Bringing The Coolest Industry Back Together

NFRA Annual Convention Returns October 16-19 in San Diego

HARRISBURG, Pa., July 14, 2021 /PRNewswire/ — As the pandemic begins to cool down, one of the frozen and refrigerated industry’s hottest events is coming back face-to-face style.

The National Frozen & Refrigerated Foods Association’s (NFRA) Annual Convention, where the entire frozen and refrigerated industry comes together, returns in-person October 16-19, 2021, in San Diego, Calif.

This one-of-a-kind event brings together retailers, manufacturers, sales agents, logistics providers and suppliers of frozen and refrigerated foods – the only event that does so. The event focuses on connecting these distinct segments as well as highlighting new products, insights and thought leadership in the industry.

“The NFRA Convention is our signature event, and we couldn’t be happier to get back to what makes it so special,” said Jeff Rumachik, President & CEO of NFRA. “There’s no other convention where the major companies in the industry come together under one roof and hold thousands of business meetings, allowing attendees to accomplish so much in a short period of time.”

These business meetings that occur over the four-day event are the heart of the NFRA Annual Convention. Over 3,000 meetings are expected to take place between retailers and other industry companies. This gives attendees unprecedented opportunities to connect with the industry and drive their business forward.

“We’re so excited to bring the industry back together this year,” said Julie Henderson, VP of Communications for NFRA. “The business meetings are invaluable to our members, as well as the opportunity to see new products, how the industry is evolving, and the people who are driving it forward.”

Innovation takes center stage right from the beginning. Over 50 manufacturers will have a chance to showcase their latest products at the Taste of Excellence reception on Sunday. It’s a tasty way to start the Convention – with sampling and a chance to catch up with colleagues from other companies and network with new connections.

The convention focuses on looking forward throughout the event. At Monday’s general session, attendees will see a preview of NFRA’s 2021 State of the Industry Report which highlights emerging trends and category insights.

Registration for the NFRA Convention is available at a significant discount for NFRA members. Non-members may register as well. To register, visit NFRAConvention.org or call NFRA at 717-657-8601. To learn more about NFRA, or to join, visit NFRAweb.org.

About National Frozen & Refrigerated Foods Association (NFRA) 
NFRA is a non-profit trade association representing all segments of the frozen and refrigerated foods industry. NFRA sponsors national promotions March Frozen Food Month, June Dairy Month and June/July Ice Cream & Novelties; and provides consumer information such as food safety guidelines, meal preparation tips, recipes and sweepstakes opportunities through its Easy Home Meals consumer website and social media properties. 

View the release on PRNewswire.com

Today’s Dairy Aisle: Think Beyond the Staples

Hot Trends and Cool Innovation Take Center Stage for June Dairy Month

HARRISBURG, Pa., June 16, 2021 – Compared to its predecessor, today’s modern dairy aisle is barely recognizable. It’s gone from one small corner to half of the perimeter of the store. And the traditional staples, while still very popular, only make up a portion of what’s offered today.

That means the aisle is big…and only getting bigger. That evolution and growth is being celebrated during this June Dairy Month.

Ninety percent of families shop in the dairy aisle. And today, no matter how you’re choosing to or need to eat, the aisle has you covered. According to the National Frozen & Refrigerated Foods Association, the dairy aisle has adapted to new lifestyle changes, food trends and important dietary needs over the years.

From plant-based to traditional foods, and snacks to meals, there are a huge assortment of nutritious, protein-packed products as well as many indulgent options to fit every eating occasion and diet.

View the complete multimedia news release on PRNewswire.com

Keeping the Heat Going – Frozen Foods Are Hotter Than Ever

Hot Trends and Cool Innovation Take Center Stage for Frozen Food Month

March 11, 2021 | HARRISBURG, Pa. – Breakfast on-the-go? You got it! Gluten-free meals with all the sides? Simple! Healthy snacks for you and the kids? You’re covered! Easy smaller meals? Check! Meatless Monday? BOOM! Dessert without the guilt? Easy as pie. Dinner with international flair? Done!

Is this some kind of dream world? Nope! All this and so much more can be found on a trip down the frozen food aisle.

