June Promotion Elements
Resources You Can Use & Ways to Participate
$10,000 National Consumer Sweepstakes
From May 24 through June 30, consumers entered the national sweepstakes on EasyHomeMeals.com for a chance to win the grand prize $1,000 supermarket gift card or one of eighteen $500 supermarket gift cards. The sweepstakes was promoted on our social media properties, websites, emails and newsletters to increase consumer participation and excitement during June! View the abbreviated sweepstakes rules here. Complete rules here.
June Dairy Month Digital Toolkit
The June Dairy Month Toolkit includes all of NFRA’s June resources including links to refrigerated dairy messaging, sample social media posts, logos, tips, recipes and much more. This toolkit is created to provide you with valuable content to share on your websites, emails, newsletters, etc!
Easy Home Meals Consumer Website & Blog
This consumer website and blog provides helpful tips, recipes, suggestions and more to consumers and provides exclusive recognition to refrigerated food brand recipes and products.
Easy Home Meals Social Media Platforms
Promotional elements, content and sponsoring brands were the focus of all of the Easy Home Meals social media platforms during the month of June. These platforms include Facebook, Twitter, Pinterest, YouTube and Instagram.
June 1st Twitter Party
The #JuneDairyMonth Twitter Party with @ResourcefulMom brought together consumers, brands, RDs and foodies to engage in conversation about dairy aisle favorites and recipes. View the questions that were tweeted during the party!
Mr. Food Test Kitchen
NFRA’s partners at the Mr. Food Test Kitchen will lend major support to the June Dairy Month promotion with a dedicated TV spot to over 120 markets and more than 5MM viewers daily. The Mr. Food Test Kitchen also created and shared new content and recipes on the MrFood.com website, e-newsletters and Facebook and Twitter pages.