June National Program

The 2019 program will bring effective brand activation across multiple platforms, a successful model for consumer engagement, diverse elements across the marketing mix and flexibility in program implementation. See how partnerships with Coupons.com and WestwoodOne can bring maximum exposure to your sponsoring brand(s)!

Program Elements

NFRA will again work with WestWood One as an integrated media partnership to promote refrigerated dairy messaging on web and social media properties and Coupons.com to offer digital coupons and offer pods, as well as a consumer sweepstakes and brand new recipes using refrigerated aisle products!

Digital Coupons on Coupons.com

Sponsoring brands will run a mix of Print-at-Home and Save-to-Card coupons with a total of 155,000 per brand or Banner Advertising for non-couponing brands (2MM impressions equivalent to 10,000 clicks per brand) driving consumers to the store and online!

Integrated Media Partnership with WestWood One

Sponsoring brands will deliver refrigerated dairy messaging to large audiences throughout email blasts, sharing relevant content and throughout WestWood One web and social media properties – garnering 33.4MM+ impressions!

2019 June National Program Brochure

2019 June National Brochure cover

2019 June National Program Agreement Form

2019 June Participation Agreement image