NFRA and promotion sponsoring brands helped drive consumers to the frozen aisles with the 2018 national program for March Frozen Food Month. Brand activations across multiple platforms and diverse elements across the marketing mix create a successful model for consumer engagement and excitement around the frozen food aisles!
See NFRA’s national initiatives for March Frozen Food Month 2018, including partnerships that showcased sponsoring brands with customizable options on Coupons.com and with WestWood One, a $10,000 sweepstakes, four-week gift card giveaway, consumer communications with our Cool Food Panel of bloggers, Easy Home Meals social media channels plus so much more!
2018 marks the sixth year of NFRA and public relations agency Edelman’s PR campaigns to share frozen and refrigerated messaging with consumers. This year’s activations included infographics, videos, online media partnerships, social media outreach and NFRA’s ongoing partnership with the Mr. Food Test Kitchen. See 2018 activations and plan details!
Many valuable resources are available to NFRA members including assets to use on your own website and social media properties and engaging consumer sweepstakes to share!
March Frozen Food Month Toolkit Now Available!
NFRA offers a wide variety of March Frozen Food Month-themed Point-of-Sale materialsincluding specialty items, artwork and photography to be used in local promotions. Ordering your POS has been made more efficient with a new online ordering site! Browse through all the POS items, add your selections to your cart and check out and pay online in no time at all. View the catalog and place your order now!
The Golden Penguin Awards competition recognizes outstanding merchandising and marketing efforts in support of the March Frozen Food Month promotion. Each year, the winners are honored at the annual NFRA Convention, and the Top Marketer Awards (top entry in each category) are unveiled during the event. See additional details here andview the 2018 March Golden Penguin Award Winners!
March 1: National Peanut Butter Lover’s Day
March 11: Daylight Savings Time Begins
March 17: St. Patrick’s Day
March 19: National Poultry Day
March 20: First Day of Spring
March 20: National Ravioli Day
For More Information
To find out more on how you can become involved in the 2018 March Frozen Food Month promotion, contact NFRA at 717-657-8601 or Jeff at firstname.lastname@example.org