March Frozen Food Month Toolkit

Now is the perfect time to communicate the many benefits of frozen foods to consumers and shoppers nationwide. Utilize this toolkit of resources to make the most of your March Frozen Food Month promotion efforts! You’ll find artwork, social media posts, infographics, videos plus additional content to share in your communications.

Idea Book  |  Point-of-Sale  |  Join Our Twitter Party  |  Infographics  |  Social Media  |  Sweepstakes & Giveaway  |  Videos  |  Recipes  |  Golden Penguin Awards

#FrozenFoodMonth Twitter Party on March 5

NFRA and Easy Home Meals again teamed up with @ResourcefulMom to talk about the benefits of frozen! This engaging Twitter party brought together foodies, RDs, chefs and brands to chat all things frozen – from favorite recipes and tips, to hacks that make mealtime easy. Follow these steps to join in the conversation and make the most of the party:

• Follow @ResourcefulMom on Twitter
• Check out these NFRA social posts for inspiration
• Ahead of time check out the questions that will be asked during the party
• Prepare answers ahead of time so that you’re ready to participate
• Share your brand recipes, tips and tricks
• Retweet relevant tweets on your channel

Artwork & Logos

Note: If you use the sweepstakes or giveaway logos in print, please be sure to include the abbreviated rules found here: $10,000 Sweepstakes Rules  |  Coupon Giveaway Rules

$10,000 Sweepstakes & Coupon Giveaway

Consumers can enter the March Frozen Food Month $10,000 sweepstakes on EasyHomeMeals.com, where one winner will receive a $1,000 supermarket gift card and eighteen winners will receive $500 supermarket gift cards.

Beginning March 1, consumers can enter the Coupon Giveaway on the Easy Home Meals Facebook page. Winners will receive a VIP coupon pack with participating manufacturer coupons.

Share both of these exciting sweepstakes with consumers to get them excited about March Frozen Food Month and shopping the frozen aisles!

Point-of-Sale

Visit our POS website to view March promotional items to display in-store! A variety of colorful and consumer-friendly POS materials will engage shoppers in the frozen aisles. Don’t forget – you can enter your marketing and merchandising displays in the Golden Penguin Awards competition!

Infographics

Social Media

Follow Easy Home Meals on social media! With an online audience of nearly 500,000, Easy Home Meals reaches consumers on Facebook, Twitter, Instagram, Pinterest and YouTube with delicious recipes, kitchen tips, entertaining ideas, sweepstakes and giveaways and more. March Frozen Food Month messaging will be present thoughout the promotional month!

Videos

Recipes Using Frozens

Visit EasyHomeMeals.com for the latest recipes featuring delicious frozen foods! Feel free to share on your social media channels and in communications.

Golden Penguin Awards Competition

Did you know any member category (manufacturers, retailers, sales agents, local associations, etc.) can enter to win a Golden Penguin Award? This awards competition recognizes outstanding marketing and merchandising efforts through a variety of entry categories. The online entry system makes it easy to submit your entry and supporting documents! View details here.