Press Releases

Below you’ll find the latest news from NFRA. If you need additional information, please contact Kate Landis at (717) 657-8601.

NFRA Announces 2024 Penguin Pitch Contest Finalists

Kate Landis717-657-8601kate@nfraweb.org HARRISBURG, Pa. (March 12, 2024) — The National Frozen & Refrigerated Foods Association (NFRA) is excited to announce the finalists for its inaugural NFRA Penguin Pitch: Emerging Brand Contest. The competition, which launched in January of this year, was created to identify and celebrate the “next big brand” among frozen and refrigerated food […]

64% of Shoppers Say Buying Frozen Foods Helps At The Register

March Frozen Food Month Highlights Healthy, Convenient and Affordable Meal Options For Immediate Release  Kate Landis 717-657-8601Kate@NFRAweb.org  HARRISBURG, PA – (March 05, 2024) – In celebration of National Frozen Food Month, the National Frozen & Refrigerated Foods Association [NFRA], the leading trade association representing all segments of the frozen and refrigerated foods industry, has released the results from its […]

ReDiscover Inspiration in the Dairy and Frozen Food Aisles

3 in 4 adults say that they find it easier to eat healthy when they have a freshly stocked refrigerator and freezer For Immediate Release   Kate Landis 717-657-8601Kate@NFRAweb.org  HARRISBURG, Pa. (January 23, 2024) – Every January, the calendar flips, resolutions are penned, and intentions are set. Whether your goals focus on healthier habits, cleaner eating, or […]

NFRA Penguin Pitch: In Search of the Next Big Emerging Brand

For Immediate Release Kate Landis717-657-8601kate@nfraweb.org HARRISBURG, Pa. (January 18, 2024) — Calling all culinary trailblazers! Do you have an exciting refrigerated or frozen food product that you believe is ready to be named the “next big thing”? If so, you may want to consider entering a new contest sponsored by the National Frozen & Refrigerated […]

Greyshock Appointed President and CEO of the National Frozen & Refrigerated Foods Association

For Immediate Release Kate Landis717-657-8601kate@nfraweb.org HARRISBURG, Pa. (January 8, 2024) — The National Frozen & Refrigerated Foods Association (NFRA) has announced the appointment of Tricia Greyshock as president and CEO of the organization effective January 1, 2024. Greyshock will take over the position following the retirement of Jeff Rumachik after 14 years of service to […]

New Year, New Flavors: A Delicious Journey Awaits in the Dairy & Frozen Aisles!

Kate Landis717-657-8601kate@nfraweb.org HARRISBURG, Pa., (January 3, 2024) – Ditch mealtime monotony and rediscover a world of flavor in your own kitchen with the National Frozen and Refrigerated Food Association’s (NFRA) ReDiscover Dairy & Frozen promotion, officially rolling out across the country from January 1 to 31, 2024! Spark Your Culinary Creativity:The dairy and frozen aisles […]

SURVEY REVEALS 81% OF CONSUMERS NOW COOK MORE THAN HALF OF THEIR MEALS AT HOME

National Frozen & Refrigerated Foods Association Releases Report Detailing Americans’ Changing Approach Toward Food HARRISBURG, Pa. (December 4, 2023) – Since its peak in 2020 and 2021, cooking at home has decreased slightly, but 64% of Americans are continuing to do so to save money and control their budget. After gaining confidence in the kitchen during […]

Kroger, Raley’s and UNFI execs to address NFRA Executive Conference attendees

A Professional Development Event with a Focus on Shopper and Industry Trends Kate Landis717-657-8601kate@nfraweb.org HARRISBURG, Pa. (November 28, 2023) – The National Frozen & Refrigerated Foods Association (NFRA) will hold its 32nd annual Executive Conference on April 8-10, 2024, at The Westin Tempe in Tempe, Ariz. Retailer presentations will feature Stuart Aitken, Chief Merchant & […]

NFRA Convention 2023: A Landmark Event for the Frozen & Refrigerated Foods Industry

Setting New Records and Showcasing Innovation Kate Landis717-657-8601kate@nfraweb.org HARRISBURG, Pa. (October 27, 2023) – The 2023 NFRA Convention, hosted by the National Frozen & Refrigerated Foods Association (NFRA), marked a record-breaking year with nearly 1,600 attendees from all sectors of the frozen and refrigerated foods industry. The event featured powerful networking opportunities, exciting product innovations, […]

