June National Program
The 2021 program will bring effective brand activation across multiple platforms, a successful model for consumer engagement, diverse elements across the marketing mix and flexibility in program implementation. New for 2021 is the option to include programmatic audio delivered via audio streaming apps. NFRA will again work with Westwood One as an integrated media partnership to promote refrigerated dairy messaging on web and social media properties and Optimad to offer digital advertising, as well as a consumer sweepstakes and brand new recipes using refrigerated aisle products! See how these partnerships can bring maximum exposure to your sponsoring brand(s).
Digital Activation via Display, Native & Social Ads with OptimAd
Optimad’s digital platform offers brands a diverse mix of digital touch points, complete customization of plan by brand, plus enhanced creative development & design of ad units. Sponsoring brands will receive a guaranteed 21,500 shopper engagements and an estimated 2MM impressions with the campaign.
Integrated Media Partnership with Westwood One
Sponsoring brands will deliver refrigerated dairy messaging to large audiences throughout email blasts, sharing relevant content and throughout Westwood One web and social media properties and on-air and online streaming – receiving an estimated 3.1MM+ impressions per brand!
Bloggers & Influencers
Influencers feature sponsor brands and products in custom blog content with optional micro-sweeps conducted by the influencer. Recipe blog posts are shared on influencer social channels.
Easy Home Meals
Sponsor logos will be placed on the June Dairy Month promotion page. A #JuneDairyMonth Twitter party will feature sponsor posts; and a custom boosted Facebook post, and custom tweet and pin will be promoted to consumers on the Easy Home Meals social media channels.
$10,000 National Sweepstakes Promotion
This consumer sweepstakes will be promoted across all platforms and brands can use the sweepstakes logo assets to cross-promote. Sponsors also receive an opt-in list of sweepstakes entrants. View abbreviated sweepstakes rules here. Complete rules here.
Become a 2021 Sponsoring Brand
View complete program details in the deck below. Please contact Tricia@nfraweb.org or 717-657-8601 with any questions. Completed participation agreements can be sent to Sarah@nfraweb.org.