Rumachik Appointed President and CEO of the National Frozen & Refrigerated Foods Association

HARRISBURG, Pa. — The National Frozen & Refrigerated Foods Association (NFRA) has announced the appointment of Jeff Rumachik as president and CEO of the organization effective January 1, 2021. Rumachik will take over the position following the retirement of H.V. “Skip” Shaw, Jr. after 36 years of service to the association.

Rumachik joined the organization in 2009 as senior vice president. He was promoted to executive vice president and COO in 2012 working closely with Shaw in all aspects of leading the association and executing its mission to promote the sales and consumption of frozen and refrigerated foods.

Rumachik’s background includes over 45 years of experience in the food industry. He was formerly Vice President, Wholesaler and Member Services for the Food Marketing Institute (FMI) in Chicago. At FMI, he was responsible for providing the overall strategic direction for the wholesaler member segment and managing the staff and resources of the member services function.

Rumachik’s career path has taken him through all levels of store management in both medium and high-volume retail food stores. He has also worked in supervisory and advisory roles with wholesalers, independently owned supermarkets and chain stores of various formats. Prior to joining FMI, in 1991, Rumachik was Instructor of Supermarket Management Training with SUPERVALU.

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About National Frozen & Refrigerated Foods Association (NFRA)

NFRA is a non-profit trade association representing all segments of the frozen and refrigerated foods industry. Headquartered in Harrisburg, PA, NFRA is the sponsor of March National Frozen Food Month, June Dairy Month, June/July Ice Cream & Novelties promotion and the Cool Food for Kids educational outreach program. NFRA provides consumer information such as food safety guidelines, meal preparation tips, recipes and sweepstakes opportunities at http://www.EasyHomeMeals.com. Further information available at http://www.NFRAweb.org.

Getting Creative with Super-easy, COVID-friendly Holiday Entertaining Ideas

Let the Freezer and Dairy Aisles Help You Celebrate Small…But in Style!

HARRISBURG, Pa.Dec. 10, 2020 /PRNewswire/ — The holidays may look quite different this year– thanks to COVID-19. That doesn’t mean we can’t continue holiday traditions and celebrate the season with close family members and great food.

The National Frozen & Refrigerated Foods Association (NFRA) has some terrific ideas for attending or hosting small holiday gatherings. The key – let’s all do it safely with these entertaining tips and food serving ideas.

View complete release on PR Newswire

NFRA Chairman Joe D'Alberto

NFRA Elected New 2021 Officers and Directors

HARRISBURG, Pa. – The National Frozen & Refrigerated Foods Association (NFRA) elected its Association Officers and Members of the Board of Directors for 2020-2021 at its Annual Board of Directors meeting held virtually on October 16, 2020.

Joe D’Alberto, Director Dairy/Frozen, Harris Teeter Team, Acosta Sales & Marketing,has been elected to serve a second term as Chairman of the Board. D’Alberto has served on the Board of Directors since 2006. He served as Convention Chairman from 2012-2017, as Secretary from 2017-2018 and Chairman-Elect from 2018-2019. D’Alberto is also a member of the Honorable Order of Golden Penguins and Distinguished Order of Zerocrats.

Other officers announced at the meeting were: Kevin Schwab, The Pictsweet Company,Chairman-Elect; John Arnold, Sargento Foods, Secretary; Mark Tarzwell, Ateeco, Inc./Mrs. T’s Pierogies, Treasurer; Steve Mayle, General Mills, Vice Chairman – Frozen and Bob Knodle, H.P. Hood, Vice Chairman – Refrigerated.

Newly elected to the Board of Directors were: Bob Brown, Jewel Osco; Angie Christos, Tyson Foods; Susan Durfee, Tops Markets; Chris Groll, Florida’s Natural Growers; Brian Haley, Burris Logistics; Tom Robaczewski, Bays Bakery; Kellie Shetlar, ConAgra Brands; Greg Somerville, Land O’Lakes Foods.

Re-elected to the Board of Directors were: Tom DeTrempe, PepsiCo Beverages & Foods; Tom Finn, Rosina Food Products; Cathy Magistrelli, Wakefern Food Corp.; Ron Slominski, Schwan’s Consumer Brands.

