Summer Favorites Ice Cream & Novelties National Program

This promotion brought excitement to the ice cream and novelties aisles, encouraging traffic, consumer engagement and helping to increase sales. Several changes have been made by the Ice Cream & Novelties Committee over the past couple years that have enhanced the overall event.

Promotion Elements

Ordering POS

NFRA’s new Summer Favorites themed point-of-sale can be purchased from NFRA or through our online portal. Participating manufacturers and retailers use these items to enhance and bring excitement to the aisles!

Ice Cream & Novelties Coupon Giveaway

Running from June through August, this popular giveaway increased consumer participation and brand awareness and is promoted throughout all NFRA’s social media channels. The contest is also available for your promotional use in advertising, on your web and social media. If your brands have any giveaways, NFRA will promote through our social media channels. *Abbreviated rules here | Complete rules here

National PR Campaign Support

The promotion received substantial PR support through NFRA’s influential storytellers, media outreach and an aggressive social media program touting the taste, quality, recipes and fun experiences connected with ice cream and novelties.

Brand Exposure Report

NFRA monitors and tracks brand exposure during the promotion and will provide each participating manufacturer with a brand recap highlighting the value you have received for your promotional dollars.

2021 Summer Favorites Program Summary & Commitment Form