NFRA Invites YOU to Join the Campaign!
When you become a sponsoring brand of the Real Food. Frozen or The Dairy Aisle…Beyond Cool PR campaigns – in addition to playing a vital role in supporting the important marketing/PR efforts that will benefit the entire industry – your company will receive the following:
Brand Exposure to Retailers
- New Products Newsletter
Your new product(s) are featured in this quarterly newsletter to retailers – also shared on NFRA’s social properties and NFRAweb.org.
- NFRA Website
Your company and brand logo(s) are prominently displayed, with links back to your site.
- New Products on Facebook, Twitter and Pinterest
We promote your innovative, newly introduced products to a huge consumer audience through all of NFRA’s Easy Home Meals social properties.
Brand Exposure to Consumers
- Brand Exposure Report
NFRA will follow your brand and provide a year-end report summarizing your brand exposure as a result of the Real Food. Frozen or The Dairy Aisle…Beyond Cool campaign.
- Social Media Engagement
Your brand and messaging will receive prominent exposure on the Easy Home Meals social properties (Facebook, Twitter, Pinterest and Instagram) through social media posts and on the Easy Home Meals blog through mentions with links and potential photos in posts.
Annual NFRA Convention
- Complimentary Meeting Room
Platinum-level sponsoring manufacturers are offered complimentary meeting rooms.
- Taste of Excellence
Sponsors have first option to reserve tables.
- Scroll of Contributors
Your brand logo will be prominently displayed throughout the event.
We share your brands with consumers through our traditional and online media outreach, utilizing a Cool Food Panel of bloggers and key media partnerships.
Recipes on Easy Home Meals
Receive a login and password to share your brand’s recipes with our growing Easy Home Meals consumer audience and recipe database.
Easy Home Meals Consumer Newsletter
Recipes, videos and tips from our Cool Food Panel, the Mr. Food Test Kitchen and more – plus links to your brands in our monthly consumer e-newsletter.