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About National Frozen & Refrigerated Foods Association (NFRA)

NFRA is a non-profit trade association representing all segments of the frozen and refrigerated foods industry. Headquartered in Harrisburg, PA, NFRA is the sponsor of March National Frozen Food Month, June Dairy Month, June/July Ice Cream & Novelties promotion and the Cool Food for Kids educational outreach program. NFRA provides consumer information such as food safety guidelines, meal preparation tips, recipes and sweepstakes opportunities at http://www.EasyHomeMeals.com. Further information available at http://www.NFRAweb.org.

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NFRA Announces June Dairy Month and Ice Cream & Novelties Golden Penguin Winners

HARRISBURG, Pa. – The National Frozen & Refrigerated Foods Association (NFRA) has announced the winners of the Golden Penguin Awards for its 2020 June Dairy Month and Summer Favorites Ice Cream & Novelties promotions. While this was not a typical year, the industry’s promotional efforts helped raise awareness and increase sales for many categories and brands. For June Dairy Month, NFRA has awarded 18 Gold Awards and 31 Silver Awards. See the complete list of June Dairy Month winners. For Summer Favorites Ice Cream & Novelties, NFRA has awarded 11 Gold Awards and 7 Silver Awards. See the complete list of Ice Cream & Novelties winners. In addition, 4 companies will be revealed as Top Marketers during NFRA’s Virtual Convention.

The Golden Penguin Awards provide an opportunity for companies to be nationally recognized for excellence in merchandising and marketing frozen and refrigerated foods. A special video recognizing the Gold winners will be posted to the NFRA Virtual Convention platform, and the Top Marketer awards will be announced via video on Monday, October 19, 2020. Silver awards are typically presented at the local level at appropriate frozen and refrigerated food association meetings.

NFRA’s Golden Penguin Awards program features ten categories including: In-Store Display, In-Store Event, Community Involvement, Social Media Campaign, Private Brand Campaign and Overall Marketing Campaign with sub-categories for – Retailer, Wholesaler, Manufacturer, Sales Agent and Local Association. Plus, the Top Marketer Awards honor the best of the best – the highest scoring entry in each of the Overall Marketing Campaign sub-categories will be named the Top Marketer.

Retailers, wholesalers, manufacturers, sales agents and associations of any size (retail and military) could enter any category applicable to their business. Entries were judged on their own merit taking into consideration organization size and/or program budget.

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NFRA is a non-profit trade association representing all segments of the frozen and refrigerated foods industry.  Headquartered in Harrisburg, Pa., NFRA is the sponsor of March National Frozen Food Month, June Dairy Month, Summer Favorites Ice Cream & Novelties promotion, and October Cool Food for Kids educational outreach program.  NFRA holds the annual National Frozen & Refrigerated Foods Convention in October. 

clear awards plates sitting on black table

NFRA Announces March Frozen Food Month Golden Penguin Winners

HARRISBURG, Pa. – The National Frozen & Refrigerated Foods Association (NFRA) has announced the winners of the Golden Penguin Awards for its 2020 March Frozen Food Month promotion. While many companies had to modify their March Frozen Food Month plans, NFRA recognized the outstanding efforts of the industry during an uncertain time to ensure consumers were able to stock up on freezer aisle essentials. In recognition of those efforts, NFRA has awarded 25 Gold Awards and 37 Silver Awards. See the complete list of winners.

The Golden Penguin Awards provide an opportunity for companies to be nationally recognized for excellence in merchandising and marketing frozen and refrigerated foods. The Gold winners will be recognized during the virtual NFRA Convention in October. In addition, the highest scoring entry in each of the Overall Marketing Campaign sub-categories will be revealed as Top Marketers. Silver awards are typically presented at the local level at appropriate frozen food association meetings.

NFRA’s Golden Penguin Awards program features ten categories that reflect today’s marketing practices, including: In-Store Display, In-Store Event, Community Involvement, Social Media Campaign, Private Brand Campaign and Overall Marketing Campaign with sub-categories for – Retailer, Wholesaler, Manufacturer, Sales Agent and Local Association. Plus, the Top Marketer Awards honor the best of the best – the highest scoring entry in each of the Overall Marketing Campaign sub-categories will be named the Top Marketer.

