2019 Frozen Messaging

2019 Frozen PR Campaign Messaging Platform and Pillar image

Key Messaging Points about Frozen Foods

  • Real ingredients. Chef-inspired recipes. Designed to meet a wide variety of tastes and menu needs, frozen foods are developed and prepared by expert chefs in innovative test kitchens across the country, using real ingredients (in most cases directly from the earth and sea) and rigorously evaluated by nutritionists and dietitians.
  • Fresh Flavors. The freezer aisle comprises 3,700+ innovative, delicious foods, including: nutrient-rich fruits and vegetables, perfectly-portioned meals and snacks, natural and organic selections, a variety of ethnic cuisines, home-baked quality desserts and delectable ice cream and novelty treats.
  • Wholesome meal ideas. The variety of different brands and cuisines represented in the freezer aisle includes wholesome options that cover breakfast, lunch, dinner, snack-time, entertaining and specialty food occasions.
  • Portions and packaging that don’t leave anything to waste. Frozen foods offer great value, from the perfectly-portioned meals to ingredients and produce that leave nothing to waste.
  • The freezer aisle is pretty cool. Freezing is the best method for preserving food – it’s been a natural, trusted practice for centuries, preserving foods at the peak of freshness, from the moment they’re harvested or procured.

How to Engage with the Campaign

As a Manufacturer, you can get involved with NFRA’s PR campaigns by:

  • Be a financial contributor to the Real Food. Frozen PR campaign and gain valuable brand exposure.
  • Share with NFRA new products, attention-grabbing stats and “behind-the-scenes innovations” – any assets that can be part of NFRA’s frozen industry media pitches.
  • Utilize, share and repurpose specially-developed frozen food messaging and content (recipes, infographics, storytellers) in your sales and marketing efforts and throughout your consumer-facing digital and social media properties.
  • Share product samples and/or coupons with NFRA’s media partners, bloggers and registered dietitians so they can try your products and share with their audiences.
  • Offer your registered dietitians, chefs, and/or other experts as contributors to our Easy Home Meals blog.
  • Update NFRA on your company’s social campaigns so we can spotlight those efforts to our consumer audiences.
  • Utilize NFRA’s Trade Media Fact Sheet for talking points to use for your media opportunities.
  • Follow Easy Home Meals on FacebookTwitterYouTubePinterest and now Instagram.
  • Provide us with your Social Media Coordinators and RD contacts for sharing and repurposing content.

Or as a Retailer, you can get involved with the PR campaigns by:

  • Be a financial contributor to the Real Food. Frozen PR campaign.
  • Utilize NFRA’s unique, year-round frozen content (recipes, infographics, videos, storytellers) in your promotional efforts; share and repurpose content and partner blogger posts throughout your web and social media platforms.
  • Offer your registered dietitians to be part of NFRA’s RD Program, and as contributors to our Easy Home Meals blog.
  • Update NFRA on your store(s) promotional activities so we can spotlight those efforts to our industry and consumer audiences.
  • Utilize NFRA’s Trade Media Fact Sheet for talking points to use for your media opportunities.
  • Follow Easy Home Meals on FacebookTwitterYouTubePinterest and now Instagram.
  • Provide us with your Social Media Coordinators and RD contacts for sharing and repurposing content.