New Member Spotlight

NFRA is always gaining new members from a variety of categories. Read below to learn about some of our newest members of the association!


• Target is a general merchandise retailer with stores in all 50 U.S. states and the District of Columbia.
• 75% of the U.S. population lives within 10 miles of a Target store.
• We employ 400,000+ team members.
• Our tagline is “Expect More. Pay Less.” We’ve been using it since 1994!
• Target’s CEO since August 2014 is Brian Cornell.
• The Target Corporation also owns Shipt and Roundel.
• Target is headquartered in Minneapolis, Minnesota, its hometown since the first Target store opened in 1962 under The Dayton Company.


STAR Brokerage

Founded in 1991 in Houston, Texas, STAR Brokerage is a second-generation, family business led by Liz and Cal Holzheauser. With over three decades of experience serving as a strategic partner to top CPG brands and retailers, we’ve had the great fortune of helping organizations figure out how to succeed and modernize their sales operation. Utilizing our customized, full-service, and multi-cultural approach, we deliver on sales, value-add solutions, and brand exposure for our clients. Offering a reputation of trust, powerful performance, and meaningful relationships, we’re brokering the brands of the future in natural, frozen, refrigerated, and private label. Visit

Eggland’s Best (Frozen)

Eggland’s Best is the #1 branded egg in the U.S., with superior taste and nutrition. EB eggs are an excellent source of Vitamins D, B12, E, B5 and riboflavin, with six times more Vitamin D, more than double the Omega-3s, 10 times more Vitamin E and 25% less saturated fat than ordinary eggs. EB eggs come in multiple sizes, hard-cooked and liquid egg whites. Eggland’s Best Frozen Omelets and Egg Bites made with Eggland’s Best Cage Free eggs make it easy to start your day with a delicious, hot breakfast. For more information, visit

Armanino Foods

For nearly 100 years, Armanino has taken the time and care to grow and select locally-sourced, artisan ingredients by chef-inspired recipes that add flavor and spice to your favorite foods. From select cut basil to select grated Parmesan, our small batch cuisines are farm to fantastic. Armanino Foods offers frozen pastas, frozen sauces, frozen meatballs, & cheese shakers. Visit

Tai Foong USA

Tai Foong USA is a family operated, leading supplier of seafood and Asian cuisine with the brands, Northern Chef and Royal Asia. Tai Foong is devoted to consistent excellence in craftsmanship, quality of product, service, and be socially and environmentally responsible. Tai Foong USA has been built on the distinctive competencies of superior quality and superior innovation. We venture across the world to serve our customers with a constant and consistent supply. Visit

Honey Mama’s

Honey Mama’s is the maker of nutrient-rich refrigerated truffle bars changing the status quo for indulgence. Founded in 2013 when Christy Goldsby, a former bakery owner, had a life-changing wellness experience that inspired her to re-define what indulgence can offer, Honey Mama’s started as a booth at the Portland Farmers Market and has since grown to a nationwide brand available in grocery refrigerators across the US. Each Honey Mama’s bar is made from a foundation of clean, whole food ingredients with no preservatives or shelf stabilizers. The bars are naturally free from refined sugar, gluten, grains, dairy, and soy for a plant-rich, anti-inflammatory alternative. Honey Mama’s bars are available at more than 6,000 retail locations nationwide and online at