Getting Creative with Super-easy, COVID-friendly Holiday Entertaining Ideas

Let the Freezer and Dairy Aisles Help You Celebrate Small…But in Style!

HARRISBURG, Pa.Dec. 10, 2020 /PRNewswire/ — The holidays may look quite different this year– thanks to COVID-19. That doesn’t mean we can’t continue holiday traditions and celebrate the season with close family members and great food.

The National Frozen & Refrigerated Foods Association (NFRA) has some terrific ideas for attending or hosting small holiday gatherings. The key – let’s all do it safely with these entertaining tips and food serving ideas.

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Beat the Extreme Heat with a Delicious Cool Treat

NFRA Celebrates National Ice Cream Month with Cool Facts About Summer Favorites – and enter to win ice cream for a year!

HARRISBURG, Pa., July 9, 2020 /PRNewswire/ — Americans really love ice cream. On average they enjoy a whopping 48 pints of ice cream per person, per year. Ninety-eight percent of all U.S. households purchase ice cream. About 1.4 billion gallons of ice cream and related frozen desserts were produced in the U.S. in 2017 (most recent data). Ice cream is an $11 billion industry that supports 26,000 direct jobs and generates $1.6 billion in direct wages.*

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Step Up Your Culinary Game with 3 Easy Recipes!

It’s June Dairy Month – Find Inspiration in Your Local Dairy Aisle

HARRISBURG, Pa., June 17, 2020 – Americans are spending extra time in the kitchen as of late – about 60% say they are cooking more since the coronavirus pandemic began*.

While the culinary pressure is on to create tasty, healthy meals and snacks, Chef and Cookbook Author Jamie Gwen and The National Frozen & Refrigerated Foods Association (NFRA) share how to easily step up your game in the kitchen. Check out three deliciously different recipes with three ingredients or less, as well as tips, ideas and what’s new in “coolest” aisle of your local supermarket.

View the entire multimedia news release and multimedia assets on PRNewswire.com

NFRA Convention Logo

National Frozen & Refrigerated Foods Convention Transitions to a Virtual Format

HARRISBURG, Pa. – In light of the ongoing uncertainty surrounding the COVID-19 pandemic, the National Frozen & Refrigerated Foods Association (NFRA) has announced it will transition the 2020 NFRA Convention to a virtual format over the same dates, October 19-20, 2020. This premier event for the frozen and refrigerated foods industry, will continue to be a platform for industry executives to discover new products, connect with business partners and grow their business.

“With more flexibility, lower registration fees and no travel expenses, we hope to maximize participation with a new virtual format while providing the same excellence in programming, the latest information on what is happening in our industry and new opportunities for conducting business and networking,” stated NFRA President and CEO Skip Shaw.

Registration and hotel fees for the in-person event are being refunded. NFRA is finalizing details on the new agenda and online delivery platform. More information and registration for the virtual event will be available in the coming weeks. 

“While the current environment has forced us to modify our delivery, we look forward to providing an NFRA Convention experience that meets the needs of the industry and that no one will want to miss,” says Shaw.

Those interested in attending can check the convention website at NFRAConvention.org, for the most current information.

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NFRA is a non-profit trade association representing all segments of the frozen and refrigerated foods industry. Headquartered in Harrisburg, Pa., NFRA is the sponsor of March National Frozen Food Month, June Dairy Month and June/July Ice Cream & Novelties promotion, as well as educational outreach programs. NFRA provides consumer information such as food safety guidelines, meal preparation tips, recipes and sweepstakes opportunities at http://www.EasyHomeMeals.com. Further information available at http://www.NFRAweb.org.

A Message from NFRA on COVID-19

Members and Friends,
We’re living and working in unprecedented times. During my 35 years as part of this association, I can’t recall a more challenging or disorienting stretch of days. New information and guidelines about the COVID-19 virus are seemingly being released every minute.

Given the ever-changing nature of affairs, I wanted to send a quick update from our association office. 

First of all, I wanted to extend a huge thank you to each and every person reading this. In keeping customers and shelves well-stocked, our entire industry is playing a valuable role in helping millions of Americans prepare to stay at home for an extended period of time. Your efforts are critical to helping families be as ready as possible in a time of uncertainty.

