June National Program
The 2019 program will bring effective brand activation across multiple platforms, a successful model for consumer engagement, diverse elements across the marketing mix and flexibility in program implementation. NFRA will again work with Westwood One as an integrated media partnership to promote refrigerated dairy messaging on web and social media properties and Coupons.com to offer digital coupons and offer pods, as well as a consumer sweepstakes and brand new recipes using refrigerated aisle products! See how these partnerships can bring maximum exposure to your sponsoring brand(s):
Digital Coupons on Coupons.com
Sponsoring brands will run a mix of Print-at-Home and Save-to-Card coupons with a total of 155,000 per brand or Banner Advertising for non-couponing brands (2MM impressions equivalent to 10,000 clicks per brand) driving consumers to the store and online!
Integrated Media Partnership with Westwood One
Sponsoring brands will deliver refrigerated dairy messaging to large audiences throughout email blasts, sharing relevant content and throughout Westwood One web and social media properties and on-air and online streaming – receiving an estimated 1.7MM+ impressions per brand!