Retailers, wholesalers, manufacturers, sales agents and associations of any size (retail and military) could enter any category applicable to their business. Entries were judged on their own merit taking into consideration organization size and/or program budget. Companies can participate in the Golden Penguin competition for NFRA’s other promotions for June Dairy Month and Ice Cream & Novelties.

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NFRA is a non-profit trade association representing all segments of the frozen and refrigerated foods industry. Headquartered in Harrisburg, Pa., NFRA is the sponsor of March National Frozen Food Month, June Dairy Month, June/July Ice Cream & Novelties promotion, and October Cool Food for Kids educational outreach program. NFRA holds the annual National Frozen & Refrigerated Foods Convention in October. 

Beat the Extreme Heat with a Delicious Cool Treat

NFRA Celebrates National Ice Cream Month with Cool Facts About Summer Favorites – and enter to win ice cream for a year!

HARRISBURG, Pa., July 9, 2020 /PRNewswire/ — Americans really love ice cream. On average they enjoy a whopping 48 pints of ice cream per person, per year. Ninety-eight percent of all U.S. households purchase ice cream. About 1.4 billion gallons of ice cream and related frozen desserts were produced in the U.S. in 2017 (most recent data). Ice cream is an $11 billion industry that supports 26,000 direct jobs and generates $1.6 billion in direct wages.*

View more on PRNewswire.com

Step Up Your Culinary Game with 3 Easy Recipes!

It’s June Dairy Month – Find Inspiration in Your Local Dairy Aisle

HARRISBURG, Pa., June 17, 2020 – Americans are spending extra time in the kitchen as of late – about 60% say they are cooking more since the coronavirus pandemic began*.

While the culinary pressure is on to create tasty, healthy meals and snacks, Chef and Cookbook Author Jamie Gwen and The National Frozen & Refrigerated Foods Association (NFRA) share how to easily step up your game in the kitchen. Check out three deliciously different recipes with three ingredients or less, as well as tips, ideas and what’s new in “coolest” aisle of your local supermarket.

View the entire multimedia news release and multimedia assets on PRNewswire.com

NFRA Convention Logo

National Frozen & Refrigerated Foods Convention Transitions to a Virtual Format

HARRISBURG, Pa. – In light of the ongoing uncertainty surrounding the COVID-19 pandemic, the National Frozen & Refrigerated Foods Association (NFRA) has announced it will transition the 2020 NFRA Convention to a virtual format over the same dates, October 19-20, 2020. This premier event for the frozen and refrigerated foods industry, will continue to be a platform for industry executives to discover new products, connect with business partners and grow their business.

“With more flexibility, lower registration fees and no travel expenses, we hope to maximize participation with a new virtual format while providing the same excellence in programming, the latest information on what is happening in our industry and new opportunities for conducting business and networking,” stated NFRA President and CEO Skip Shaw.

Registration and hotel fees for the in-person event are being refunded. NFRA is finalizing details on the new agenda and online delivery platform. More information and registration for the virtual event will be available in the coming weeks. 

“While the current environment has forced us to modify our delivery, we look forward to providing an NFRA Convention experience that meets the needs of the industry and that no one will want to miss,” says Shaw.

Those interested in attending can check the convention website at NFRAConvention.org, for the most current information.

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NFRA is a non-profit trade association representing all segments of the frozen and refrigerated foods industry. Headquartered in Harrisburg, Pa., NFRA is the sponsor of March National Frozen Food Month, June Dairy Month and June/July Ice Cream & Novelties promotion, as well as educational outreach programs. NFRA provides consumer information such as food safety guidelines, meal preparation tips, recipes and sweepstakes opportunities at http://www.EasyHomeMeals.com. Further information available at http://www.NFRAweb.org.

Find Today’s Hottest Food Trends in the Frozen Food Aisle!

It’s March Frozen Food Month – a Great Time to Check Out New and Innovative Cuisines in the Cool Aisles of your Grocery Store

HARRISBURG, Pa., March 5, 2020 – If you enjoy breakfast foods at any time of the day, or you prefer snacking and small plates over traditional meals, or you embrace a more plant-based diet – then you are in good company with many Americans and their lifestyle and dietary preferences.

