HARRISBURG, Pa., March 20, 2019 /PRNewswire/ –Aptly timed for ‘National Frozen Food Month’, new media analysis undertaken by the National Frozen and Refrigerated Foods Association (NFRA) showcases growth in positive frozen food content and innovation within the category. Over the past six years, NFRA and its members have invested in consumer outreach through its Real Food. Frozen PR campaign, driving consistent messaging and reinforcing many key frozen food benefits that were identified in the analysis. Growth amongst consumers and online communities identified several key themes through the analysis:
NFRA generated a major increase in year- over-year social volume and engagement through its owned and partner content
Key frozen food value messages resonated in positive earned media coverage, including convenience, lack of waste, comparable nutrition value, plus budget-friendliness
Favorable conversation around frozen foods grew in 2018 as a result of buzz about new product lines, pop-culture tie-ins, and hot grocery-store offerings
Today’s innovative frozen products offer something for everyone:
Brands and product lines are aligned with new health trends, changing dining habits, and dietary requirements – whether you are looking for vegan, gluten-free, non-dairy, ethnic, organic…the frozen food aisle has it all.
You don’t have to sacrifice delicious dishes and trendy flavors just because you’re in a hurry. The freezer aisle offers quality, ready-to-eat full meal, single serve and small plate options – high proteins, low carbs, indulgent flavors, healthy veggies, fruits and more.
If you’re a foodie, you can “up your game” and elevate the food experience with versatile high-end frozen products, savory ingredients and entertaining-quality appetizers and desserts, sure to impress family and guests.
HARRISBURG, Pa., Dec. 18, 2018 / PRNewswire — Yes, it’s the most wonderful time of the year…but sometimes the challenges of food shopping and holiday cooking can turn festive times into stressful times.
Chill! The frozen and dairy aisles of your local grocery stores are full of shortcuts and holiday helpers to make preparations easier, less stressful, and more enjoyable for holiday events, family gatherings and even unexpected guests.
Whether it’s for a holiday party, New Year’s Eve get-together or just because, these creamy-dreamy savory Mediterranean Stuffed Phyllo Crisps are always a hit. Visit EasyHomeMeals.com for terrific Holiday recipes!
The National Frozen & Refrigerated Foods Association (NFRA) recommends you shop early, keep your fridge and freezer stocked full, and check out the many easy to make holiday appetizers, entrees and desserts like these Mediterranean Stuffed Phyllo Crisps at EasyHomeMeals.com.
During the 2018 Annual Membership Meeting held at the NFRA Convention this past October, 2018 NFRA Chairman John Farmer introduced this special highlights video, which shares the association’s many accomplishments, member benefits and consumer outreach efforts over the past year.
Continuing PR efforts included robust partnerships and media releases as well as brand new recipes developed using member products that reached consumers through a number of social channels. Improved member resources, customizable annual retail promotions and a strong financial portfolio also contributed to our association’s successes in the past year.
The 2018 NFRA Convention in San Diego, California is underway! Registration opens today, Saturday, October 20 and ends Tuesday, October 23. The Taste of Excellence opening reception is Sunday, October 21 with over 50 frozen and refrigerated manufacturer products. Two outstanding speakers take over the Monday and Tuesday breakfasts. Don’t miss these events and more at this year’s convention! View full agenda and additional details here.
HARRISBURG, Pa. – The National Frozen & Refrigerated Foods Association (NFRA) has announced the winners of the Golden Penguin Awards for its 2018 March Frozen Food Month promotion. The March promotion helped the industry drive traffic in the frozen food aisles and increase sales for many categories and brands. NFRA has awarded 39 Gold Awards and 23 Silver Awards. In addition, five companies will be revealed as Top Marketers during the NFRA Convention in San Diego. See the complete list of winners.
The Gold award winners will be recognized throughout a Networking Reception on Monday, Oct. 22, 2018 at NFRA’s Convention, and the Top Marketer awards will be presented. Silver awards are typically presented at the local level at appropriate frozen food association meetings.
In an effort to create a renewed level of prestige and recognition for this flagship awards program, NFRA made significant changes to the Golden Penguin Awards program in 2016. New categories that better reflect today’s marketing practices, a streamlined online entry system, a numeric scoring platform and a redesigned award provided a fresh opportunity for companies to be nationally recognized for excellence in merchandising and marketing frozen and refrigerated foods.
Participants could choose from eleven categories including: In-Store Display, In-Store Event, Community Involvement, Social Media Campaign, Traditional Marketing, Private Brand Campaign and Overall Marketing Campaign with sub-categories for – Retailer, Wholesaler, Manufacturer, Sales Agent and Local Association. Plus, the Top Marketer Awards honor the best of the best. The highest scoring entry in each of the Overall Marketing Campaign sub-categories will be named the Top Marketer.