NFRA Elected New 2024 Officers and Directors

For Immediate Release Kate Landis717-657-8601kate@nfraweb.org HARRISBURG, Pa. (October 23, 2023) – The National Frozen & Refrigerated Foods Association (NFRA) elected its Association Officers and Members of the Board of Directors for 2023-2024 at its Annual Board of Directors meeting on October 7, 2023. Neil Ritchey, Vice President, Consumer Brands, InnovAsian Cuisine Enterprises, has been elected […]

NFRA Announces 2023 June Dairy Month and Ice Cream & Novelties Golden Penguin Winners

HARRISBURG, Pa. – The National Frozen & Refrigerated Foods Association (NFRA) has announced the winners of the Golden Penguin Awards competition for its 2023 June Dairy Month and Summer Favorites Ice Cream & Novelties promotions. NFRA promotions help the industry drive traffic in the frozen food and refrigerated dairy aisles and increase sales for many […]

Connecting the Industry: National Frozen & Refrigerated Foods Convention, October 7-10, to Facilitate Key Business Meetings with Leading Retailers

HARRISBURG, Pa., July 25, 2023 /PRNewswire/ — The stage is set for the 2023 NFRA Convention, scheduled to take place October 7th to 10th, 2023, at the Marriot Marquis & Marina in San Diego. Renowned as the premier event of the frozen and refrigerated foods industry and hosted by the National Frozen & Refrigerated Foods Association (NFRA), the convention […]

Americans Beat the Summer Heat in the Frozen Food Aisle

A New Survey Reveals Piqued Interest in Frozen Treats Leading Up to National Ice Cream Month HARRISBURG, Pa., June 29, 2023 – Every year, many Americans beat the summer heat with frozen treats and this year is no exception. July is National Ice Cream Month and according to the National Frozen & Refrigerated Foods Association […]

NFRA Announces 2023 March Golden Penguin Winners

HARRISBURG, Pa. – The National Frozen & Refrigerated Foods Association (NFRA) has announced the winners of the Golden Penguin Awards competition for the success achieved during the 2023 March Frozen Food Month promotion. NFRA honored organizations for their outstanding efforts in promoting March Frozen Food Month by awarding 31 Gold Awards and 28 Silver Awards. […]

Two Industry Leaders to be Inducted into
2023 Refrigerated Food Hall of Fame

Harrisburg, Pa., June 13, 2023 – The National Frozen & Refrigerated Foods Association (NFRA) established the Refrigerated Food Hall of Fame in 2010 to honor individuals for the contributions they have made and the leadership they have provided to the Refrigerated Food Industry. Joe D’Alberto, Director of Sales for Acosta Sales & Marketing and Skip […]

70% of U.S. Adults Say the Dairy Aisle is Essential on Every Grocery Trip

Traditional Items and Innovative Alternatives Keep Consumers Coming Back HARRISBURG, Pa., June 7, 2023 – Dairy products have been a staple in American households for a long time, and a recent survey reveals this still remains true for the majority of consumers. June is National Dairy Month, and while most U.S. adults (70%) already say […]

64% of Americans Agree: Their most significant barrier to cooking a nutritious meal is the prep time

March Frozen Food Month spotlights affordable frozen options and quick meal preparations for families on the go HARRISBURG, Pa., March 2, 2023 /PRNewswire/ — For people constantly on the go or for parents juggling multiple responsibilities, finding a work-life balance can be tricky. A recent Atomik study for the National Frozen & Refrigerated Foods Association (NFRA) suggested that the […]

NFRA Awards Competition Encourages March Frozen Food Month 40th Year Celebrations

HARRISBURG, Pa., Jan. 31, 2023 /PRNewswire/ — 2023 marks the National Frozen & Refrigerated Foods Association (NFRA)’s 40th annual celebration of March Frozen Food Month! Murray Lender, founder of Lender’s Bagels, was instrumental in developing the first promotion in 1984 as an initiative to increase frozen food sales. The promotion is now nationally recognized and continues to promote the benefits […]

ReDiscover Dairy and Frozen

ReConnect with the innovation, convenience and variety the aisles offer HARRISBURG, Pa., Dec. 22, 2022 /PRNewswire/ — New Years is the time you get back to good habits. Exercising. Getting organized. Eating better. All the resolutions to ReDiscover a better you. This year, it’s time to get back to the dairy and frozen food aisles at your […]

