Author: Natalie Limm

HARRISBURG, Pa., Jan. 31, 2023 /PRNewswire/ — 2023 marks the National Frozen & Refrigerated Foods Association (NFRA)’s 40^th annual celebration of March Frozen Food Month! Murray Lender, founder of Lender’s Bagels, was instrumental in developing the first promotion in 1984 as an initiative to increase frozen food sales. The promotion is now nationally recognized and continues to promote the benefits and importance of engaging shoppers and encouraging the purchase of frozen foods.

NFRA has sponsored March Frozen Food Month since its inception and continues to promote the frozen food aisles to consumers by sharing resources with its members throughout the month, including recipes, point-of-sale materials, social content, helpful tips and more. NFRA also administers the Golden Penguin Awards Competition, which honors the best marketing and merchandising in the industry during promotional periods. This national competition is open to organizations of all sizes, including retailers, wholesalers, manufacturers, sales agents, and associations  promoting March Frozen Food Month.

The Golden Penguin Awards provide an exceptional opportunity for companies from any segment of the industry to be nationally recognized for excellence in merchandising and marketing frozen foods. With 2023 marking the 40^th year celebration of March Frozen Food Month, this is the perfect time to join the excitement and share how your organization promotes frozen foods to consumers.

The awards program features categories that reflect today’s marketing practices, including In-Store Display, In-Store Event, Community Involvement, Social Media Campaign, Retail Dietitian Wellness Programs, Private Brand Campaign and Overall Marketing Campaign with subcategories for: Retailer, Wholesaler, Manufacturer, Sales Agent, and Local Association.

Judged by a panel of distinguished marketing professionals and based on final entry scores, winners receive a Gold or Silver award and will be honored for their outstanding work at the NFRA Convention, taking place October 6-10 in San Diego. A segment of the highest scoring winners will be named Top Marketers, which is unveiled during the Awards Luncheon at the NFRA Convention.

This awards competition is an exciting opportunity for companies of any size to be awarded for their hard work in promoting March Frozen Food Month, whether in-store, in the community, or through various social/digital marketing and other merchandising programs. Entrants can submit their supporting documentation online starting in March and can enter any category applicable to their business by May 5, 2023. Companies can also participate in the competition for NFRA’s other annual promotions including June Dairy Month and Summer Favorites Ice Cream & Novelties. For complete awards competition details, please visit www.NFRAweb.org.

About National Frozen & Refrigerated Foods Association (NFRA)
NFRA (www.NFRAweb.org) is a non-profit trade association representing all segments of the frozen and refrigerated foods industry. NFRA sponsors national promotions March Frozen Food Month, June Dairy Month, and Summer Favorites Ice Cream & Novelties; and provides consumer information such as food safety guidelines, meal preparation tips, recipes, and sweepstakes opportunities through its www.EasyHomeMeals.com consumer website and social media properties.

View release on PRNewswire.com

ReConnect with the innovation, convenience and variety the aisles offer

HARRISBURG, Pa., Dec. 22, 2022 /PRNewswire/ — New Years is the time you get back to good habits. Exercising. Getting organized. Eating better. All the resolutions to ReDiscover a better you. This year, it’s time to get back to the dairy and frozen food aisles at your local grocer as well!

The National Frozen and Refrigerated Association (NFRA) is inviting you to do just that. They’re launching a new promotion all January long focused on ReIntroducing you to the things you love, and some new things you might have missed, in the dairy and frozen sections.

“With resolutions top of mind, we wanted to invite shoppers to reconnect with all the ways the dairy and frozen aisles can support their goals,” said Julie Henderson, VP of Communications for NFRA. “The aisles offer more than ever before, so it’s the perfect time to come back and rediscover old staples and new favorites.”

It’s going to be a big celebration of what the aisles have to offer, and a welcome invitation back to see what you’ve been missing.

If you haven’t visited lately, the dairy and frozen aisles have grown significantly in the past few years. Seriously – they’ve added A LOT of new things to be excited about. Like delicious, innovative products!

The shelves are now full of diverse cuisines, exciting beverages…even innovative desserts. The number of inventive products keep growing, with more added all the time. And dairy isn’t just dairy anymore. Dairy-free options have exploded…and crossed over to the frozen section as well.

There’s also variety like never before. Cuisines like Asian, Italian, Irish, Greek and more fill the aisles from top to bottom. Plus, you can find just about anything for any diet: vegan, gluten-free, organic – the list goes on and on. There is something delicious in the aisles for every taste and dietary preference.

Plus, foods from the dairy and frozen aisles offer the utmost in convenience. The staples you know and love are still readily available to always have on hand. Heat-and-eat and grab-and-go products have multiplied as well, bringing simplicity to even more delicious foods.

If you’re craving new ideas and recipes for your favorite products, Easy Home Meals has you covered. They’ll be sharing fun, innovative content on how to creatively use the products you find, and ways to get the most out of your visits to the aisles.

Plus, you’ll have chances to win a supermarket gift card all month long in the ReDiscover Dairy & Frozen Gift Card Giveaway, beginning January 2, 2023, by participating in the promotion.

There’s so much to ReDiscover in the dairy and frozen aisles. Don’t miss out – visit your local grocer and see what the buzz is about!

###

EasyHomeMeals.com Gets an Upgrade

HARRISBURG, Pa., Nov. 16, 2022 /PRNewswire/ — The easiest recipe site just got easier. EasyHomeMeals.com, the consumer-facing website sponsored by the National Frozen & Refrigerated Foods Association (NFRA), recently got an upgrade. The long list of improvements includes a refreshed design, new search features and numerous upgrades that simplify the user experience.

“We wanted the site experience to match the simplicity of our recipes,” said Julie Henderson, VP of Communications for NFRA. “This update, and the new features we added, will make the site even easier for visitors to use.”

