Frequently Asked Questions
What is NFRA?
The National Frozen & Refrigerated Foods Association (NFRA) is uniquely positioned as an all-industry trade association, representing the interests of every segment of the Frozen and Refrigerated Foods industry. It’s mission is to promote the sales and consumption of frozen & refrigerated foods through: education, training, research, sales planning and providing a forum for industry dialogue.
Who can join NFRA?
NFRA represents the interests of every segment of the Frozen and Refrigerated Foods industry, including:
- Local Associations
- Logistics Providers
- Regional Manufacturers
- Sales Agents
What does it cost to join NFRA?
Your annual investment in NFRA, in the form of dues, are renewed on the calendar year. You can view the dues for the current year by clicking on the appropriate Member Category.
What are the National Promotions and PR Campaigns and how are they different?
NFRA is the proud sponsor of three annual retail promotions: March Frozen Food Month, June Dairy Month and June/July Summer Favorites Ice Cream & Novelties. These promotions educate and drive consumers to the frozen and refrigerated aisles, ultimately increasing sales across all categories. The broad reach of these promotions is enhanced even more with NFRA’s PR campaigns and initiatives, which support manufacturer and retailer promotional sales strategies and messaging platforms.
Since 2013, NFRA has been working with top PR agency Edelman in the creation and execution of two consumer PR campaigns that share the frozen and refrigerated food stories through messaging platforms, robust media relations programs, innovative media partnerships and other new and engaging ways to reach consumers. These two campaigns garnered over 910 million impressions in 2017 alone, a dramatic increase over impressions from previous years.
How do we get our product in the New Products Newsletter?
Sponsors of NFRA’s PR campaigns can have their products featured in this quarterly e-newsletter.
How do we get our product featured on your Easy Home Meals channels?
Promotion and PR sponsors are consistently featured on our Easy Home Meals social channels. If you would like to contribute a blog post to the Easy Home Meals blog, please contact Roxanne Lewis at firstname.lastname@example.org.
What help can NFRA give my company with social media?
Monthly, NFRA emails out a Steal Sheet of Content and Resources, which is a ready-to-use source of social media posts, recipes, and other helpful resources.
When is your next annual Convention?
The 2019 NFRA Convention will be held Oct. 12-15, 2019 at the World Center Marriott in Orlando, Florida.
What is the difference between the NFRA Executive Conference and the NFRA Convention?
The NFRA Executive Conference is held each April, and is a smaller more relaxed event than the NFRA Convention. The Executive Conference brings the industry leaders together to discuss the most recent trends, challenges and opportunities facing the entire industry.
The NFRA Convention is held each October, and focuses on one-on-one customer business meetings. Rather than a busy, noisy trade-show floor, your time is spent in productive individual meetings. The real value of this Convention is that all the major companies in the industry – retailers, manufacturers, sales agents, logistics providers, suppliers – are all in one place. So it’s possible to hold dozens of meetings in just a few days.