No matter how you’re choosing to eat, frozen foods have you covered. According to the National Frozen & Refrigerated Foods Association (NFRA), manufacturers are innovating to align their products with today’s consumer dining habits and health trends.

View the complete multimedia news release on PR Newswire.

GIANT to Keynote NFRA Executive Conference

February 22, 2021 | HARRISBURG, Pa. – The National Frozen & Refrigerated Foods Association (NFRA) will hold its 29th annual Executive Conference April 19-21, 2021 as an all-digital experience. Attendees can look forward to invaluable insights and industry information on growth, trends and future outlooks from industry experts including a retail presentation by Rebecca Lupfer, Vice President of Center Store Merchandising for The GIANT Company.

The conference begins at 3:00 ET on April 19 and presentations will span the next two days. On Monday, David Portalatin, Senior VP, Food Industry Analyst for NPD Group will provide a look at consumer eating behaviors in the U.S. Colin Stewart, EVP, Business Intelligence for Acosta Sales & Marketing will discuss how post Covid-19 consumer buying behaviors impact retail and CPG.

On Tuesday, Rusty Wilson, CFA, Senior Research Analyst and Partner for Cleveland Research Company will share an overview of key food retail themes and forecasts, and what to expect in 2021 and beyond. John Dick, Founder and CEO of CivicScience will look at the Covid-borne consumer trends that are here to stay. Seth Dallaire, Chief Revenue Officer for Instacart will discuss the last mile and retail and CPG solutions. In addition, Rebecca Lupfer, The GIANT Company, will provide insight into the company’s key frozen and dairy department strategies.

On Wednesday, Kyle Chamberlin, Senior Account Manager for Datassential will share food and flavor trends that should have your attention. The conference closes with Kevin Coupe, Morning News Beat, offering thoughts on what happens when the pandemic-era market defrosts and then facilitating a roundtable discussion that digs deeper into the unique circumstances the industry will face going forward.

Session content and the ability to interact with speakers will only be available to those registered. The cost is $129 for NFRA members, $250 for non-members and retailers/wholesalers are complimentary. Register on the conference website at www.NFRAExecutiveConference.org

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NFRA is a non-profit trade association representing all segments of the frozen and refrigerated foods industry.  Headquartered in Harrisburg, Pa., NFRA is the sponsor of March National Frozen Food Month, June Dairy Month and June/July Ice Cream & Novelties promotion, as well as educational outreach programs.  NFRA holds the annual National Frozen & Refrigerated Foods Convention in October. 

Rumachik Appointed President and CEO of the National Frozen & Refrigerated Foods Association

December 11, 2020 | HARRISBURG, Pa. — The National Frozen & Refrigerated Foods Association (NFRA) has announced the appointment of Jeff Rumachik as president and CEO of the organization effective January 1, 2021. Rumachik will take over the position following the retirement of H.V. “Skip” Shaw, Jr. after 36 years of service to the association.

Rumachik joined the organization in 2009 as senior vice president. He was promoted to executive vice president and COO in 2012 working closely with Shaw in all aspects of leading the association and executing its mission to promote the sales and consumption of frozen and refrigerated foods.

Rumachik’s background includes over 45 years of experience in the food industry. He was formerly Vice President, Wholesaler and Member Services for the Food Marketing Institute (FMI) in Chicago. At FMI, he was responsible for providing the overall strategic direction for the wholesaler member segment and managing the staff and resources of the member services function.

Rumachik’s career path has taken him through all levels of store management in both medium and high-volume retail food stores. He has also worked in supervisory and advisory roles with wholesalers, independently owned supermarkets and chain stores of various formats. Prior to joining FMI, in 1991, Rumachik was Instructor of Supermarket Management Training with SUPERVALU.

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About National Frozen & Refrigerated Foods Association (NFRA)

NFRA is a non-profit trade association representing all segments of the frozen and refrigerated foods industry. Headquartered in Harrisburg, PA, NFRA is the sponsor of March National Frozen Food Month, June Dairy Month, June/July Ice Cream & Novelties promotion and the Cool Food for Kids educational outreach program. NFRA provides consumer information such as food safety guidelines, meal preparation tips, recipes and sweepstakes opportunities at http://www.EasyHomeMeals.com. Further information available at http://www.NFRAweb.org.

