June Dairy Month Toolkit

Now is the perfect time to communicate the many benefits of the refrigerated aisle to consumers and shoppers nationwide. Utilize this toolkit of resources to make the most of your June Dairy Month promotion efforts! You’ll find artwork, social media posts, videos plus additional content to share in your communications.

Idea Book  |  Point-of-Sale  |  Sweepstakes  |  Social Media  |  Other Dairy Resources  |  Videos  |  Recipes  |  Golden Penguin Awards

Artwork and Logos

Please refer to the sweepstakes’ abbreviated rules. *To be updated for 2021

Twitter Party on June 1 at 2pm ET

NFRA’s Easy Home Meals consumer channel will host a #JuneDairyMonth Twitter party with @ResourcefulMom to bring together consumers, RDs, brands and bloggers to share their favorite refrigerated dairy aisle recipes, products and tips! Mark your calendar and check back for more details coming soon!

Point-of-Sale

Visit our POS website to view June promotional items to display in-store! A variety of colorful and consumer-friendly POS materials will engage shoppers in the frozen aisles. Don’t forget – you can enter your marketing and merchandising displays in the Golden Penguin Awards competition!

Sweepstakes

From May 24 to June 30, consumers can enter the June Dairy Month $10,000 sweepstakes on EasyHomeMeals.com, where one winner will receive a $1,000 supermarket gift card and eighteen winners will receive $500 supermarket gift cards. Share this exciting sweepstakes with consumers to get them excited about June Dairy Month and shopping the refrigerated aisles! Please refer to the sweepstakes abbreviated rules* (to be updated for 2021)

Social Media

Share these sample social media posts (click the image to the right) on your social media channels to encourage conversation about the refrigerated aisles! And don’t forget to follow Easy Home Meals on social media. With an online audience of over 520,000, Easy Home Meals reaches consumers on Facebook, Twitter, Instagram, Pinterest and YouTube with delicious recipes, kitchen tips, entertaining ideas, sweepstakes and giveaways and more. June Dairy Month messaging will be present throughout the promotional month! *Check back for the 2021 update

Other Dairy Resources

Videos

Recipes For June Dairy Month

Visit EasyHomeMeals.com for the latest recipes featuring great dairy aisle ingredients! Feel free to share on your social media channels and in communications.

Golden Penguin Awards Competition

Did you know any member category (manufacturers, retailers, sales agents, local associations, etc.) can enter to win a Golden Penguin Award? This awards competition recognizes outstanding marketing and merchandising efforts through a variety of entry categories. The online entry system makes it easy to submit your entry and supporting documents! View details here.