March Frozen Food Month Toolkit

Now is the perfect time to communicate the many benefits of frozen foods to consumers and shoppers nationwide. Utilize this toolkit of resources to make the most of your March Frozen Food Month promotion efforts! You’ll find artwork, social media posts, infographics, videos plus additional content to share in your communications.

Idea Book  |  Point-of-Sale  |  Join Our Twitter Party  |  Infographics  |  Social Media  |  Sweepstakes & Giveaway  |  Videos  |  Recipes  |  Golden Penguin Awards

Artwork & Logos

Note: If you use the sweepstakes or giveaway logos in print, please be sure to include the abbreviated rules: Giveaway Rules | Sweepstakes Rules

$10,000 Sweepstakes & Coupon Giveaway

Consumers entered the March Frozen Food Month $10,000 Sweepstakes on EasyHomeMeals.com from February 22 to April 4. One winner received a $1,000 supermarket gift card and eighteen winners received $500 supermarket gift cards. Sweepstakes Abbreviated Rules

Consumers entered the Coupon Giveaway from March 1 to March 31. Winners received a VIP coupon pack with participating manufacturer coupons. Giveaway Abbreviated Rules

Share both of these exciting sweepstakes with consumers to get them excited about March Frozen Food Month and shopping the frozen aisles!

#FrozenFoodMonth Twitter Party on March 8

NFRA and Easy Home Meals teamed up again with @ResourcefulMom to talk about the benefits of frozen! This engaging Twitter party brought together shoppers, foodies, RDs, chefs and brands to chat all things frozen – from favorite recipes and tips, to hacks that make mealtime easy. Follow these steps to join in the conversation and make the most of the party:

• Follow @ResourcefulMom on Twitter
• Prepare your answers to these question tweets ahead of time
• Share your brand recipes, tips and tricks
• Retweet relevant tweets on your channel
• Be sure to include #FrozenFoodMonth in all your tweets
• Check out these NFRA social posts for inspiration

Infographics

Point-of-Sale

Visit our POS website to view March promotional items to display in-store! A variety of colorful and consumer-friendly POS materials will engage shoppers in the frozen aisles. Don’t forget – you can enter your marketing and merchandising displays in the Golden Penguin Awards competition!

Social Media

Follow Easy Home Meals on social media – With an online audience of nearly 500,000, Easy Home Meals reaches consumers on Facebook, Twitter, Instagram, Pinterest, YouTube and as of early 2022, TikTok! Delicious recipes, kitchen tips, entertaining ideas, sweepstakes, giveaways and March Frozen Food Month messaging will be present throughout the promotional month.

Videos

Recipes Using Frozens

Visit EasyHomeMeals.com for the latest recipes featuring delicious frozen foods! Feel free to share on your social media channels and in communications.

Golden Penguin Awards Competition

This national awards competition recognizes outstanding marketing and merchandising efforts in support of March Frozen Food Month. Did you know any member category (manufacturers, retailers, sales agents, local associations, etc.) can enter to win a Golden Penguin Award? There are a variety of entry categories to suit every promotion whether big or small. The online entry system makes it easy to submit your entry and supporting documents! March entry deadline extended to due May 13, 2022: View details here.