What are the Retail Promotions?
For over 30 years, NFRA has been the proud sponsor of three annual retail promotions: March Frozen Food MonthJune Dairy Month and June/July Summer Favorites Ice Cream & Novelties. These promotions educate and drive consumers to the frozen and refrigerated aisles, ultimately increasing sales across all categories. The broad reach of these promotions is enhanced even more with NFRA’s PR campaigns and initiativies, which support manufacturer and retailer promotional sales strategies and messaging platforms.

Learn more about the promotions:

March Frozen Food Month Logo
June Dairy Month logo
Summer Favorites Ice Cream and Novelties Logo

How Do the Retail Promotions Benefit Me?
As a Retailer, partner with retail promotion sponsor brands to market their products and merchandise effectively in-store, driving traffic to the frozen and refrigerated aisles. Take advantage of resources NFRA provides to create a successful promotion; including in-store displays, advertising, marketing materials, etc. NFRA offers colorful point-of-sale materials for sale for all three retail promotions, including sign headers, door blades, shelf tags, static clings, balloons, garland and more!

As a Manufacturer sponsor of a retail promotion, benefits include getting your brand in front of consumers and encouraging them to buy your product. You can work with Retailers and NFRA’s POS materials to help create in-store displays and merchandising featuring your brand.

Golden Penguin Awards
The prestigious Golden Penguin Awards winners are honored each year during the NFRA Convention at the Networking Reception. Top Marketer awards are announced for the first time during the event. These awards go to participants in all three retail promotions who submit entries of their merchandising displays to NFRA following the promotion month. A panel of judges, including industry executives and qualified marketing professionals from accredited colleges and universities look for outstanding work in the various categories, and choose winners based on prominent use of the retail promotion logos, simply-stated goals and objectives of the display, retail support throughout various facets of the store and directing consumers to NFRA’s consumer website, and/or Easy Home Meals social media platforms.

Check out additional information on the Golden Penguin Awards here!