March Promotion Elements
Resources You Can Use & Ways You Can Participate
March Frozen Food Month Digital Toolkit
This digital toolkit includes all of NFRA’s March resources including links to frozen food messaging, sample social media posts, infographics, artwork and logos, videos and much more. Share with your colleagues to help get the “Savor the Taste of Real Food… Just Frozen!” messaging out there!
March Frozen Food Month Idea Book
This resource provides 12 ideas for creating a successful retail promotion, as well as complete promotion details and how you can participate.
Consumer $10,000 Sweepstakes & Coupon Giveaway
A national consumer sweepstakes and coupon giveaway on the Easy Home Meal website and social media properties is bringing additional consumer engagement and participation to the March promotion. The contests are being promoted across all social media platforms, increasing excitement and bringing consumers to the aisles. Link to the sweepstakes and giveaway from your social media properties to get consumers engaged!
Twitter Party – March 5
@EasyHomeMeals and consumers will chat frozen favorites during a March Frozen Food Month Twitter Party with @ResourcefulMom on March 5 at 2pm EST. Engaged consumers, bloggers, RDs, brands and others will tweet about the benefits of frozen foods and shared great products, tips and recipes while using the #FrozenFoodMonth hashtag! View additional details here.
Real Food. Frozen Infographics & Videos
With a goal to educate, inform and deliver It’s Real Food…Just Frozen! messaging, NFRA and PR agency Edelman develop premium content including infographics, meal planning tools, videos and more to tell the frozen food story in a shareable format.
Other March Happenings
NFRA’s team of food experts, influencers and celebrity chefs authentically connected with consumers through blog posts and recipes featuring the best of frozen foods, fueling positive conversation and driving inspiration for frozen food-based meal solutions. NFRA’s outreach now includes Retail Dietitians that reach shoppers with consumer programs and presentations in-store store with healthful frozen food messaging. Many new and exciting activations encouraged consumers to see what’s new and innovative in the category:
Easy Home Meals Website & Blog
Social Media Outreach
Social posts featuring delicious recipes and products on various platforms share engaging, motivating and relevant content directly to consumers. These platforms include Facebook, Twitter, Pinterest, YouTube and Instagram – with collectively over 500,000 likes or followers!
Mr. Food Test Kitchen
Our partners at the Mr. Food Test Kitchen lend major support to the March promotion with a dedicated TV spot reaching over 120 markets and more than 4MM viewers daily, as well as March content and recipes shared on MrFood.com, Facebook, Twitter and in e-newsletters.
A group of food experts, foodies, dietitians and celebrity chefs will authentically connect with consumers through blog posts and recipes featuring the best of frozen foods, fueling positive conversation and driving inspiration for frozen food-based meal solutions. These posts are promoted on multiple social media platforms, reaching large consumer audiences.