NFRA Announces 2023 March Golden Penguin Winners
HARRISBURG, Pa. – The National Frozen & Refrigerated Foods Association (NFRA) has announced the winners of the Golden Penguin Awards competition for the success achieved during the 2023 March Frozen Food Month promotion. NFRA honored organizations for their outstanding efforts in promoting March Frozen Food Month by awarding 31 Gold Awards and 28 Silver Awards. See the complete list of winners.
The Golden Penguin Awards provide an opportunity for companies from any segment of the industry to be nationally recognized for excellence in merchandising and marketing frozen and refrigerated foods. The Gold winners will be honored during the NFRA Convention, October 7-10, 2023, in San Diego, CA. In addition, the highest scoring entry in each of the Overall Marketing Campaign subcategories will be revealed as Top Marketers during a special presentation the Awards Luncheon at the Convention.
NFRA’s Golden Penguin Awards program features eleven categories that reflect today’s marketing practices, including a brand new category for 2023: Retail Dietitian Wellness Program. Complete categories include: In-Store Display, In-Store Event, Community Involvement, Social Media Campaign, Private Brand Campaign and Overall Marketing Campaign with subcategories for: Retailer, Wholesaler, Manufacturer, Sales Agent and Local Association. Plus, the Top Marketer Awards honor the best of the best – only the highest scoring entry in each of the Overall Marketing Campaign subcategories will be named Top Marketers.
Retailers, wholesalers, manufacturers, sales agents and associations of any size could enter any category applicable to their business. Entries were judged on their own merit taking into consideration organization size and/or program budget. Companies can participate in the Golden Penguin Awards competition for NFRA’s other promotions including June Dairy Month and June/July Summer Favorites Ice Cream & Novelties by submitting entries online through August 11, 2023.
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NFRA is a non-profit trade association representing all segments of the frozen and refrigerated foods industry. Headquartered in Harrisburg, Pa., NFRA is the sponsor of March National Frozen Food Month, June Dairy Month, June/July Ice Cream & Novelties promotion, and October Cool Food for Kids educational outreach program. NFRA holds the annual National Frozen & Refrigerated Foods Convention in October.
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