View the entire multimedia news release and multimedia assets on PRNewswire.com

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NFRA State of Industry Report Shows Impressive Category Power

HARRISBURG, Pa. – The National Frozen & Refrigerated Foods Association (NFRA) recently released its State of the Industry Report providing broad-based insights that show how the frozen and refrigerated foods categories attract shoppers, drive shopping trips, build shopping basket dollars and deliver sales.

Today’s frozen and dairy departments are clearly connecting with shoppers showing combined sales of $125 billion in the 52 weeks ending June 29, 2019. Nearly every U.S. household buys from the frozen and dairy departments annually, and the diverse appeal of these products crosses generational, multicultural and socio-economic demographics.

With an average buying frequency of 70 trips per year, shoppers are coming to the store more than once a week to make a purchase from the frozen and dairy aisles. The average frozen and dairy department shopper spends $13.44 per trip – making these departments important for increasing the dollar sales of each shopping basket. 

“Both the frozen and dairy departments have strong, broad appeal among consumers with the potential to drive short- and long-term growth for retailers. In 2019, dollar and unit sales increased in both departments attesting to consumers’ renewed excitement about the innovative products they can find there,” says NFRA President and CEO Skip Shaw.

The frozen department showed two years of back-to-back growth with sales of $54.6 billion delivering $918 million in growth. The top-five selling frozen department categories were ice cream ($6.7B), pizza ($4.8B), seafood ($4.8B), novelties ($4.6B) and complete meals ($4.5B). Pizza, seafood, novelties, vegetables and prepared potatoes all showed solid growth with an increased percentage of dollar sales ranging from 3.7 to 5.1 percent versus the prior 52-weeks.

The frozen department drives 31 trips per buying household annually and adds $10.90 to shopping baskets per trip. Ice cream and vegetables are the categories with the highest household penetration, showing up in more than 80% of homes. With half of U.S. households having access to more than one freezer, there is opportunity to take advantage of this extra capacity.

“Frozen foods have seen strong growth over the last few years as innovative products now align with consumers’ demands for organic, plant-based, gluten-free and so much more,” states Shaw. “NFRA’s consumer PR efforts have been successfully working to tell this positive story about today’s frozen foods. It’s real food, just frozen.”

The dairy department is the second largest edible department in the supermarket (excluding alcoholic beverages) with sales of $71 billion and delivering $550 million in year-over-year growth. Sixty-eight percent of all dairy department sales are concentrated in the top-five selling categories – cheese ($16.3B), milk products ($13.3B), beverages ($8.6B), yogurt ($7.2B) and eggs ($5.8B). The three top-selling categories showing meaningful long- and short-term growth are cream & creamers, meal combos and prepared foods.

More than 90% of households purchase cheese, eggs, milk products, and butter & margarine. The dairy aisle drives 47 trips per buying household annually with milk products and cheese topping the shopping list. Female head of households aged 35 to 44 years old drive 21% greatersales than other U.S. households.

“Today’s modern dairy aisle has evolved to meet consumers’ changing needs,” says Shaw. “It’s a destination for products that fit every lifestyle including dairy staples, plant-based alternatives and new innovative foods and beverages to satisfy every taste and dietary need. It’s dairy and so much more.”

Conducted by Nielsen and compiled by Todd Hale, LLC, the NFRA 2019 State of the Industry Report identifies key opportunities to drive sustained growth and ensure the frozen and refrigerated food categories receive the proper level of shelf space and merchandising support they deserve.

NFRA’s complete 400+ page 2019 State of the Industry Report is free to NFRA members as a benefit of membership. The NFRA 2019 State of the Industry Executive Summary is available to the public.

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NFRA is a non-profit trade association representing all segments of the frozen and refrigerated foods industry. Headquartered in Harrisburg, Pa., NFRA is the sponsor of March National Frozen Food Month, June Dairy Month, June/July Ice Cream & Novelties promotion, and October Cool Food for Kids educational outreach program. NFRA holds the annual National Frozen & Refrigerated Foods Convention in October which is focused on one-on-one business meetings with trading partners. NFRA provides consumer information such as food safety guidelines, meal preparation tips, recipes and sweepstakes opportunities at http://www.EasyHomeMeals.com. Further information available at http://www.NFRAweb.org.