Ease the Stress and Enjoy More Time with Foolproof, Yet Impressive Ideas
HARRISBURG, Pa., Dec 13, 2019/PRNewswire/– Bring on the Joy! Bring on the Cheer! Bring on the…Stress! The holidays this year seem to be arriving quicker than ever…and the pressure is on. While it is no surprise that holiday cooking and entertaining can be challenging, there are some secret weapons that can save a lot of time in the kitchen.
The National Frozen & Refrigerated Food Association (NFRA) suggests making it easier on yourself and “chill” – the frozen and dairy aisles of your local grocery stores are full of shortcuts and holiday helpers to make preparations easier, less stressful, and more enjoyable for holiday events, family gatherings and even unexpected guests…
National Frozen & Refrigerated Foods Association Launches Educational Food Waste Initiative for Teens, Teachers and Parents
HARRISBURG, Pa., Aug. 22, 2019 /PRNewswire/ — Food waste is the number one component found in America’s landfills. And there is a reason for that. More food than we’d like to admit routinely gets tossed in the trash. In fact, 40 percent of all food produced in the United States is discarded. Twenty percent of the food we buy is never eaten.
The National Frozen & Refrigerated Foods Association (NFRA), in partnership with education curriculum specialists Young Minds Inspired (YMI), has developed a No Taste for Food Waste educational program that is addressing food waste by educating future consumers about the problem. Targeted at middle and high school students in family and consumer/environmental science and health classes, the curriculum materials, which include a teacher’s guide, lesson plans, reproducible student activities and more, have been distributed to more than 65,000 targeted educators across the country.
Beat the Heat…Enjoy Some Surprisingly Sweet Ice Cream Facts…and Enter to Win Ice Cream for a Year!
HARRISBURG, Pa., July 18, 2019 /PRNewswire/ — Today’s big scoop for anyone who enjoys America’s favorite cool treats: National Ice Cream Day is July 21! President Ronald Reagan declared July to be National Ice Cream Month in 1984, and the third Sunday of every July to be National Ice Cream Day.
June is National Dairy Month when you will find special deals, prices and promotions in the cool aisles of your local grocery story. And in celebration of the June promotion, the National Frozen & Refrigerated Foods Association (NFRA) sponsors a $10,000 Sweepstakes (enter at www.EasyHomeMeals.com).
Today’s modern dairy aisle is not your grandfather’s dairy aisle. “It has evolved over the years,” says chef, entertaining expert and TV personality James Briscione, “adapting to new lifestyle changes, food trends, and important dietary needs. No longer is it the aisle just for traditional staples like milk, eggs and butter. And it’s definitely not just dairy anymore.”
HARRISBURG, Pa., March 20, 2019 /PRNewswire/ –Aptly timed for ‘National Frozen Food Month’, new media analysis undertaken by the National Frozen and Refrigerated Foods Association (NFRA) showcases growth in positive frozen food content and innovation within the category. Over the past six years, NFRA and its members have invested in consumer outreach through its Real Food. Frozen PR campaign, driving consistent messaging and reinforcing many key frozen food benefits that were identified in the analysis. Growth amongst consumers and online communities identified several key themes through the analysis:
NFRA generated a major increase in year- over-year social volume and engagement through its owned and partner content
Key frozen food value messages resonated in positive earned media coverage, including convenience, lack of waste, comparable nutrition value, plus budget-friendliness
Favorable conversation around frozen foods grew in 2018 as a result of buzz about new product lines, pop-culture tie-ins, and hot grocery-store offerings
Today’s innovative frozen products offer something for everyone:
Brands and product lines are aligned with new health trends, changing dining habits, and dietary requirements – whether you are looking for vegan, gluten-free, non-dairy, ethnic, organic…the frozen food aisle has it all.
