A Message from NFRA on COVID-19

Members and Friends,
We’re living and working in unprecedented times. During my 35 years as part of this association, I can’t recall a more challenging or disorienting stretch of days. New information and guidelines about the COVID-19 virus are seemingly being released every minute.

Given the ever-changing nature of affairs, I wanted to send a quick update from our association office. 

First of all, I wanted to extend a huge thank you to each and every person reading this. In keeping customers and shelves well-stocked, our entire industry is playing a valuable role in helping millions of Americans prepare to stay at home for an extended period of time. Your efforts are critical to helping families be as ready as possible in a time of uncertainty.

With this focus on families, our March Frozen Food Month, June Dairy Month and Summer Favorites Ice Cream and Novelties promotions will continue as planned. We’ll also be adjusting and ramping up our social and digital content for Easy Home Meals as we have the unique opportunity to speak and engage with our large consumer audiences. The American way of life has been turned on its head for the foreseeable short-term future, and as an organization, we want to help families settle into these new routines as easily as possible. We will be sure to share with you our modified social media strategy and resources in the weeks ahead. 

Like many of you, our NFRA staff is working remotely. We canceled our Executive Conference in accordance with the new federal guidelines, but we remain connected and committed to providing our full breadth of services, and we will continue to monitor the situation for future meetings and events.

But most of all, I hope you, your organizations, and your families remain healthy and positive as we all adjust to this new normal. If any of us here at NFRA can be of any assistance, don’t hesitate to reach out. We’re here to help in any way we can.

Sincerely, 

H.V. ”Skip” Shaw, Jr.
President/CEO
NFRA

View COVID-19 resources here.

side shot of stage and speaker at NFRA convention

Welcome to the NFRA Convention

The 2018 NFRA Convention in San Diego, California is underway! Registration opens today, Saturday, October 20 and ends Tuesday, October 23. The Taste of Excellence opening reception is Sunday, October 21 with over 50 frozen and refrigerated manufacturer products. Two outstanding speakers take over the Monday and Tuesday breakfasts. Don’t miss these events and more at this year’s convention! View full agenda and additional details here.

BBQ Chicken Tart Image

Do You Know What’s for Dinner?

HARRISBURG, Pa.Aug. 29, 2018 /PRNewswire/ — While back-to-school time means it’s back to busy schedules and new routines for kids and parents alike, the “What’s for Dinner?” question remains a constant. More than ever, a meal-planning strategy for this time of the year is important and necessary to ensure the family can enjoy some quality mealtime together.

The National Frozen & Refrigerated Foods Association (NFRA) has some cool solutions to get dinner on the table and recommends stocking your freezer and refrigerator with tasty options from the cool aisles of your local grocery store.  The frozen and dairy aisles offer an abundance of options for stress-free home-cooked meals. And check out NFRA’s Easy Home Meals Website and Blog (http://www.easyhomemeals.com/easy-recipes-for-weeknight-meal/) for terrific family dinner recipes, allowing you to spend less time preparing and more time enjoying meals together.

Read more on PRNewswire.com