March Frozen Food Month Toolkit

Now is the perfect time to communicate the many benefits of frozen foods to consumers and shoppers nationwide. Utilize this toolkit of resources to make the most of your March Frozen Food Month promotion efforts! You’ll find artwork, social media posts, infographics, videos plus additional content to share in your communications.

Idea Book  |  Point-of-Sale  |  Join Our Twitter Party  |  Infographics  |  Social Media  |  Sweepstakes & Giveaway  |  Videos  |  Recipes  |  Golden Penguin Awards

Frozen Food Template Press Release

Social Posts You Can Use

Screenshot of social posts document

March Frozen Food Month Messaging

March Frozen Food Month messaging document

Artwork & Logos

Note: If you use the sweepstakes or giveaway logos in print, please be sure to include the abbreviated rules (check back soon for 2022 rules).

PNG March Promotion Logo

March Frozen Food Month Logo

EPS March Promotion Logo

March Frozen Food Month Logo

PNG March Sweepstakes Logo

EPS March Sweepstakes Logo

PNG March Giveaway Logo

EPS March Giveaway Logo

PNG March Giveaway Logo with URL

EPS March Giveaway Logo with URL

$10,000 Sweepstakes & Coupon Giveaway

Consumers can enter the March Frozen Food Month $10,000 sweepstakes on One winner will receive a $1,000 supermarket gift card and eighteen winners will receive $500 supermarket gift cards.

Consumers can enter the Coupon Giveaway. Winners will receive a VIP coupon pack with participating manufacturer coupons.

Share both of these exciting sweepstakes with consumers to get them excited about March Frozen Food Month and shopping the frozen aisles!

#FrozenFoodMonth Twitter Party

NFRA and Easy Home Meals teamed up with @ResourcefulMom to talk about the benefits of frozen! This engaging Twitter party brought together foodies, RDs, chefs and brands to chat all things frozen – from favorite recipes and tips, to hacks that make mealtime easy. Follow these steps to join in the conversation and make the most of the party:

  • Follow @ResourcefulMom on Twitter
  • Check out the Party Questions so you can prepare your answers ahead of time
  • Share your brand recipes, tips and tricks
  • Retweet relevant tweets on your channel
  • Be sure to include #FrozenFoodMonth in all your tweets
  • Check out these NFRA social posts for inspiration


Visit our POS website to view March promotional items to display in-store! A variety of colorful and consumer-friendly POS materials will engage shoppers in the frozen aisles. Don’t forget – you can enter your marketing and merchandising displays in the Golden Penguin Awards competition!

March POS Art
Image of MFFM white balloon point-of-sale item
MFFM point-of-sale poster
Image of penguin point-of-sale item


Myths & Facts About Frozen Foods

Surprisingly Sweet Ice Cream Facts

The Story of Frozen Food...From Farm to Table

Why Frozen Food Is the Smart Choice

Frozen Foods Have Never Been Hotter

2018 Frozen Food Infographic

Make Mealtime Magic in the Frozen Food Aisle

March 2014 Infographic

Such a Waste!

2017 Food Waste Infographic

Real Food...In Your Freezer

2013 March Infographic

Social Media

Easy Home Meals Logo

Follow Easy Home Meals on social media! With an online audience of nearly 500,000, Easy Home Meals reaches consumers on Facebook, Twitter, Instagram, Pinterest and YouTube with delicious recipes, kitchen tips, entertaining ideas, sweepstakes and giveaways and more. March Frozen Food Month messaging will be present thoughout the promotional month!


Holiday Shortcuts Whiteboard Animation

Tips for Stocking Up

Frozen Foods Have Never Been Hotter with Chef James Briscione

Up Your Foodie Game in the Frozen Food Aisle

The Frozen Food Aisle Offers Something for Everyone

Frozen Food Offers Convenience without Sacrifice

Frozen Food: The Story from Farm to Fork

Real Food and Fresh Flavors of Frozen Food Month

Recipes Using Frozens

Visit for the latest recipes featuring delicious frozen foods! Feel free to share on your social media channels and in communications.

Golden Penguin Awards Competition

This national awards competition recognizes outstanding marketing and merchandising efforts in support of March Frozen Food Month. Did you know any member category (manufacturers, retailers, sales agents, local associations, etc.) can enter to win a Golden Penguin Award? There are a variety of entry categories to suit every promotion whether big or small. The online entry system makes it easy to submit your entry and supporting documents! View details here.

clear awards plates sitting on black table