Retailer / Wholesaler Benefits

Retailer / Wholesaler members are those who sell goods to the consumer in small and/or large quantities such as grocery stores or club stores.

NFRA Meetings

  • Complimentary registration to the annual NFRA Convention, saving time and travel expenses by conducting multiple valuable meetings with diverse companies in a short amount of time
    • Reserve a complimentary meeting room in which to host your meetings
    • Hear from national speakers on topics relevant to your business
    • Sample hundreds of new frozen and refrigerated products
  • Complimentary registration to the annual Executive Conference, an exclusive networking event perfecting for cultivating business relationships and to hear from presenters on industry trends and opportunities


  • Connect with top executives and leaders from all segments of the industry
  • Endless networking opportunities to expand your business
  • Access to and your listing included on an online Membership Directory of over 3,100 contacts
  • Professional development opportunities to strengthen your own career by networking through NFRA’s events, meetings and webinars
  • Open invitation to get involved with NFRA’s forums, meetings and promotions
  • Stay in touch through various communication methods including, industry newsletters and consumer-facing properties
  • Company profile featured in the Industry Insider newsletter to announce your membership to the Association.

Promotions and Marketing

  • Join in telling NFRA’s story through two PR campaigns focused on frozen and refrigerated foods and changing the conversation
  • Participate in four national retail promotions (January, March, June and July), where you can purchase NFRA POS materials and deliver key messages to consumers to generate excitement in the aisles and ultimately increase sales
  • Utilize NFRA’s promotional resources including digital tool kits full of resources to help your brand, POS materials available for sale, newsletters, artwork and food photography
  • Enter the Golden Penguin Competition where you can showcase your marketing efforts for a chance to win an award
  • Leverage the Easy Home Meals consumer-facing brand through sharing social media content including recipes, tips, videos, messaging and more

Research and Resources

  • New Product Announcements – learn about the newest frozen and refrigerated products in NFRA’s New Products Newsletter.
  • Gain access to a database full of key industry research, including dollar and unit sales stats from Circana’s Data Dashboard powered by Unify.
  • Complimentary access to Byzzer, NIQ’ specialized data platform where emerging brands can explore market insights with three free reports.

2024 Retailer/Wholesaler Dues ……….. $800