The redesigned EasyHomeMeals.com website makes finding simple recipes even easier.Tweet this

Videos and TikTok reels are embedded into many recipes so even novice cooks can get step-by-step instructions. NFRA’s roster of social media influencers regularly create new content and recipes so there’s always something fresh to try.

The extensive recipe database includes many recipes provided by NFRA members who represent some of the top brands found in the frozen and dairy aisles. So, visitors know they’re seeing recipes that are made with trusted products and are test-kitchen approved.

The improved recipe search is tailored to the way users look for recipes, with filters such as: meal type, ingredients, dietary preference, cook times, serving size and more. There’s even a way to search by holiday and occasion, taking the hassle out of deciding what to serve during stressful events.

And if the early numbers are any indication, visitors love it! The site gained over one million pageviews after the relaunch, with no slowdown in sight.

With the holidays approaching, it’s the perfect time to visit the new EasyHomeMeals.com and enter to win a grocery store gift card in the Holiday Helpers Gift Card Giveaway, which runs until December 19.

###

The Freezer and Dairy Aisles Can Make Your Celebration Less Stressful and More Tasty

HARRISBURG, Pa. December 17, 2021 — Jingle bells are ringing, presents are being wrapped with care and merry menus are being planned. The most wonderful time of the year is here. Even though the holidays are returning to normal-ish, the normal levels of stress don’t have to come back with them.

This year, the National Frozen & Refrigerated Foods Association (NFRA) is ready with cool and creative recipes and tips to keep the worries low and the festive spirit high. The freezer and dairy aisles are full of secret weapons that can save you time and stress in the kitchen.

TIPS TO STRESS LESS

• Stock Up: With a fully stocked fridge and freezer, you’ll have plenty of breakfast items and snacks on-hand and ready for hungry family and friends. Fill up with frozen fruit, waffles, eggs, cheeses, yogurts, pizza, wings and more.
• Embrace Shortcuts: Ease your holiday cooking stress with tasty vegetables and side dishes from the frozen and dairy aisles of the store. All the peeling and chopping is done, saving you time. Waste less by using only what you need and putting the rest back in the freezer for the next time.
• Cheat a Little: You don’t have to make everything from scratch. Frozen appetizers and desserts are heat-and-eat crowd-pleasers. Dress them up with fresh herbs, a holiday-inspired sauce, a drizzle of chocolate or dollop of whipped cream for a homemade look.
• Get Inspired: Visit EasyHomeMeals.com or follow Easy Home Meals on Instagram for more creative, inspiring holiday meal, appetizer and dessert ideas.

See the complete multimedia news release with recipes, videos and more on Multivu.com

The National Frozen & Refrigerated Foods Association Is Showcasing Quick and Easy Recipes for Family Mealtime

HARRISBURG, Pa., Sept. 24, 2021 /PRNewswire/ — The struggle is real. As kids and parents trade their carefree summer ways for time-crunched school routines, the dinner dilemma gets even more challenging. With practices, clubs, and meetings, evenings get packed with activities; and dinner becomes an afterthought.

That’s why the National Frozen & Refrigerated Foods Association (NFRA) has launched the #CoolFoodForKids campaign on its Easy Home Meals social channels. This Fall, social posts featuring the hashtag #CoolFoodForKids help ease the dinner dilemma with recipes, tips, and more. Creative content shows parents how easy it can be to quickly get a nutritious meal ready, thanks to items from the frozen food and dairy aisles.

“The question of ‘What’s for dinner?’ is a nightly headache for a lot of families,” said Julie Henderson, VP of Communications for NFRA. “Our members offer so many easy and convenient meals for busy families. We want to show parents they can still create a wholesome meal when schedules are busy.”

September is National Family Meals Month™ encouraging families to commit to sharing one more meal at home per week. NFRA offers parents cool solutions for making at-home meals a reality through its Easy Home Meals website and social accounts. EasyHomeMeals.com showcases a delicious mix of quick and easy meals and snacks, as well as how-to videos and other tips to ease the nightly dinner dilemma.

Find recipes and read more on PRNewswire.com

Hot Trends and Cool Innovation Take Center Stage for June Dairy Month

HARRISBURG, Pa., June 16, 2021 – Compared to its predecessor, today’s modern dairy aisle is barely recognizable. It’s gone from one small corner to half of the perimeter of the store. And the traditional staples, while still very popular, only make up a portion of what’s offered today.

That means the aisle is big…and only getting bigger. That evolution and growth is being celebrated during this June Dairy Month.

Ninety percent of families shop in the dairy aisle. And today, no matter how you’re choosing to or need to eat, the aisle has you covered. According to the National Frozen & Refrigerated Foods Association, the dairy aisle has adapted to new lifestyle changes, food trends and important dietary needs over the years.

From plant-based to traditional foods, and snacks to meals, there are a huge assortment of nutritious, protein-packed products as well as many indulgent options to fit every eating occasion and diet.

View the complete multimedia news release on PRNewswire.com

Hot Trends and Cool Innovation Take Center Stage for Frozen Food Month

March 11, 2021 | HARRISBURG, Pa. – Breakfast on-the-go? You got it! Gluten-free meals with all the sides? Simple! Healthy snacks for you and the kids? You’re covered! Easy smaller meals? Check! Meatless Monday? BOOM! Dessert without the guilt? Easy as pie. Dinner with international flair? Done!

Is this some kind of dream world? Nope! All this and so much more can be found on a trip down the frozen food aisle.

No matter how you’re choosing to eat, frozen foods have you covered. According to the National Frozen & Refrigerated Foods Association (NFRA), manufacturers are innovating to align their products with today’s consumer dining habits and health trends.

View the complete multimedia news release on PR Newswire.