Author: Natalie Limm

EasyHomeMeals.com Gets an Upgrade

HARRISBURG, Pa., Nov. 16, 2022 /PRNewswire/ — The easiest recipe site just got easier. EasyHomeMeals.com, the consumer-facing website sponsored by the National Frozen & Refrigerated Foods Association (NFRA), recently got an upgrade. The long list of improvements includes a refreshed design, new search features and numerous upgrades that simplify the user experience.

“We wanted the site experience to match the simplicity of our recipes,” said Julie Henderson, VP of Communications for NFRA. “This update, and the new features we added, will make the site even easier for visitors to use.”

The redesigned EasyHomeMeals.com website makes finding simple recipes even easier.Tweet this

Videos and TikTok reels are embedded into many recipes so even novice cooks can get step-by-step instructions. NFRA’s roster of social media influencers regularly create new content and recipes so there’s always something fresh to try.

The extensive recipe database includes many recipes provided by NFRA members who represent some of the top brands found in the frozen and dairy aisles. So, visitors know they’re seeing recipes that are made with trusted products and are test-kitchen approved.

The improved recipe search is tailored to the way users look for recipes, with filters such as: meal type, ingredients, dietary preference, cook times, serving size and more. There’s even a way to search by holiday and occasion, taking the hassle out of deciding what to serve during stressful events.

And if the early numbers are any indication, visitors love it! The site gained over one million pageviews after the relaunch, with no slowdown in sight.

With the holidays approaching, it’s the perfect time to visit the new EasyHomeMeals.com and enter to win a grocery store gift card in the Holiday Helpers Gift Card Giveaway, which runs until December 19.

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The Freezer and Dairy Aisles Can Make Your Celebration Less Stressful and More Tasty

HARRISBURG, Pa. December 17, 2021 — Jingle bells are ringing, presents are being wrapped with care and merry menus are being planned. The most wonderful time of the year is here. Even though the holidays are returning to normal-ish, the normal levels of stress don’t have to come back with them.

This year, the National Frozen & Refrigerated Foods Association (NFRA) is ready with cool and creative recipes and tips to keep the worries low and the festive spirit high. The freezer and dairy aisles are full of secret weapons that can save you time and stress in the kitchen.

TIPS TO STRESS LESS

• Stock Up: With a fully stocked fridge and freezer, you’ll have plenty of breakfast items and snacks on-hand and ready for hungry family and friends. Fill up with frozen fruit, waffles, eggs, cheeses, yogurts, pizza, wings and more.
• Embrace Shortcuts: Ease your holiday cooking stress with tasty vegetables and side dishes from the frozen and dairy aisles of the store. All the peeling and chopping is done, saving you time. Waste less by using only what you need and putting the rest back in the freezer for the next time.
• Cheat a Little: You don’t have to make everything from scratch. Frozen appetizers and desserts are heat-and-eat crowd-pleasers. Dress them up with fresh herbs, a holiday-inspired sauce, a drizzle of chocolate or dollop of whipped cream for a homemade look.
• Get Inspired: Visit EasyHomeMeals.com or follow Easy Home Meals on Instagram for more creative, inspiring holiday meal, appetizer and dessert ideas.

See the complete multimedia news release with recipes, videos and more on Multivu.com

The National Frozen & Refrigerated Foods Association Is Showcasing Quick and Easy Recipes for Family Mealtime

HARRISBURG, Pa., Sept. 24, 2021 /PRNewswire/ — The struggle is real. As kids and parents trade their carefree summer ways for time-crunched school routines, the dinner dilemma gets even more challenging. With practices, clubs, and meetings, evenings get packed with activities; and dinner becomes an afterthought.

That’s why the National Frozen & Refrigerated Foods Association (NFRA) has launched the #CoolFoodForKids campaign on its Easy Home Meals social channels. This Fall, social posts featuring the hashtag #CoolFoodForKids help ease the dinner dilemma with recipes, tips, and more. Creative content shows parents how easy it can be to quickly get a nutritious meal ready, thanks to items from the frozen food and dairy aisles.

“The question of ‘What’s for dinner?’ is a nightly headache for a lot of families,” said Julie Henderson, VP of Communications for NFRA. “Our members offer so many easy and convenient meals for busy families. We want to show parents they can still create a wholesome meal when schedules are busy.”

September is National Family Meals Month™ encouraging families to commit to sharing one more meal at home per week. NFRA offers parents cool solutions for making at-home meals a reality through its Easy Home Meals website and social accounts. EasyHomeMeals.com showcases a delicious mix of quick and easy meals and snacks, as well as how-to videos and other tips to ease the nightly dinner dilemma.

Find recipes and read more on PRNewswire.com

Hot Trends and Cool Innovation Take Center Stage for June Dairy Month

HARRISBURG, Pa., June 16, 2021 – Compared to its predecessor, today’s modern dairy aisle is barely recognizable. It’s gone from one small corner to half of the perimeter of the store. And the traditional staples, while still very popular, only make up a portion of what’s offered today.