Harris Teeter and SpartanNash to Keynote NFRA Executive Conference

A Professional Development Event with a Focus on Shopper and Industry Trends HARRISBURG, Pa., Dec. 21, 2022 /PRNewswire/ — The National Frozen & Refrigerated Foods Association (NFRA) will hold its 31st annual Executive Conference on April 17-19, 2023, at the Tempe Mission Palms in Tempe, Ariz. Retailer keynote speakers include Tammy DeBoer, President of Harris Teeter and Tony Sarsam, CEO of SpartanNash. This relaxed, three-day […]

Gift Yourself a Creative and Cool Holiday

See how simple and tasty celebrations start in the Freezer and Dairy Aisles December 16, 2022 (Harrisburg, PA) – The countdown to the holidays is on. While kids are busy writing their wish lists, adults are crafting their holiday menus. And with a little planning and creativity, those meal plans won’t turn your holiday spirit […]

A Tasty New Site Experience for Deliciously Simple Recipes

EasyHomeMeals.com Gets an Upgrade HARRISBURG, Pa., Nov. 16, 2022 /PRNewswire/ — The easiest recipe site just got easier. EasyHomeMeals.com, the consumer-facing website sponsored by the National Frozen & Refrigerated Foods Association (NFRA), recently got an upgrade. The long list of improvements includes a refreshed design, new search features and numerous upgrades that simplify the user experience. “We wanted […]

NFRA Elected New 2023 Officers and Directors

HARRISBURG, Pa. – The National Frozen & Refrigerated Foods Association (NFRA) elected its Association Officers and Members of the Board of Directors for 2022-2023 at its Annual Board of Directors meeting on October 15, 2022. Kevin Schwab, EVP/CCO Sales & Marketing, The Pictsweet Company, has been elected to serve a second term as Chairman of […]

NFRA Announces 2022 June Dairy Month and Ice Cream & Novelties Golden Penguin Winners

HARRISBURG, Pa. – The National Frozen & Refrigerated Foods Association (NFRA) has announced the winners of the Golden Penguin Awards for its 2022 June Dairy Month and Summer Favorites Ice Cream & Novelties promotions. NFRA promotions help the industry drive traffic in the frozen food and dairy aisles and increase sales for many categories and […]

The Sweetest Time of the Year: National Ice Cream Month

The Inside Scoop to Celebrate America’s Favorite Dessert HARRISBURG, Pa., July 22, 2022 /PRNewswire/ — Summer is in full swing, and ice cream lovers everywhere are finishing their time in the sunshine with the treat they love most. That’s why the National Frozen & Refrigerated Foods Association (NFRA) is celebrating America’s favorite dessert this month. And there […]

National Frozen & Refrigerated Foods Convention, October 15-18, to Focus on Business Meetings with Leading Retailers

HARRISBURG, Pa. – The 2022 National Frozen & Refrigerated Foods Convention is the premier event of the frozen and refrigerated food industry, where attendees can discover new products, connect with business partners, and grow their business. This event hosted by the National Frozen & Refrigerated Foods Association (NFRA) will take place on October 15-18, 2022, […]

NFRA Sets Transition Plan as Rumachik Announces Retirement, Greyshock to Serve as President and CEO

NFRA announced the retirement of president and CEO Jeff Rumachik effective December 31, 2023. Tricia Greyshock has been promoted to the position of executive vice president and chief operating officer and will take over as president and CEO in January 2024.

Traditional Staples and So Much More: It’s June Dairy Month

Essentials and Innovations Keep Shoppers Coming Back Harrisburg, Pa., June 23, 2022 – June Dairy Month is back and ready to help shoppers get more out of their budgets and discover something new that may become an old favorite. In today’s economy, shoppers are becoming more and more budget-conscious by the day. They’re looking to […]

NFRA Announces 2022 March Golden Penguin Winners

HARRISBURG, Pa. – The National Frozen & Refrigerated Foods Association (NFRA) has announced the winners of the Golden Penguin Awards for its 2022 March Frozen Food Month promotion. NFRA honored the outstanding efforts in promoting March Frozen Food Month. In recognition of those efforts, NFRA has awarded 22 Gold Awards and 36 Silver Awards. See […]

Celebrating Innovation, Variety and Convenience – It’s Frozen Food Month!

Check out what’s hot in the coolest section of the store HARRISBURG, Penn., March 17, 2022 /PRNewswire/ — What’s hot and delicious in the frozen food aisle? Innovative new products, bold flavors and unique meal ideas are taking center stage this Frozen Food Month. Frozen foods are hotter than ever. In fact, sales were up 21% in […]