With this focus on families, our March Frozen Food Month, June Dairy Month and Summer Favorites Ice Cream and Novelties promotions will continue as planned. We’ll also be adjusting and ramping up our social and digital content for Easy Home Meals as we have the unique opportunity to speak and engage with our large consumer audiences. The American way of life has been turned on its head for the foreseeable short-term future, and as an organization, we want to help families settle into these new routines as easily as possible. We will be sure to share with you our modified social media strategy and resources in the weeks ahead. 

Like many of you, our NFRA staff is working remotely. We canceled our Executive Conference in accordance with the new federal guidelines, but we remain connected and committed to providing our full breadth of services, and we will continue to monitor the situation for future meetings and events.

But most of all, I hope you, your organizations, and your families remain healthy and positive as we all adjust to this new normal. If any of us here at NFRA can be of any assistance, don’t hesitate to reach out. We’re here to help in any way we can.

Sincerely, 

H.V. ”Skip” Shaw, Jr.
President/CEO
NFRA

View COVID-19 resources here.

Find Today’s Hottest Food Trends in the Frozen Food Aisle!

It’s March Frozen Food Month – a Great Time to Check Out New and Innovative Cuisines in the Cool Aisles of your Grocery Store

HARRISBURG, Pa., March 5, 2020 – If you enjoy breakfast foods at any time of the day, or you prefer snacking and small plates over traditional meals, or you embrace a more plant-based diet – then you are in good company with many Americans and their lifestyle and dietary preferences.

View the entire multimedia news release and multimedia assets on PRNewswire.com

Last-Minute Shortcuts for Holiday Cooking and Entertaining

Ease the Stress and Enjoy More Time with Foolproof, Yet Impressive Ideas

HARRISBURG, Pa., Dec 13, 2019/PRNewswire/– Bring on the Joy!  Bring on the Cheer! Bring on the…Stress! The holidays this year seem to be arriving quicker than ever…and the pressure is on.  While it is no surprise that holiday cooking and entertaining can be challenging, there are some secret weapons that can save a lot of time in the kitchen.

The National Frozen & Refrigerated Food Association (NFRA) suggests making it easier on yourself and “chill” – the frozen and dairy aisles of your local grocery stores are full of shortcuts and holiday helpers to make preparations easier, less stressful, and more enjoyable for holiday events, family gatherings and even unexpected guests…

View the entire multimedia news release on PRNewswire.com.

A Good Time To Go “Back to School” on Food Waste

National Frozen & Refrigerated Foods Association Launches Educational Food Waste Initiative for Teens, Teachers and Parents

HARRISBURG, Pa., Aug. 22, 2019 /PRNewswire/ — Food waste is the number one component found in America’s landfills. And there is a reason for that. More food than we’d like to admit routinely gets tossed in the trash. In fact, 40 percent of all food produced in the United States is discarded. Twenty percent of the food we buy is never eaten.

The National Frozen & Refrigerated Foods Association (NFRA), in partnership with education curriculum specialists Young Minds Inspired (YMI), has developed a No Taste for Food Waste educational program that is addressing food waste by educating future consumers about the problem. Targeted at middle and high school students in family and consumer/environmental science and health classes, the curriculum materials, which include a teacher’s guide, lesson plans, reproducible student activities and more, have been distributed to more than 65,000 targeted educators across the country.

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Cool Off with Summer Favorite Frozen Treats

Beat the Heat…Enjoy Some Surprisingly Sweet Ice Cream Facts…and Enter to Win Ice Cream for a Year!

HARRISBURG, Pa., July 18, 2019 /PRNewswire/ — Today’s big scoop for anyone who enjoys America’s favorite cool treats: National Ice Cream Day is July 21! President Ronald Reagan declared July to be National Ice Cream Month in 1984, and the third Sunday of every July to be National Ice Cream Day.

View the full infographic and article on PRNewswire.com

The Modern Dairy Aisle – A Destination for Every Lifestyle

June is National Dairy Month when you will find special deals, prices and promotions in the cool aisles of your local grocery story. And in celebration of the June promotion, the National Frozen & Refrigerated Foods Association (NFRA) sponsors a $10,000 Sweepstakes (enter at www.EasyHomeMeals.com).

Today’s modern dairy aisle is not your grandfather’s dairy aisle. “It has evolved over the years,” says chef, entertaining expert and TV personality James Briscione, “adapting to new lifestyle changes, food trends, and important dietary needs. No longer is it the aisle just for traditional staples like milk, eggs and butter. And it’s definitely not just dairy anymore.”

Read more on Multivu.com