March National Program

Take your involvement to the next level by becoming a participating brand of the March annual promotion. Our program includes the following elements to reach consumers across the country with your brand messaging.

Program Elements

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Digital Coupons on Coupons.com

Sponsoring brands will receive coupon activations based on which tier is chosen OR programmatic digital media impressions through a unique and customizable mix of in-store and transactional customer data.

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Westwood One Integrated Media Partnership

Through an integrated media partnership with one of the largest radio operators in the country, this customized media plan delivered local messaging through radio, web, email and social media platforms across a national footprint and garners 2.5MM+ impressions per brand. Sponsoring brands receive:

  • Custom 15- or 30-second on-air radio spot and customizable media plan where you select their own markets and marketing mix
  • Companion display ads and a recorded brand spot
  • Dedicated email blasts to subscribers in selected markets
  • Custom pre-recorded video posts on Facebook

NFRA and sponsoring brands can help drive consumers to the frozen aisles with this national program for March Frozen Food Month. Brand activations across multiple platforms and diverse elements across the marketing mix create a successful model for consumer engagement and excitement around the frozen food aisles! View complete details in the 2019 brochure below.

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Food Influencers & Bloggers

Expert foodies, chefs and bloggers will connect with consumers through targeted, customized blog posts featuring your branded products. These recipe blog posts are shared to the influencer’s audience through multiple social media channels.

Easy Home Meals

The Easy Home Meals website and social media channels will promote March messaging and brand-specific content in its social posts. A Twitter party will chat about all things frozen and include a post featuring your brand. In addition, your brand’s logo and an ad will be placed on EasyHomeMeals.com.

$10,000 Sweepstakes

Promote the consumer sweepstakes to your audiences to increase excitement and conversation around the March promotion. Sponsoring brands receive a consumer opt-in file for use in future CRM efforts.

2019 March National Program Brochure

2019 March National Program Participation Brochure

2019 March National Program Form

2019 March National Program Participation Form