friends,
We’re living and working in unprecedented times. During my 35 years as part of this association, I can’t recall a more challenging or disorienting stretch of days. New information and guidelines about the COVID-19 virus are seemingly being released every minute.

Given the ever-changing nature of affairs, I wanted to send a quick update from our association office. 

First of all, I wanted to extend a huge thank you to each and every person reading this. In keeping customers and shelves well-stocked, our entire industry is playing a valuable role in helping millions of Americans prepare to stay at home for an extended period of time. Your efforts are critical to helping families be as ready as possible in a time of uncertainty.

With this focus on families, our March Frozen Food Month, June Dairy Month and Summer Favorites Ice Cream and Novelties promotions will continue as planned. We’ll also be adjusting and ramping up our social and digital content for Easy Home Meals as we have the unique opportunity to speak and engage with our large consumer audiences. The American way of life has been turned on its head for the foreseeable short-term future, and as an organization, we want to help families settle into these new routines as easily as possible. We will be sure to share with you our modified social media strategy and resources in the weeks ahead. 

Like many of you, our NFRA staff is working remotely. We canceled our Executive Conference in accordance with the new federal guidelines, but we remain connected and committed to providing our full breadth of services, and we will continue to monitor the situation for future meetings and events.

But most of all, I hope you, your organizations, and your families remain healthy and positive as we all adjust to this new normal. If any of us here at NFRA can be of any assistance, don’t hesitate to reach out. We’re here to help in any way we can.

Sincerely, 

H.V. ”Skip” Shaw, Jr.
President/CEO
NFRA

View COVID-19 resources here.

Find Today’s Hottest Food Trends in the Frozen Food Aisle!

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It’s March Frozen Food Month – a Great Time to Check Out New and Innovative Cuisines in the Cool Aisles of your Grocery Store

March 5, 2020 | HARRISBURG, Pa. – If you enjoy breakfast foods at any time of the day, or you prefer snacking and small plates over traditional meals, or you embrace a more plant-based diet – then you are in good company with many Americans and their lifestyle and dietary preferences.

View the entire multimedia news release and multimedia assets on PRNewswire.com