Print Advertising Options

Advertising for the 2019 NFRA Convention (October 12-15, 2019) has concluded. Official rates for the 2020 NFRA Convention will be available beginning January 1, 2020. To reserve space in the 2020 publications, please reach out to

2018 NFRA Convention Preview Magazine cover
2018 Preview Magazine Cover

2019 Convention Preview Magazine

As the official magazine of the NFRA Convention, this publication reaches over 3,000 industry executives in August prior to the event with highlights of the business meetings, sessions and speakers that make the event so popular.

Contracts due June 28, 2019 / Artwork due July 12, 2019

2019 Convention Program & Directory

As the official event guide and source for industry contact information, this detailed directory includes contact information for all registered attendees and is distributed to every registrant upon check-in at the NFRA Convention.

Contracts due August 16, 2019 / Artwork due August 30, 2019

2018 Program & Directory cover
2018 Program & Directory Cover

Ad Size Options

Ad Dimensions Image

Mechanical Specs

  • 300 dpi
  • CMYK color format
  • Press-optimized PDF with crop marks and bleeds pulled

Full Page or Cover Ads 
Page Trim Size – 8 ½″ x 11″
Ad without bleed – 7½″ x 10″
Ad with bleed – 8 ¾″ x 11 ¼″

Centerfold or 2-Page Spreads
Page Trim Size – 17″ x 11″
Ad without bleed  – 15 ½″ x 10″
Ad with bleed – 17 ¼″ x 11 ¼″

Half Page Ads
Vertical – 3 ½″ x 10″
Horizontal – 7 ½″ x 4 ¾″

Quarter Page Ads
Vertical – 3 ½″ x 4 ¾″
Horizontal – 7 ½″ x 2 ⅜″

Business Card Size Ads 3 ½″ x 2 ¼″

Submission Instructions

Please send reservation forms and advertising materials to Stuffed files over 5 MB (.sit, .sitx or .zip) may be submitted via Hightail:

Advertising Combo Discount

Advertise in both Convention Preview Magazine and Program & Directory with full page color ads to receive a 10% discount off the total. *Other promotional discounts do not apply, including sponsorship credits.

Reservation Guidelines

  • Special placement is first offered to the previous spot holder and then on a first come, first served basis.
  • Signed advertising contracts should be received by NFRA prior to advertising material due dates.
  • Reservation forms should specify ad size, orientation and color requirements.
  • Advertising reservations cannot be cancelled after the ad reservation closing date, and companies will be billed regardless of whether or not the ad is run.

Additional Information

  • Non-members add a 25% surcharge.
  • Agency discount allowed is 15% and only applies to appropriately supplied material from legitimate agencies.
  • NFRA offers a 2% cash discount for pre-payment.
  • Additional charge for changes to existing ads and ads needing design work –  please inquire for specifics.

For questions regarding advertising, contact Natalie at or (717) 657-8601.