That means the aisle is big…and only getting bigger. That evolution and growth is being celebrated during this June Dairy Month.

Ninety percent of families shop in the dairy aisle. And today, no matter how you’re choosing to or need to eat, the aisle has you covered. According to the National Frozen & Refrigerated Foods Association, the dairy aisle has adapted to new lifestyle changes, food trends and important dietary needs over the years.

From plant-based to traditional foods, and snacks to meals, there are a huge assortment of nutritious, protein-packed products as well as many indulgent options to fit every eating occasion and diet.

View the complete multimedia news release on PRNewswire.com

Hot Trends and Cool Innovation Take Center Stage for Frozen Food Month

March 11, 2021 | HARRISBURG, Pa. – Breakfast on-the-go? You got it! Gluten-free meals with all the sides? Simple! Healthy snacks for you and the kids? You’re covered! Easy smaller meals? Check! Meatless Monday? BOOM! Dessert without the guilt? Easy as pie. Dinner with international flair? Done!

Is this some kind of dream world? Nope! All this and so much more can be found on a trip down the frozen food aisle.

No matter how you’re choosing to eat, frozen foods have you covered. According to the National Frozen & Refrigerated Foods Association (NFRA), manufacturers are innovating to align their products with today’s consumer dining habits and health trends.

View the complete multimedia news release on PR Newswire.

Let the Freezer and Dairy Aisles Help You Celebrate Small…But in Style!

December 10, 2020 | HARRISBURG, Pa. /PRNewswire/ — The holidays may look quite different this year– thanks to COVID-19. That doesn’t mean we can’t continue holiday traditions and celebrate the season with close family members and great food.

The National Frozen & Refrigerated Foods Association (NFRA) has some terrific ideas for attending or hosting small holiday gatherings. The key – let’s all do it safely with these entertaining tips and food serving ideas.

View complete release on PR Newswire

NFRA Celebrates National Ice Cream Month with Cool Facts About Summer Favorites – and enter to win ice cream for a year!

 July 9, 2020 | HARRISBURG, Pa. /PRNewswire/ — Americans really love ice cream. On average they enjoy a whopping 48 pints of ice cream per person, per year. Ninety-eight percent of all U.S. households purchase ice cream. About 1.4 billion gallons of ice cream and related frozen desserts were produced in the U.S. in 2017 (most recent data). Ice cream is an $11 billion industry that supports 26,000 direct jobs and generates $1.6 billion in direct wages.*

View more on PRNewswire.com

It’s June Dairy Month – Find Inspiration in Your Local Dairy Aisle

June 17, 2020 | HARRISBURG, Pa. — Americans are spending extra time in the kitchen as of late – about 60% say they are cooking more since the coronavirus pandemic began*.

While the culinary pressure is on to create tasty, healthy meals and snacks, Chef and Cookbook Author Jamie Gwen and The National Frozen & Refrigerated Foods Association (NFRA) share how to easily step up your game in the kitchen. Check out three deliciously different recipes with three ingredients or less, as well as tips, ideas and what’s new in “coolest” aisle of your local supermarket.

View the entire multimedia news release and multimedia assets on PRNewswire.com

June 1, 2020 | HARRISBURG, Pa. – In light of the ongoing uncertainty surrounding the COVID-19 pandemic, the National Frozen & Refrigerated Foods Association (NFRA) has announced it will transition the 2020 NFRA Convention to a virtual format over the same dates, October 19-20, 2020. This premier event for the frozen and refrigerated foods industry, will continue to be a platform for industry executives to discover new products, connect with business partners and grow their business.

“With more flexibility, lower registration fees and no travel expenses, we hope to maximize participation with a new virtual format while providing the same excellence in programming, the latest information on what is happening in our industry and new opportunities for conducting business and networking,” stated NFRA President and CEO Skip Shaw.

Registration and hotel fees for the in-person event are being refunded. NFRA is finalizing details on the new agenda and online delivery platform. More information and registration for the virtual event will be available in the coming weeks. 

“While the current environment has forced us to modify our delivery, we look forward to providing an NFRA Convention experience that meets the needs of the industry and that no one will want to miss,” says Shaw.

Those interested in attending can check the convention website at NFRAConvention.org, for the most current information.

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NFRA is a non-profit trade association representing all segments of the frozen and refrigerated foods industry. Headquartered in Harrisburg, Pa., NFRA is the sponsor of March National Frozen Food Month, June Dairy Month and June/July Ice Cream & Novelties promotion, as well as educational outreach programs. NFRA provides consumer information such as food safety guidelines, meal preparation tips, recipes and sweepstakes opportunities at http://www.EasyHomeMeals.com. Further information available at https://nfraweb.org.