You don’t have to sacrifice delicious dishes and trendy flavors just because you’re in a hurry. The freezer aisle offers quality, ready-to-eat full meal, single serve and small plate options – high proteins, low carbs, indulgent flavors, healthy veggies, fruits and more.
If you’re a foodie, you can “up your game” and elevate the food experience with versatile high-end frozen products, savory ingredients and entertaining-quality appetizers and desserts, sure to impress family and guests.
HARRISBURG, Pa., Dec. 18, 2018 / PRNewswire — Yes, it’s the most wonderful time of the year…but sometimes the challenges of food shopping and holiday cooking can turn festive times into stressful times.
Chill! The frozen and dairy aisles of your local grocery stores are full of shortcuts and holiday helpers to make preparations easier, less stressful, and more enjoyable for holiday events, family gatherings and even unexpected guests.
Whether it’s for a holiday party, New Year’s Eve get-together or just because, these creamy-dreamy savory Mediterranean Stuffed Phyllo Crisps are always a hit. Visit EasyHomeMeals.com for terrific Holiday recipes!
The National Frozen & Refrigerated Foods Association (NFRA) recommends you shop early, keep your fridge and freezer stocked full, and check out the many easy to make holiday appetizers, entrees and desserts like these Mediterranean Stuffed Phyllo Crisps at EasyHomeMeals.com.
During the 2018 Annual Membership Meeting held at the NFRA Convention this past October, 2018 NFRA Chairman John Farmer introduced this special highlights video, which shares the association’s many accomplishments, member benefits and consumer outreach efforts over the past year.
Continuing PR efforts included robust partnerships and media releases as well as brand new recipes developed using member products that reached consumers through a number of social channels. Improved member resources, customizable annual retail promotions and a strong financial portfolio also contributed to our association’s successes in the past year.
The 2018 NFRA Convention in San Diego, California is underway! Registration opens today, Saturday, October 20 and ends Tuesday, October 23. The Taste of Excellence opening reception is Sunday, October 21 with over 50 frozen and refrigerated manufacturer products. Two outstanding speakers take over the Monday and Tuesday breakfasts. Don’t miss these events and more at this year’s convention! View full agenda and additional details here.
HARRISBURG, Pa. – The National Frozen & Refrigerated Foods Association (NFRA) has announced the winners of the Golden Penguin Awards for its 2018 March Frozen Food Month promotion. The March promotion helped the industry drive traffic in the frozen food aisles and increase sales for many categories and brands. NFRA has awarded 39 Gold Awards and 23 Silver Awards. In addition, five companies will be revealed as Top Marketers during the NFRA Convention in San Diego. See the complete list of winners.
The Gold award winners will be recognized throughout a Networking Reception on Monday, Oct. 22, 2018 at NFRA’s Convention, and the Top Marketer awards will be presented. Silver awards are typically presented at the local level at appropriate frozen food association meetings.
In an effort to create a renewed level of prestige and recognition for this flagship awards program, NFRA made significant changes to the Golden Penguin Awards program in 2016. New categories that better reflect today’s marketing practices, a streamlined online entry system, a numeric scoring platform and a redesigned award provided a fresh opportunity for companies to be nationally recognized for excellence in merchandising and marketing frozen and refrigerated foods.
Participants could choose from eleven categories including: In-Store Display, In-Store Event, Community Involvement, Social Media Campaign, Traditional Marketing, Private Brand Campaign and Overall Marketing Campaign with sub-categories for – Retailer, Wholesaler, Manufacturer, Sales Agent and Local Association. Plus, the Top Marketer Awards honor the best of the best. The highest scoring entry in each of the Overall Marketing Campaign sub-categories will be named the Top Marketer.
Retailers, wholesalers, manufacturers, sales agents and local associations of any size (retail and military) could enter any category applicable to their business. Entries were judged on their own merit taking into consideration organization size and/or program budget. Companies can participate in the Golden Penguin competition for NFRA’s other promotions for June Dairy Month and Ice Cream & Novelties.