Summer Favorites Ice Cream & Novelties
Promotion Elements

Ice Cream Toolkit of Resources

The Summer Favorites Ice Cream toolkit helps ignite excitement and conversation around the June/July Ice Cream promotion! Utilize these promotion messaging key points, example social media posts, promotion artwork and view additional promotion details.

Ice Cream & Novelties Coupon Giveaway

From June 1st to August 2nd, the Ice Cream & Novelties Coupon Giveaway piques consumer interest and increase traffic to the ice cream and novelties aisles. Consumers can enter for a chance to win ice cream & novelties for a year, provided in the form of VIP coupons by participating brands of the promotion! Four Grand Prizes and 12 First Prizes will be awarded. View official giveaway rules here.

Easy Home Meals Consumer Website & Blog

This consumer website and blog provides helpful tips, recipes, suggestions and more to consumers and provides exclusive recognition to refrigerated food brand recipes and products.

Easy Home Meals Social Media Platforms

Ice cream and novelties content and recipes will be the focus of the Easy Home Meals social media platforms during the month of June and July. These platforms include Facebook, Twitter, Pinterest, YouTube, Instagram and TikTok.

Summer Favorites Idea Book & POS

The Idea Book offers inspiration on how you can participate and get consumers engaged with the ice cream and novelties promotion! See colorful point-of-sale materials and ways to increase excitement in the aisles.