3 National Promotions logos

Annual Promotions

NFRA’s three national retail promotions set the standard by which all food promotional efforts are measured and help lead the industry to success. With a goal to drive more consumers to the refrigerated and frozen aisles and increase sales across all categories, the broad reach of these promotions engages consumers to learn more and experience the products these aisles have to offer.

Explore the promotions below to see what current initiatives are happening, what brands are participating and what’s in store for the future – and see how you can get involved!