March Promotion Elements

Easy Home Meals Consumer Website & Blog

The Easy Home Meals website and blog feature unique frozen food brand recipes, tips, ideas and more during the promotional month – and year-round!

Consumer Sweepstakes & Gift Card Giveaway

A national consumer $10,000 sweepstakes and a gift card giveaway on EasyHomeMeals.com bring additional consumer engagement and participation during the March promotion. The contest was promoted across all social media platforms, increasing excitement and bringing consumers to the aisles.

PR Highlights

NFRA’s team of food experts, influencers and celebrity chefs authentically connected with consumers through blog posts and recipes featuring the best of frozen foods, fueling positive conversation and driving inspiration for frozen food-based meal solutions. NFRA’s outreach now includes Retail Dietitians that reach shoppers with consumer programs and presentations in-store store with healthful frozen food messaging. Many new and exciting activations encouraged consumers to see what’s new and innovative in the category:

Twitter Party 

Easy Home Meals and consumers talked frozen favorites during a March Frozen Food Month Twitter Party on March 6th. Engaged consumers, bloggers, RDs, brands and others chatted about the benefits of frozen foods and shared great products, tips and recipes!

Real Food. Frozen Infographics & Videos

With a goal to educate, inform and deliver It’s Real Food…Just Frozen! messaging, NFRA and PR agency Edelman develop premium content including infographics, meal planning tools, videos and more to tell the frozen food story in a shareable format.

Mr. Food Test Kitchen 

Our partners at the Mr. Food Test Kitchen lend major support to the March promotion with a dedicated TV spot reaching over 120 markets and more than 4MM viewers daily, as well as March content and recipes shared on MrFood.comFacebookTwitter and in e-newsletters.

Social Media Outreach 

Social posts featuring delicious recipes and products on various platforms share engaging, motivating and relevant content directly to consumers  These platforms include FacebookTwitterPinterestYouTube and Instagram – with collectively over 475,000 likes or followers!

Cool Food Panel of Influencers

NFRA’s Cool Food Panelists are food experts, foodies, dietitians and celebrity chefs authentically connect with consumers through blog posts and recipes featuring the best of frozen foods, fueling positive conversation and driving inspiration for frozen food-based meal solutions. These posts are promoted on multiple social media platforms, reaching large consumer audiences and connecting the consumer with your brand.

Resources

Easy Home Meals Consumer Website & Blog

Use content from this popular consumer website and blog to share helpful tips, recipes, meals ideas and more to consumers.

March Frozen Food Month Digital Toolkit

This digital toolkit includes all of NFRA’s March resources including links to frozen food messaging, sample social media posts, infographics, artwork and logos, videos and much more. Forward to your colleagues to help get the “Savor the Taste of Real Food… Just Frozen!” message out there!