2022 June National Program
Get On The List. Get In The Cart.
New for 2022 is an exciting approach to campaign activation! Participating brands can now leverage mobile in a new and exciting way, reaching millions of consumers at critical points along the path to purchase – during trip preparation, product search and actual product selection.
Adapting to changing shopper behaviors and marketing trends
AdAdapted, a mobile insights and advertising platform, offers a mix of Add-To-List, Click2Cart®, Keyword Intercept, Awareness and Consumer Poll units.
• Gets branded products on consumer lists and in e-comm carts
• Connects ad spend to purchase intent
• Reaches exclusive network of list apps
• Audience comprised of HOH grocery mobile shoppers
Sponsoring brands can choose from two tiers that offer a guaranteed 3MM and 4.25MM impressions respectively. Brand activations across multiple platforms and diverse elements across the marketing mix create a successful model for consumer engagement and excitement around the refrigerated dairy aisles. Help drive consumers to the frozen aisles with this national program for June Dairy Month!
Influencers featured sponsor brands and products in custom blog content with optional micro-sweeps conducted by the influencer. Recipe blog posts are shared on influencer social channels.
Easy Home Meals Overlay
Sponsor logos are placed on the June Dairy Month promotion page. A #JuneDairyMonth Twitter party featured sponsor posts; a custom boosted Facebook post, and custom tweet and pin promoted to consumers on the Easy Home Meals social media channels.
$10,000 National Sweepstakes Promotion
#JuneDairyMonth Twitter Party
A Twitter party with our consumer channel @EasyHomeMeals and partner @ResourcefulMom took place on June 7th at 2pm ET. Sponsor brand products and recipes were tagged as we chatted about all things dairy! Brands are encouraged to participate in the party by sharing products, recipes, etc. You can also review these questions to prepare answer tweets ahead of time.
Become a 2022 Sponsoring Brand
View complete program details in the deck below. Please contact Tricia@nfraweb.org or 717-657-8601 with any questions. Completed participation agreements can be sent to Sarah@nfraweb.org.