2019 Refrigerated Messaging

2019 Refrigerated PR Messaging Platform and Pillar

Key Messaging Points about Refrigerated Food

  • Creative possibilities. The refrigerated dairy aisle offers consumers more than just the staples they count on every day. The aisle delivers everything from cheeses, yogurts, puddings, eggs and cookies – to breads, dips, juices, milk and milk alternatives.
  • Convenience. The refrigerated dairy aisle is the go-to-source for Americans’ diverse, foodie-and-family-friendly snack and “small meal” needs.
  • Nutritional value. Real ingredients. The aisle is healthy: Refrigerated foods use quality, real ingredients high in protein that are simple, fresh and close to the farm.
  • The aisle offers versatility. The creative possibilities are endless with new ways to use dairy products and the ability to use what you need and save the rest for later.
  • The aisle delivers innovation. The refrigerated aisle offers new products to meet consumer needs in perfect portions and flavors that capitalize on popular trends.
  • The aisle provides indulgence. The refrigerated aisle also provides easy-to-make and eat treats that offer the comfort of products consumers already love.

How to Engage with the Campaign

As a Manufacturer, you can get involved with NFRA’s PR campaigns by:

  • Be a financial contributor to the The Dairy Aisle…Beyond Cool PR campaign and gain valuable brand exposure.
  • Share with NFRA new products, attention-grabbing stats and “behind-the-scenes innovations” – any assets that can be part of NFRA’s refrigerated dairy industry media pitches.
  • Utilize, share and repurpose specially-developed refrigerated food messaging and content (recipes, infographics, storytellers) in your sales and marketing efforts and throughout your consumer-facing digital and social media properties.
  • Share product samples and/or coupons with NFRA’s media partners, bloggers and registered dietitians so they can try your products and share with their audiences.
  • Offer your registered dietitians, chefs, and/or other experts as contributors to our Easy Home Meals blog.
  • Update NFRA on your company’s social campaigns so we can spotlight those efforts to our consumer audiences.
  • Utilize NFRA’s Trade Media Fact Sheet for talking points to use for your media opportunities.
  • Follow Easy Home Meals on FacebookTwitterYouTubePinterest and now Instagram.
  • Provide us with your Social Media Coordinators and RD contacts for sharing and repurposing content.

Or as a Retailer, get involved with the PR campaigns by:

  • Be a financial contributor to The Dairy Aisle…Beyond Cool PR campaign.
  • Utilize NFRA’s unique, year-round refrigerated dairy content (recipes, videos, storytellers) in your promotional efforts; share and repurpose content and partner blogger posts throughout your web and social media platforms.
  • Offer your registered dietitians to be part of NFRA’s RD Program, and as contributors to our Easy Home Meals blog.
  • Update NFRA on your store(s) promotional activities so we can spotlight those efforts to our industry and consumer audiences.
  • Utilize NFRA’s Trade Media Fact Sheet for talking points to use for your media opportunities.
  • Follow Easy Home Meals on FacebookTwitterYouTubePinterest and now Instagram.
  • Provide us with your Social Media Coordinators and RD contacts for sharing and repurposing content.