March Frozen Food Month Toolkit

Now is the perfect time to communicate the many benefits of frozen foods to consumers and shoppers nationwide. Utilize this toolkit of resources to make the most of your March Frozen Food Month promotion efforts! You’ll find artwork, social media posts, infographics, videos plus additional content to share in your communications.

Idea Book  |  Point-of-Sale  |  Twitter Party  |  Infographics  |  Social Media  |  Sweepstakes & Giveaway  |  Videos  |  Recipes  |  Golden Penguin Awards

Artwork & Logos

Note: If you use the sweepstakes or giveaway logos in print, please be sure to include these abbreviated rules.

$10,000 Sweepstakes & Coupon Giveaway

Consumers can enter the March Frozen Food Month $10,000 Sweepstakes on EasyHomeMeals.com for a chance to win big prizes! One winner will receive a $1,000 supermarket gift card and eighteen winners received $500 supermarket gift cards. Abbreviated Rules | Complete Sweepstakes Rules

The Coupon Giveaway provides winners with a VIP coupon pack of valuable participating manufacturer coupons. Complete Giveaway Rules

Share both of these exciting sweepstakes with consumers to get them excited about March Frozen Food Month and shopping the frozen aisles!

#FrozenFoodMonth Twitter Party on March 7th at 2pm ET

NFRA and Easy Home Meals will talk about the benefits of frozen foods during an engaging Twitter party that brings together shoppers, foodies, RDs, chefs and brands to chat all things frozen – from favorite recipes and tips, to hacks that make mealtime easy. Follow these steps to join in the conversation and make the most of the party:

• Follow @ResourcefulMom on Twitter
• Prepare your answers to these question tweets ahead of time – check back soon
• Share your brand recipes, tips and tricks
• Retweet relevant tweets on your channel
• Be sure to include #FrozenFoodMonth in all your tweets
• Check out these NFRA social posts for inspiration

Infographics

Point-of-Sale

Visit our POS website to view March promotional items to display in-store! A variety of colorful and consumer-friendly POS materials will engage shoppers in the frozen aisles. Don’t forget – you can enter your marketing and merchandising displays in the Golden Penguin Awards competition!

Social Media

Follow Easy Home Meals on social media – With an online audience of nearly 500,000, Easy Home Meals reaches consumers on Facebook, Twitter, Instagram, Pinterest, YouTube and TikTok! Delicious recipes, kitchen tips, entertaining ideas, sweepstakes, giveaways and March Frozen Food Month messaging will be present throughout the promotional month.

Videos

Recipes Using Frozen Foods

Visit EasyHomeMeals.com for the latest recipes featuring delicious frozen foods! Feel free to share on your social media channels and in communications.

Golden Penguin Awards Competition

This national awards competition recognizes outstanding marketing and merchandising efforts for March Frozen Food Month. Did you know any member category (manufacturers, retailers, sales agents, local associations, etc.) can enter to win a Golden Penguin Award? There are a variety of entry categories to suit every promotion whether big or small. The online entry system makes it easy to submit your entry and supporting documents! View details here.