Summer Favorites Ice Cream & Novelties
Promotion Elements

Ice Cream Toolkit of Resources

The Summer Favorites Ice Cream toolkit helps ignite excitement and conversation around the June/July Ice Cream promotion! Utilize these promotion messaging key points, example social media posts, promotion artwork and view additional promotion details.

Ice Cream & Novelties Coupon Giveaway

The Win Ice Cream & Novelties for a Year giveaway piques consumer interest and increase traffic to the ice cream and novelties aisles. Consumers can enter for a chance to win ice cream & novelties for a year, provided in the form of VIP coupons by participating brands of the promotion! Two Grand Prizes and 10 First Prizes will be awarded. Click here for complete rules and abbreviated rules.

Easy Home Meals Consumer Website

This consumer website provides helpful tips, recipes, suggestions and more to consumers and provides exclusive recognition to refrigerated food brand recipes and products.

Easy Home Meals Social Media Platforms

Ice cream and novelties content and recipes will be the focus of the Easy Home Meals social media platforms during the month of June and July. These platforms include Facebook, Twitter, Pinterest, YouTube, Instagram and TikTok.

Summer Favorites Point-of-Sale Materials

Get inspired and get consumers engaged with the ice cream and novelties aisles in the grocery stores with colorful POS! Purchasing colorful point-of-sale materials and creating fun displays is a great way to increase excitement in the aisles. Plus, you can enter your marketing efforts in the Golden Penguin Awards Competition to be honored with a Golden Penguin Award!