2020 Refrigerated Messaging

Key Messaging Points about Refrigerated Food

  • Creative possibilities. The refrigerated dairy aisle offers consumers more than just the staples they count on every day. The aisle delivers everything from cheeses, yogurts, puddings, eggs and cookies – to breads, dips, juices, milk and milk alternatives.
  • Convenience. The refrigerated dairy aisle is the go-to-source for Americans’ diverse, foodie-and-family-friendly snack and “small meal” needs.
  • Nutritional value. Real ingredients. The aisle is healthy: Refrigerated foods use quality, real ingredients high in protein that are simple, fresh and close to the farm.
  • The aisle offers versatility. The creative possibilities are endless with new ways to use dairy products and the ability to use what you need and save the rest for later.
  • The aisle delivers innovation. The refrigerated aisle offers new products to meet consumer needs in perfect portions and flavors that capitalize on popular trends.
  • The aisle provides indulgence. The refrigerated aisle also provides easy-to-make and eat treats that offer the comfort of products consumers already love.

How to Engage with the Campaign

As a Manufacturer, you can get involved with NFRA’s PR campaigns by:

  • Be a financial contributor to the The Dairy Aisle…Beyond Cool PR campaign and gain valuable brand exposure.
  • Share with NFRA new products, attention-grabbing stats and “behind-the-scenes innovations” – any assets that can be part of NFRA’s refrigerated dairy industry media pitches.
  • Utilize, share and repurpose specially-developed refrigerated food messaging and content (recipes, infographics, storytellers) in your sales and marketing efforts and throughout your consumer-facing digital and social media properties.
  • Share product samples and/or coupons with NFRA’s media partners, bloggers and registered dietitians so they can try your products and share with their audiences.
  • Offer your registered dietitians, chefs, and/or other experts as contributors to our Easy Home Meals blog.
  • Update NFRA on your company’s social campaigns so we can spotlight those efforts to our consumer audiences.
  • Follow Easy Home Meals on FacebookTwitterYouTubePinterest and Instagram.
  • Provide us with your Social Media Coordinators and RD contacts for sharing and repurposing content.

Or as a Retailer, get involved with the PR campaigns by:

  • Be a financial contributor to The Dairy Aisle…Beyond Cool PR campaign.
  • Utilize NFRA’s unique, year-round refrigerated dairy content (recipes, videos, storytellers) in your promotional efforts; share and repurpose content and partner blogger posts throughout your web and social media platforms.
  • Offer your registered dietitians to be part of NFRA’s RD Program, and as contributors to our Easy Home Meals blog.
  • Update NFRA on your store(s) promotional activities so we can spotlight those efforts to our industry and consumer audiences.
  • Follow Easy Home Meals on FacebookTwitterYouTubePinterest and Instagram.
  • Provide us with your Social Media Coordinators and RD contacts for sharing and repurposing content.

View 2020 Refrigerated PR Campaign Details

Refrigerated PR Deck

2020 Refrigerated PR Campaign Commitment Form

2020 Refrigerated PR Campaign Manufacturers Benefits Sheet