Getting Creative with Super-easy, COVID-friendly Holiday Entertaining Ideas

Let the Freezer and Dairy Aisles Help You Celebrate Small…But in Style!

December 10, 2020 | HARRISBURG, Pa. /PRNewswire/ — The holidays may look quite different this year– thanks to COVID-19. That doesn’t mean we can’t continue holiday traditions and celebrate the season with close family members and great food.

The National Frozen & Refrigerated Foods Association (NFRA) has some terrific ideas for attending or hosting small holiday gatherings. The key – let’s all do it safely with these entertaining tips and food serving ideas.

View complete release on PR Newswire

NFRA Chairman Joe D'Alberto

NFRA Elected New 2021 Officers and Directors

October 23, 2020 | HARRISBURG, Pa. – The National Frozen & Refrigerated Foods Association (NFRA) elected its Association Officers and Members of the Board of Directors for 2020-2021 at its Annual Board of Directors meeting held virtually on October 16, 2020.

Joe D’Alberto, Director Dairy/Frozen, Harris Teeter Team, Acosta Sales & Marketing,has been elected to serve a second term as Chairman of the Board. D’Alberto has served on the Board of Directors since 2006. He served as Convention Chairman from 2012-2017, as Secretary from 2017-2018 and Chairman-Elect from 2018-2019. D’Alberto is also a member of the Honorable Order of Golden Penguins and Distinguished Order of Zerocrats.

Other officers announced at the meeting were: Kevin Schwab, The Pictsweet Company,Chairman-Elect; John Arnold, Sargento Foods, Secretary; Mark Tarzwell, Ateeco, Inc./Mrs. T’s Pierogies, Treasurer; Steve Mayle, General Mills, Vice Chairman – Frozen and Bob Knodle, H.P. Hood, Vice Chairman – Refrigerated.

Newly elected to the Board of Directors were: Bob Brown, Jewel Osco; Angie Christos, Tyson Foods; Susan Durfee, Tops Markets; Chris Groll, Florida’s Natural Growers; Brian Haley, Burris Logistics; Tom Robaczewski, Bays Bakery; Kellie Shetlar, ConAgra Brands; Greg Somerville, Land O’Lakes Foods.

Re-elected to the Board of Directors were: Tom DeTrempe, PepsiCo Beverages & Foods; Tom Finn, Rosina Food Products; Cathy Magistrelli, Wakefern Food Corp.; Ron Slominski, Schwan’s Consumer Brands.

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About National Frozen & Refrigerated Foods Association (NFRA)

NFRA is a non-profit trade association representing all segments of the frozen and refrigerated foods industry. Headquartered in Harrisburg, PA, NFRA is the sponsor of March National Frozen Food Month, June Dairy Month, June/July Ice Cream & Novelties promotion and the Cool Food for Kids educational outreach program. NFRA provides consumer information such as food safety guidelines, meal preparation tips, recipes and sweepstakes opportunities at http://www.EasyHomeMeals.com. Further information available at http://www.NFRAweb.org.

clear awards plates sitting on black table

NFRA Announces June Dairy Month and Ice Cream & Novelties Golden Penguin Winners

October 1, 2020 | HARRISBURG, Pa. – The National Frozen & Refrigerated Foods Association (NFRA) has announced the winners of the Golden Penguin Awards for its 2020 June Dairy Month and Summer Favorites Ice Cream & Novelties promotions. While this was not a typical year, the industry’s promotional efforts helped raise awareness and increase sales for many categories and brands. For June Dairy Month, NFRA has awarded 18 Gold Awards and 31 Silver Awards. See the complete list of June Dairy Month winners. For Summer Favorites Ice Cream & Novelties, NFRA has awarded 11 Gold Awards and 7 Silver Awards. See the complete list of Ice Cream & Novelties winners. In addition, 4 companies will be revealed as Top Marketers during NFRA’s Virtual Convention.

