Kevin Wert

Kevin Wert serves as Vice President of Marketing & Demand Generation for NFRA, leading the communication strategy and evolution of the association’s national campaigns. In his role, he will lead marketing and demand generation strategy designed to drive year-round growth and engagement for the frozen and refrigerated foods categories and build strong member relationships to drive participation..

He brings more than 20 years of experience in marketing, media strategy, and client engagement, most recently as Chief Engagement Officer and Partner at Wakeen & Company. Prior to Wakeen, Kevin spent 15 years helping scale MANSI Media into a national resource used by agencies across the country.

Passionate about community, Kevin serves as President of the Board for Wildheart in Harrisburg, is active in the AMA of Central PA, and volunteers on the IMPACT team at LCBC West Shore. Kevin enjoys life in York County with his wife and two children.