Retailers, wholesalers, manufacturers, sales agents and local associations of any size (retail and military) could enter any category applicable to their business. Entries were judged on their own merit taking into consideration organization size and/or program budget. Companies can participate in the Golden Penguin competition for NFRA’s other promotions for June Dairy Month and Ice Cream & Novelties.
HARRISBURG, Pa. – The National Frozen & Refrigerated Foods Association (NFRA) and the American Frozen Food Institute (AFFI) are pleased to announce that the Distinguished Order of Zerocrats has selected two food industry leaders as the 2018 Frozen Food Hall of Fame inductees.
The 2018 inductees are Roger Robbe, retired vice president of wholesale food procurement, SUPERVALU, Inc. and Gary Spinazze, retired vice president of vendor relations, Nash Finch Company.
Roger Robbe enjoyed a 30-year career in retail food management and wholesale food operations, merchandising, marketing, and corporate procurement. He began in the retail food industry in 1966 as a store manager for Kroger Company. In 1972, he started a 24-year career with SUPERVALU moving up the ranks as vice president, wholesale food procurement with direct responsibility for frozen and refrigerated foods. After retirement, Roger worked with the U.S. Department of Agriculture and the U.S. Foreign Agriculture Service in creating a Cold Chain Seminar in 20 Central and South American and 5 Asian countries. He also worked with organizations to create and execute USAID programs in retail operations in Africa and Ukraine. Roger was inducted into the Distinguished Order of Zerocrats in 1992 and elected chairman of NFRA in 1994 after serving many years on various Association councils and the board of directors.
Gary Spinazze is a food industry veteran, with over 40 years of experience. Early in his career, he spent 17 years in retail with Chatham Super Markets. Gary moved on to Nash Finch as vice president of national accounts and later vice president of grocery procurement where his responsibilities covered perishable departments as well as store brands. Gary then worked at Bozzuto’s as director of corporate programs and trade relations. After his return to Nash Finch, he retired as vice president of vendor relations. Gary is co-founder and served as executive vice president and treasurer of Friends in Service of Heroes Foundation. He also served as chairman of the NFC Foundation, the charitable giving arm of Nash Finch. Gary served as NFRA chairman in 2009 and 2010 and has participated on many industry associations and committees throughout this career. He is currently a board member of the Distinguished Order of Zerocrats.
The inductees will be honored at the Distinguished Order of Zerocrats meeting during the NFRA Convention on Saturday, October 20, 2018, at the Marriott Marquis in San Diego.
The Frozen Food Hall of Fame was established in 1990 by the Distinguished Order of Zerocrats, an organization of industry members whose purpose is to maintain the tradition of promoting the image and advancement of the frozen food industry. These members nominate and vote on the newest inductees, whose dedication and hard work have greatly benefited the industry. A special industry-wide ceremony honors the imagination and innovation that have ensured the continued growth and success of the frozen food industry.
HARRISBURG, Pa. – The National Frozen & Refrigerated Foods Association (NFRA) will hold its 26th annual Executive Conference April 9-11, 2018, at the Tempe Mission Palms Hotel & Conference Center in Tempe, Ariz. The conference provides the latest information on consumer and industry trends and features a retail presentation by Nick Carlino, vice president of sales and retail for Merchants Distributors, Inc.
The conference opens at 12:00 p.m. on Monday, April 9 with the optional Greater Penguin Open Golf Tournament or NFRA Fishing Tournament followed by the evening’s welcome reception. Tuesday, April 10 presents an impressive line-up of interactive speaker presentations, as well as a networking reception. On Wednesday, April 11, the conference concludes by 9:00 a.m. after breakfast and a final informational session.
The retailer keynote by Nick Carlino, Merchants Distributors, kicks off the Tuesday morning sessions followed by David Portalatin of The NPD Group on a new report on the Eating Patterns of America. Colin Stewart of Acosta Sales & Marketing will share what drives shoppers’ frozen and refrigerated foods purchase. Jim Hertel of Inmar will look at promotion optimization and personalization of the shopper experience. Kristena Luckey of Edelman will discuss the next group of influential shoppers, Gen Z. Laurie Rains of Nielsen will look at the digitally engaged shopper, and Michael Sansolo on behalf of the Coca-Cola Retailing Research Council will examine fast-moving trends affecting the retail food industry.
The conference closes early on Wednesday when Michael Sansolo returns to help attendees assess their own company and identify key areas of action.
To preserve the informal atmosphere that encourages group discussion and more personal interaction, the conference is limited to 150 attendees. You can register today on the conference website at www.NFRAExecutiveConference.org.