June Dairy Month Toolkit

Now is the perfect time to communicate the many benefits of the refrigerated aisle to consumers and shoppers nationwide. Utilize this toolkit of resources to make the most of your June Dairy Month promotion efforts! You’ll find artwork, social media posts, videos plus additional content to share in your communications.

Idea Book |  Point-of-Sale  |  Sweepstakes |  Social Media |  Other Dairy Resources |  Videos |  Recipes | Golden Penguin Awards

Artwork and Logos

Twitter Party

NFRA’s Easy Home Meals consumer channel with chat #JuneDairyMonth during a Twitter party with @ResourcefulMom. You can participate in the June 4 (2pm EST) party by sharing your favorite refrigerated dairy aisle recipes, products and tips! Check back for additional details.

Point-of-Sale

Visit our POS website to view June promotional items to display in-store! A variety of colorful and consumer-friendly POS materials will engage shoppers in the frozen aisles. Don’t forget – you can enter your marketing and merchandising displays in the Golden Penguin Awards competition!

Sweepstakes

Consumers can enter the June Dairy Month $10,000 sweepstakes on EasyHomeMeals.com, where one winner will receive a $1,000 supermarket gift card and eighteen winners will receive $500 supermarket gift cards. Share this exciting sweepstakes with consumers to get them excited about June Dairy Month and shopping the refrigerated aisles!

Social Media

Share these sample social media posts (click the image to the right) on your social media channels to encourage conversation about the refrigerated aisles! And don’t forget to follow Easy Home Meals on social media. With an online audience of nearly 500,000, Easy Home Meals reaches consumers on Facebook, Twitter, Instagram, Pinterest and YouTube with delicious recipes, kitchen tips, entertaining ideas, sweepstakes and giveaways and more. June Dairy Month messaging will be present throughout the promotional month!

Other Dairy Resources

Videos

Recipes For June Dairy Month

Visit EasyHomeMeals.com for the latest recipes featuring great dairy aisle ingredients! Feel free to share on your social media channels and in communications.

Golden Penguin Awards Competition

Did you know any member category (manufacturers, retailers, sales agents, local associations, etc.) can enter to win a Golden Penguin Award? This awards competition recognizes outstanding marketing and merchandising efforts through a variety of entry categories. The online entry system makes it easy to submit your entry and supporting documents! View details here.