June Promotion Elements
Use the following promotion elements to reach consumers nationwide and get them engaged:
$10,000 Consumer Sweepstakes
Consumers can enter this national sweepstakes on EasyHomeMeals.com to win one of five $1,000 prizes and one grand prize of $5,000. Promote the sweepstakes on your social media properties, websites, emails and newsletters!
Panel of Bloggers
A special panel of food experts, chefs, dietitians and bloggers will create custom recipes and blog posts using dairy aisle products and promoting the June Dairy Month theme. Their posts will be shared to the bloggers’ large social media audiences!
NFRA develops and offers many June Dairy Month-related promotional initiatives to its members including the following:
June Dairy Month Digital Toolkit
The June Dairy Month Toolkit includes all of NFRA’s June resources including links to refrigerated dairy messaging, sample social media posts, logos, tips, recipes and much more. This toolkit is created to provide you with valuable content to share on your websites, emails, newsletters, etc!
$10,000 Consumer Sweepstakes
This sweepstakes resides on NFRA’s EasyHomeMeals.com consumer website and will bring additional consumer participation during the June promotion. The sweepstakes is promoted on the Easy Home Meals social media platforms and encourages consumer engagement and increases excitement around the promotion!
Easy Home Meals Consumer Website & Blog
This redesigned consumer website and blog provides helpful tips, recipes, suggestions and more to consumers and provides exclusive recognition to refrigerated food brand recipes and products.
Easy Home Meals Social Media Platforms
Promotional elements, content and sponsoring brands will be the focus of all of the Easy Home Meals social media platforms during the month of June. These platforms include Facebook, Twitter, Pinterest, YouTube and Instagram.
NFRA’s ongoing PR campaign with Edelman continues to amplify NFRA messaging and promote June Dairy Month. These many activations all encourage consumers to see what’s new and innovative in the refrigerated dairy aisles.
A June Dairy Month Twitter Party on June 5, 2018 will engage consumers, brands, RDs and foodies to chat about dairy aisle favorites and recipes! Additional details to come.
Panel of Storytellers
A team of food experts, influencers, chefs and bloggers will connect with consumers through blog posts and recipes featuring the best of refrigerated dairy foods, broadening the appeal and driving inspiration for the creative possibilities the aisles have to offer. Our outreach now include Retail Dietitians that can connect with consumers through in-store healthful refrigerated dairy food messaging.
Social Media Outreach
NFRA will actively drive social media engagement around the June Dairy Month promotion, PR activations, NFRA member programs, blogger recipe posts and more throughout all of the Easy Home Meals social media properties: Facebook, Twitter, Pinterest, Instagram and YouTube.
Mr. Food Test Kitchen
NFRA’s partners at the Mr. Food Test Kitchen will lend major support to the June Dairy Month promotion with a dedicated TV spot to over 120 markets and more than 5MM viewers daily. The Mr. Food Test Kitchen will also create and share new content and recipes on the MrFood.com website, e-newsletters and Facebook and Twitter pages.