June National Program

The 2020 program will bring effective brand activation across multiple platforms, a successful model for consumer engagement, diverse elements across the marketing mix and flexibility in program implementation. NFRA will again work with Westwood One as an integrated media partnership to promote refrigerated dairy messaging on web and social media properties and Coupons.com to offer digital coupons and offer pods, as well as a consumer sweepstakes and brand new recipes using refrigerated aisle products! See how these partnerships can bring maximum exposure to your sponsoring brand(s):

Program Elements

Integrated Media Partnership with Westwood One

Sponsoring brands will deliver refrigerated dairy messaging to large audiences throughout email blasts, sharing relevant content and throughout Westwood One web and social media properties and on-air and online streaming – receiving an estimated 1.7MM+ impressions per brand!

Bloggers & Influencers

Influencers feature sponsor brands and products in custom blog content with optional micro-sweeps conducted by the influencer.

Easy Home Meals

Sponsor logos will be placed on the June Dairy Month promotion page. A #JuneDairyMonth Twitter party will feature sponsor posts; and a custom boosted Facebook post, and custom tweet and pin will be promoted to consumers on the Easy Home Meals social media channels.

National Sweeps Promotion

This consumer sweepstakes will be promoted across all platforms and brands can use the sweepstakes logo assets to cross-promote. Sponsors also receive an opt-in list of sweepstakes entrants.

Westwood One logo

Manufacturers

View complete program details in the deck below. Please contact Jeff@nfraweb.org or 717-657-8601 with any questions. Completed participation agreements can be sent to Sarah@nfraweb.org.

2020 June National Program Deck

2020 June Summary & Form

Retailers

View complete program details in the deck below. Please contact Jeff@nfraweb.org or 717-657-8601 with any questions. Completed participation agreements can be sent to Sarah@nfraweb.org.

2020 June National Program Deck

2020 June Summary & Form