The Golden Penguin Awards provide an opportunity for companies to be nationally recognized for excellence in merchandising and marketing frozen and refrigerated foods. A special video recognizing the Gold winners will be posted to the NFRA Virtual Convention platform, and the Top Marketer awards will be announced via video on Monday, October 19, 2020. Silver awards are typically presented at the local level at appropriate frozen and refrigerated food association meetings.

NFRA’s Golden Penguin Awards program features ten categories including: In-Store Display, In-Store Event, Community Involvement, Social Media Campaign, Private Brand Campaign and Overall Marketing Campaign with sub-categories for – Retailer, Wholesaler, Manufacturer, Sales Agent and Local Association. Plus, the Top Marketer Awards honor the best of the best – the highest scoring entry in each of the Overall Marketing Campaign sub-categories will be named the Top Marketer.

Retailers, wholesalers, manufacturers, sales agents and associations of any size (retail and military) could enter any category applicable to their business. Entries were judged on their own merit taking into consideration organization size and/or program budget.

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NFRA is a non-profit trade association representing all segments of the frozen and refrigerated foods industry.  Headquartered in Harrisburg, Pa., NFRA is the sponsor of March National Frozen Food Month, June Dairy Month, Summer Favorites Ice Cream & Novelties promotion, and October Cool Food for Kids educational outreach program.  NFRA holds the annual National Frozen & Refrigerated Foods Convention in October. 

clear awards plates sitting on black table

NFRA Announces March Frozen Food Month Golden Penguin Winners

July 15, 2020 | HARRISBURG, Pa. – The National Frozen & Refrigerated Foods Association (NFRA) has announced the winners of the Golden Penguin Awards for its 2020 March Frozen Food Month promotion. While many companies had to modify their March Frozen Food Month plans, NFRA recognized the outstanding efforts of the industry during an uncertain time to ensure consumers were able to stock up on freezer aisle essentials. In recognition of those efforts, NFRA has awarded 25 Gold Awards and 37 Silver Awards. See the complete list of winners.

The Golden Penguin Awards provide an opportunity for companies to be nationally recognized for excellence in merchandising and marketing frozen and refrigerated foods. The Gold winners will be recognized during the virtual NFRA Convention in October. In addition, the highest scoring entry in each of the Overall Marketing Campaign sub-categories will be revealed as Top Marketers. Silver awards are typically presented at the local level at appropriate frozen food association meetings.

NFRA’s Golden Penguin Awards program features ten categories that reflect today’s marketing practices, including: In-Store Display, In-Store Event, Community Involvement, Social Media Campaign, Private Brand Campaign and Overall Marketing Campaign with sub-categories for – Retailer, Wholesaler, Manufacturer, Sales Agent and Local Association. Plus, the Top Marketer Awards honor the best of the best – the highest scoring entry in each of the Overall Marketing Campaign sub-categories will be named the Top Marketer.

Retailers, wholesalers, manufacturers, sales agents and associations of any size (retail and military) could enter any category applicable to their business. Entries were judged on their own merit taking into consideration organization size and/or program budget. Companies can participate in the Golden Penguin competition for NFRA’s other promotions for June Dairy Month and Ice Cream & Novelties.

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NFRA is a non-profit trade association representing all segments of the frozen and refrigerated foods industry. Headquartered in Harrisburg, Pa., NFRA is the sponsor of March National Frozen Food Month, June Dairy Month, June/July Ice Cream & Novelties promotion, and October Cool Food for Kids educational outreach program. NFRA holds the annual National Frozen & Refrigerated Foods Convention in October. 

Beat the Extreme Heat with a Delicious Cool Treat

NFRA Celebrates National Ice Cream Month with Cool Facts About Summer Favorites – and enter to win ice cream for a year!

 July 9, 2020 | HARRISBURG, Pa. /PRNewswire/ — Americans really love ice cream. On average they enjoy a whopping 48 pints of ice cream per person, per year. Ninety-eight percent of all U.S. households purchase ice cream. About 1.4 billion gallons of ice cream and related frozen desserts were produced in the U.S. in 2017 (most recent data). Ice cream is an $11 billion industry that supports 26,000 direct jobs and generates $1.6 billion in direct wages.*

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