Summer Favorites Ice Cream & Novelties National Program
This promotion brings excitement to the ice cream and novelties aisles, encourages traffic, consumer engagement and helps increases sales. Several changes have been made by the Ice Cream & Novelties Committee over the past couple years that have enhanced the overall event.
NFRA’s new Summer Favorites themed point-of-sale can be purchased from NFRA or through our online portal. Participating manufacturers and retailers use these items to enhance and bring excitement to the aisles!
Coupon Freezer Ice Cream Giveaway
Increases consumer participation and brand awareness and is promoted throughout all NFRA’s social media channels. The contest is also available for your promotional use in advertising, on your web and social media. If your brands have any giveaways, NFRA will promote through our social media channels.
National PR Campaign Support
The promotion will receive substantial PR support through NFRA’s influential storytellers, media outreach and an aggressive social media program touting the taste, quality, recipes and fun experiences connected with ice cream and novelties.
Brand Exposure Report
NFRA monitors and tracks brand exposure during the promotion and will provide each participating manufacturer with a brand recap highlighting the value you have received for your promotional dollars.
Golden Penguin Awards Competition
Participating brands can enter in five different categories that provide more opportunities for manufacturers and sales agents to work with retailers to build displays, hold in-store events, utilize social media, support community events and more!