HARRISBURG, Pa. – The National Frozen & Refrigerated Foods Association (NFRA) has announced the winners of the Golden Penguin Awards competition for its 2023 June Dairy Month and Summer Favorites Ice Cream & Novelties promotions. NFRA promotions help the industry drive traffic in the frozen food and refrigerated dairy aisles and increase sales for many categories and brands. In recognition of those efforts, NFRA has awarded 22 Gold awards and 24 Silver awards for June Dairy Month and 17 Gold awards and 16 Silver awards for Summer Favorites Ice Cream & Novelties. See the complete list of winners.
The Golden Penguin Awards provide an opportunity for companies from any segment of the industry to be nationally recognized for excellence in merchandising and marketing frozen and refrigerated foods. The Gold winners will be recognized during the NFRA Convention, October 7-10, 2023, in San Diego, CA. In addition to honoring the Gold winners, the highest scoring entry in each of the Overall Marketing Campaign subcategories will be revealed as Top Marketers during the Tuesday, October 10 Golden Penguin Awards Luncheon at the Convention.
NFRA’s Golden Penguin Awards program features eleven categories that reflect today’s marketing practices, including: In-Store Display, In-Store Event, Community Involvement, Social Media Campaign, Private Brand Campaign, Retail Dietitian Wellness Program (new this year) and Overall Marketing Campaign with subcategories for: Retailer, Wholesaler, Manufacturer, Sales Agent and Local Association. Plus, the Top Marketer Awards honor the best of the best – only the highest scoring entry in each of the Overall Marketing Campaign subcategories will be named as Top Marketer.
Retailers, wholesalers, manufacturers, sales agents and associations of any size could enter any category applicable to their business. Entries were judged on their own merit taking into consideration organization size and/or program budget. Companies can also participate in the Golden Penguin competition for March Frozen Food Month.
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NFRA is a non-profit trade association representing all segments of the frozen and refrigerated foods industry. Headquartered in Harrisburg, Pa., NFRA is the sponsor of March National Frozen Food Month, June Dairy Month, June/July Ice Cream & Novelties promotion, and October Cool Food for Kids educational outreach program. NFRA holds the annual National Frozen & Refrigerated Foods Convention in October.