March Frozen Food Month Logo

March National Program
Get On The List. Get In The Cart.

Participating brands can now leverage digital shopping list marketing in a new and exciting way, reaching millions of consumers at critical points along the path to purchase – during trip preparation, product search and actual product selection.

Adapting to changing shopping behaviors and marketing trends

AdAdapted, a mobile insights and advertising platform, offers a mix of Add-To-List, Add-to-Cart, Keyword Intercept, and Awareness Ad Units.

• Get branded products on consumer lists and in e-comm carts
• Connect ad spend to purchase intent
• Target verified shopping decision-makers
• Reach 110MM+ different Shopper Models nationwide
• Exclusive 1P data gives access to shopping list building behavior pre-shop

Sponsoring brands can choose from two tiers that offer a guaranteed 3.58MM and 5.43MM impressions respectively. Brand activations across multiple platforms and diverse elements across the marketing mix create a successful model for consumer engagement and excitement around the frozen food aisles. Help drive consumers to the frozen aisles with this national program for March Frozen Food Month!

Dish Works Vertical Video

New Bonus Features for 2024:
All included in one price!

• Paid Promoted Post on Easy Home Meals channel(s)
• Brand-Specific Custom Vertical Video (:30) – includes 5-7 stills, talent, ingredients/prop costs,
and post-production editing

2024 Mobile Enhancements

• Includes shoppable video
• Run multi-retailer/
multi-product e-comm campaigns
• Improved audience profiling

Borden JDM Twitter Party Tweet 1
Easy Home Meals Logo
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Social Influencers *New for 2024: Option to add a 2nd Influencer for +$2,500

Expert foodies, chefs and bloggers will connect with consumers through targeted, customized blog posts featuring your branded products and an estimated 1MM impressions. These recipe blog posts are shared to the influencer’s audience through multiple social media channels. Option for 2nd influencer provides an additional 1MM+ estimated impressions.

Easy Home Meals Overlay

The Easy Home Meals website and social media channels promote March messaging and brand-specific content in its social posts on Facebook, Instagram, Twitter and Pinterest. In addition, your brand’s logo and banner ad will be placed on EasyHomeMeals.com, all garnering an estimated 25MM+ impressions. Opportunity for additional social engagement activities.

Consumer $10,000 Sweepstakes

This national sweepstakes kicks off February 19 through March 31 and is shared across all social platforms to increase excitement and conversation around the March promotion. Sponsoring brands receive a consumer opt-in file for use in future CRM efforts, with an estimated 14-16k unique opt-ins. Abbreviated RulesComplete Rules

Consumer Ninja® Air Fryer Giveaway

New this year, consumers can enter for a chance to win a Ninja® Air Fryer from March 1 to March 31! Abbreviated Rules | Complete Rules

Become a 2024 Sponsor!

View complete program details and commitment form(s) below. Please contact [email protected] or 717-657-8601 with any questions. Completed participation agreements can be sent to [email protected].

2024 March Frozen Food Month Program Deck

Sales Agent Summary & Form

Manufacturer Summary & Form

Retailer Summary & Form