Convention Publication Advertising Options

NFRA offers advertising in its two print publications, Convention Preview Magazine and the Program & Directory. These publications are for the annual NFRA Convention and reach thousands of industry executives prior to and on-site during the event. Pictured below are covers from past publications.

Convention Preview Magazine

Contracts due July 5, 2024 | Artwork due July 19, 2024

As the official magazine of the NFRA Convention, this publication reaches 3,000 industry executives in August prior to the event with highlights of the business meetings, sessions and speakers that make the event so popular.

Convention Program & Directory

Contracts due Aug. 23, 2024 | Artwork due Sept. 6, 2024

Handed out on-site to over 1,300 Convention attendees, this detailed directory is the official event guide with a list of attendees and full contact information, sponsors, speaker details, participating retailers, manufacturers, and more.

Ad Size Options

Ad Dimensions Image

Mechanical Specs

  • 300 dpi
  • CMYK color format
  • Press-optimized PDF with crop marks and bleeds pulled

Full Page or Cover Ads 
*Please send ad with bleed – 8 ¾″W x 11 ¼″H
Page trim size – 8 ½″W x 11″H

Centerfold or 2-Page Spreads
*Please send ad with bleed – 17 ¼″W x 11 ¼″H
Page trim size – 17″W x 11″H
Ad without bleed  – 15 ½″W x 10″H

Half Page Ads
Vertical – 3 ½″W x 10″H
Horizontal – 7 ½″W x 4 ¾″H

Quarter Page Ads
Vertical – 3 ½″W x 4 ¾″H
Horizontal – 7 ½″W x 2 ⅜″H

Business Card Size Ads
3 ½″W x 2 ¼″H

Submission Instructions

Please send reservation forms and advertising materials to [email protected]. Stuffed files over 5 MB (.sit, .sitx or .zip) may be submitted via Hightail:

Advertising Combo Discount

Advertise in both Convention Preview Magazine and Program & Directory with full page color ads to receive a 10% discount off the total. *Other promotional discounts do not apply, including sponsorship credits.

Reservation Guidelines

  • Special placement is first offered to the previous spot holder and then on a first come, first served basis.
  • Signed advertising contracts should be received by NFRA prior to advertising material due dates.
  • Reservation forms should specify ad size, orientation and color requirements.
  • Advertising reservations cannot be cancelled after the ad reservation closing date, and companies will be billed regardless of whether or not the ad is run.

Additional Information

  • Non-members add a 25% surcharge.
  • Agency discount allowed is 15% and only applies to appropriately supplied material from legitimate agencies.
  • NFRA offers a 2% cash discount for pre-payment.
  • Additional charge for changes to existing ads and ads needing design work –  please inquire for specifics.

For questions regarding advertising, contact [email protected] or (717) 657-8601.