2022 March National Program
Get On The List. Get In The Cart.
New for 2022 is an exciting approach to campaign activation! Participating brands can now leverage mobile in a new and exciting way, reaching millions of consumers at critical points along the path to purchase – during trip preparation, product search and actual product selection.
Adapting to changing shopping behaviors and marketing trends
AdAdapted, a mobile insights and advertising platform, offers a mix of Add-To-List, Click2Cart®, Keyword Intercept, Awareness and Consumer Poll units.
• Gets branded products on consumer lists and in e-comm carts
• Connects ad spend to purchase intent
• Reaches exclusive network of list apps
• Audience comprised of HOH grocery mobile shoppers
Sponsoring brands can choose from two tiers that offer a guaranteed 3.58MM and 5.28MM impressions respectively. Brand activations across multiple platforms and diverse elements across the marketing mix create a successful model for consumer engagement and excitement around the frozen food aisles. Help drive consumers to the frozen aisles with this national program for March Frozen Food Month!
Expert foodies, chefs and bloggers will connect with consumers through targeted, customized blog posts featuring your branded products and an estimated 1MM impressions. These recipe blog posts are shared to the influencer’s audience through multiple social media channels.
Easy Home Meals Overlay
The Easy Home Meals website and social media channels will promote March messaging and brand-specific content in its social posts. A #MarchFrozenFoodMonth Twitter party will chat about all things frozen and include a post featuring your brand. In addition, your brand’s logo and an ad will be placed on EasyHomeMeals.com, all garnering an estimated 79MM+ impressions.
Consumer $10,000 Sweepstakes
This national sweepstakes is promoted across all social platforms to increase excitement and conversation around the March promotion. Sponsoring brands receive a consumer opt-in file for use in future CRM efforts, with an estimated 12k unique opt-ins.
Become a 2022 Sponsor
View complete program details in the deck below. Please contact Tricia@nfraweb.org or 717-657-8601 with any questions. Completed participation agreements can be sent to Sarah@nfraweb.org.