Jeff is NFRA’s President and CEO who works with all departments and the Board of Directors to ensure the Association’s mission is achieved. Originally from the Midwest, Jeff’s background includes over 45 years of experience in the food industry. His career path has taken him through all levels of store management and he has worked in supervisory and advisory roles with wholesalers, independently owned supermarkets and chain stores of various formats. Jeff also spent 18 years with FMI holding a variety of positions before joining NFRA 12 years ago.
Julie W. Henderson
Vice President of Communications
Julie supervises the Communications Department and is responsible for the strategy, planning and execution of all member and consumer communications including NFRA’s annual promotions, consumer PR campaigns and Association events. She also serves as the staff liaison to the Refrigerated Food Council. Julie is a member of the International Association of Business Communicators and American Society of Association Executives. In her free time, she likes to read, garden, travel and visit her son in Ohio.
Vice President of Finance
Jessica is the Vice President of Finance who works closely with the President & CEO to keep a sharp eye on the Association’s finances. She is responsible for providing leadership over accounting, budgeting, financial reporting and human resources within the Association. Some of her duties include preparing monthly financial statements, bi-weekly payroll, submitting quarterly payroll tax returns, cash flow management and benefits administration. In her free time she enjoys running, reading and spending time with her family, including her two daughters who keep her busy.
Vice President of Meetings & Industry Relations
Tricia joined NFRA as Vice President of Meetings and Industry Relations, responsible for directing the meeting planning activities of the Association, as well as developing/nurturing important industry relationships and managing integrated marketing programs that support NFRA’s mission. Prior to NFRA, Tricia held roles including Events & Special Projects Director and VP, Association Services, responsible for the planning and execution various events and overseeing membership services and communications efforts. Tricia graduated summa cum laude from Lycoming College with a bachelor’s degree in international business and Spanish and a minor in economics. Outside of work, she enjoys entertaining, gardening and spending time with her husband and daughter.
Manager of Consumer Communications
Roxanne is the Manager of Consumer Communications, overseeing NFRA’s entire consumer communications under the Easy Home Meals brand. As manager, she implements strategic digital and social media plans, developing core themes and content for the social and digital media editorial calendars. Roxanne creates content, monitors and interacts with consumer audiences on the Easy Home Meals website, blog and social media channels. She also assists in the planning and implementation of NFRA’s national promotions and year-round public relations campaigns. Roxanne has been with the Association for over nine years. She is also the past president of the former International Association of Business Communicators (IABC) Harrisburg Chapter. Roxanne resides in New Freedom with her husband, newborn daughter and two cats, Ghost and Thor. Her favorite things include spending time with family and friends, going to wineries and breweries and relaxing on the beach.
Manager of Member Communications
Natalie is the Manager of Member Communications, managing the Association website and LinkedIn group, assisting with NFRA’s event websites and mobile app, taking charge of various NFRA Convention projects and helping with social media content and blog posts for NFRA’s consumer-facing Easy Home Meals properties. Natalie also collaborates and creates various print and digital design projects and oversees advertising for the association. In her free time, she enjoys baking, taking on Pinterest projects and spending time with her husband Jake and their cat Holly.
Office Manager/Communications Assistant
Tracy is the Office Manager/Communications Assistant who works to ensure the entire staff has everything they need to keep NFRA running smoothly. She manages the Association’s POS materials, mailings and incoming phone calls and assists the Communications Department with various projects. In her spare time, Tracy enjoys spending time with her family and friends, participating in craft shows, going to the local dirt track races and is an avid NASCAR fan. Tracy recently celebrated 35 years with NFRA.
Manager of Events and Association Services
Sarah is the Manager of Events and Association Services and manages the administration of the NFRA Convention, including registration, hotel coordination, advertising and sponsorships. She also manages the registration and hotel coordination for the Executive Conference and assists with the annual Mid-Year Board of Directors meeting. Sarah is one of the NFRA staff liaisons to the Membership Committee, Small Business Manufacturers Forum and Supply Chain Forum. In her spare time, she enjoys spending time with her family and friends, checking out local wineries and breweries and traveling.
Director of Membership
Kate joined NFRA as Director of Membership, responsible for overseeing all aspects of the membership process including recruitment, ongoing member support, and retention efforts. Prior to NFRA, Kate was the events manager for WITF and PA Post as well as the manager of meetings and member services at the Pennsylvania NewsMedia Association. She resides in Millersburg with her fiancée and dog, Quincy, is an avid camper and enjoys gardening, cooking and spending time with her family.