Members and Friends, We’re living and working in unprecedented times. During my 35 years as part of this association, I can’t recall a more challenging or disorienting stretch of days. New information and guidelines about the COVID-19 virus are seemingly being released every minute.
Given the ever-changing nature of affairs, I wanted to send a quick update from our association office.
First of all, I wanted to extend a huge thank you to each and every person reading this. In keeping customers and shelves well-stocked, our entire industry is playing a valuable role in helping millions of Americans prepare to stay at home for an extended period of time. Your efforts are critical to helping families be as ready as possible in a time of uncertainty.
With this focus on families, our March Frozen Food Month, June Dairy Month and Summer Favorites Ice Cream and Novelties promotions will continue as planned. We’ll also be adjusting and ramping up our social and digital content for Easy Home Meals as we have the unique opportunity to speak and engage with our large consumer audiences. The American way of life has been turned on its head for the foreseeable short-term future, and as an organization, we want to help families settle into these new routines as easily as possible. We will be sure to share with you our modified social media strategy and resources in the weeks ahead.
Like many of you, our NFRA staff is working remotely. We canceled our Executive Conference in accordance with the new federal guidelines, but we remain connected and committed to providing our full breadth of services, and we will continue to monitor the situation for future meetings and events.
But most of all, I hope you, your organizations, and your families remain healthy and positive as we all adjust to this new normal. If any of us here at NFRA can be of any assistance, don’t hesitate to reach out. We’re here to help in any way we can.
It’s March Frozen Food Month – a Great Time to Check Out New and Innovative Cuisines in the Cool Aisles of your Grocery Store
HARRISBURG, Pa., March 5, 2020 – If you enjoy breakfast foods at any time of the day, or you prefer snacking and small plates over traditional meals, or you embrace a more plant-based diet – then you are in good company with many Americans and their lifestyle and dietary preferences.
Ease the Stress and Enjoy More Time with Foolproof, Yet Impressive Ideas
HARRISBURG, Pa., Dec 13, 2019/PRNewswire/– Bring on the Joy! Bring on the Cheer! Bring on the…Stress! The holidays this year seem to be arriving quicker than ever…and the pressure is on. While it is no surprise that holiday cooking and entertaining can be challenging, there are some secret weapons that can save a lot of time in the kitchen.
The National Frozen & Refrigerated Food Association (NFRA) suggests making it easier on yourself and “chill” – the frozen and dairy aisles of your local grocery stores are full of shortcuts and holiday helpers to make preparations easier, less stressful, and more enjoyable for holiday events, family gatherings and even unexpected guests…
National Frozen & Refrigerated Foods Association Launches Educational Food Waste Initiative for Teens, Teachers and Parents
HARRISBURG, Pa., Aug. 22, 2019 /PRNewswire/ — Food waste is the number one component found in America’s landfills. And there is a reason for that. More food than we’d like to admit routinely gets tossed in the trash. In fact, 40 percent of all food produced in the United States is discarded. Twenty percent of the food we buy is never eaten.
The National Frozen & Refrigerated Foods Association (NFRA), in partnership with education curriculum specialists Young Minds Inspired (YMI), has developed a No Taste for Food Waste educational program that is addressing food waste by educating future consumers about the problem. Targeted at middle and high school students in family and consumer/environmental science and health classes, the curriculum materials, which include a teacher’s guide, lesson plans, reproducible student activities and more, have been distributed to more than 65,000 targeted educators across the country.
Beat the Heat…Enjoy Some Surprisingly Sweet Ice Cream Facts…and Enter to Win Ice Cream for a Year!
HARRISBURG, Pa., July 18, 2019 /PRNewswire/ — Today’s big scoop for anyone who enjoys America’s favorite cool treats: National Ice Cream Day is July 21! President Ronald Reagan declared July to be National Ice Cream Month in 1984, and the third Sunday of every July to be National Ice Cream Day.
June is National Dairy Month when you will find special deals, prices and promotions in the cool aisles of your local grocery story. And in celebration of the June promotion, the National Frozen & Refrigerated Foods Association (NFRA) sponsors a $10,000 Sweepstakes (enter at www.EasyHomeMeals.com).
Today’s modern dairy aisle is not your grandfather’s dairy aisle. “It has evolved over the years,” says chef, entertaining expert and TV personality James Briscione, “adapting to new lifestyle changes, food trends, and important dietary needs. No longer is it the aisle just for traditional staples like milk, eggs and butter. And it’s definitely not just dairy anymore.”
HARRISBURG, Pa., March 20, 2019 /PRNewswire/ –Aptly timed for ‘National Frozen Food Month’, new media analysis undertaken by the National Frozen and Refrigerated Foods Association (NFRA) showcases growth in positive frozen food content and innovation within the category. Over the past six years, NFRA and its members have invested in consumer outreach through its Real Food. Frozen PR campaign, driving consistent messaging and reinforcing many key frozen food benefits that were identified in the analysis. Growth amongst consumers and online communities identified several key themes through the analysis:
NFRA generated a major increase in year- over-year social volume and engagement through its owned and partner content
Key frozen food value messages resonated in positive earned media coverage, including convenience, lack of waste, comparable nutrition value, plus budget-friendliness
Favorable conversation around frozen foods grew in 2018 as a result of buzz about new product lines, pop-culture tie-ins, and hot grocery-store offerings
Today’s innovative frozen products offer something for everyone:
Brands and product lines are aligned with new health trends, changing dining habits, and dietary requirements – whether you are looking for vegan, gluten-free, non-dairy, ethnic, organic…the frozen food aisle has it all.
You don’t have to sacrifice delicious dishes and trendy flavors just because you’re in a hurry. The freezer aisle offers quality, ready-to-eat full meal, single serve and small plate options – high proteins, low carbs, indulgent flavors, healthy veggies, fruits and more.
If you’re a foodie, you can “up your game” and elevate the food experience with versatile high-end frozen products, savory ingredients and entertaining-quality appetizers and desserts, sure to impress family and guests.
HARRISBURG, Pa., Dec. 18, 2018 / PRNewswire — Yes, it’s the most wonderful time of the year…but sometimes the challenges of food shopping and holiday cooking can turn festive times into stressful times.
Chill! The frozen and dairy aisles of your local grocery stores are full of shortcuts and holiday helpers to make preparations easier, less stressful, and more enjoyable for holiday events, family gatherings and even unexpected guests.
Whether it’s for a holiday party, New Year’s Eve get-together or just because, these creamy-dreamy savory Mediterranean Stuffed Phyllo Crisps are always a hit. Visit EasyHomeMeals.com for terrific Holiday recipes!
The National Frozen & Refrigerated Foods Association (NFRA) recommends you shop early, keep your fridge and freezer stocked full, and check out the many easy to make holiday appetizers, entrees and desserts like these Mediterranean Stuffed Phyllo Crisps at EasyHomeMeals.com.
During the 2018 Annual Membership Meeting held at the NFRA Convention this past October, 2018 NFRA Chairman John Farmer introduced this special highlights video, which shares the association’s many accomplishments, member benefits and consumer outreach efforts over the past year.
Continuing PR efforts included robust partnerships and media releases as well as brand new recipes developed using member products that reached consumers through a number of social channels. Improved member resources, customizable annual retail promotions and a strong financial portfolio also contributed to our association’s successes in the past year.