Category: News

Harris Teeter and SpartanNash to Keynote NFRA Executive Conference

Posted on | by Natalie Limm | Leave a Comment on Harris Teeter and SpartanNash to Keynote NFRA Executive Conference

A Professional Development Event with a Focus on Shopper and Industry Trends

HARRISBURG, Pa., Dec. 21, 2022 /PRNewswire/ — The National Frozen & Refrigerated Foods Association (NFRA) will hold its 31st annual Executive Conference on April 17-19, 2023, at the Tempe Mission Palms in Tempe, Ariz. Retailer keynote speakers include Tammy DeBoer, President of Harris Teeter and Tony Sarsam, CEO of SpartanNash.

This relaxed, three-day event brings frozen and refrigerated food industry professionals together to network and learn about the latest consumer insights on industry growth and trends. This educational opportunity is perfect for industry newcomers as well as industry veterans. NFRA encourages professionals of all levels to attend, as the informal atmosphere encourages group discussion and personal interaction.

The conference will open on Monday, April 17 with the optional Greater Penguin Golf Tournament at nearby Raven Phoenix Golf Club, followed by an evening welcome reception at the hotel.

Tuesday, April 18 will offer an impressive lineup of speakers, beginning with Retailer Keynote, DeBoer. Jason English, Goldman Sachs, will offer an update on the state of the U.S. consumer as it relates to income, inflation, and net savings/credit. David Portalatin, The NPD Group, will review the Future of Dinner report on consumers continuing to prepare and eat meals at home after the pandemic. Bryan Gildenberg, Confluencer Commerce, will dive into how retailers are winning over shoppers; and from Cornell University is Dr. Ana Krieger’s interactive presentation helping attendees learn basic approaches to improve both sleep health and daytime performance.

Sessions continue after lunch with retailer SpartanNash as well as Ian Jenkins, 4media, who will give a preview on research being conducted on behalf of NFRA. A reception will close the evening, where attendees can mingle and get to know fellow industry professionals.

On Wednesday, April 19 the conference will conclude with breakfast and a final informational session from Ben Metzger and Chris Johnson of Cleveland Research Group on transportation trends and key themes in refrigerated/frozen retail. Attendees can learn about NFRA’s PR and marketing initiatives and how to get involved by attending the Promotions Committee Meeting or the ReDiscover Dairy & Frozen session explaining this new joint promotion.

Registration is currently open on the conference website at NFRAExecutiveConference.org. Sponsorship and advertising opportunities are also available.

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Gift Yourself a Creative and Cool Holiday

Posted on | by Natalie Limm | Leave a Comment on Gift Yourself a Creative and Cool Holiday

See how simple and tasty celebrations start in the Freezer and Dairy Aisles

December 16, 2022 (Harrisburg, PA) – The countdown to the holidays is on. While kids are busy writing their wish lists, adults are crafting their holiday menus. And with a little planning and creativity, those meal plans won’t turn your holiday spirit into holiday stress.

The National Frozen & Refrigerated Foods Association (NFRA) wants to make this year your easiest and most delicious holiday season yet. With tasty recipes, time-saving tips and a host of cool, creative shortcuts from the Freezer and Dairy aisles, your holiday celebrations will be less stressful and more flavorful.

HOLIDAY STRESS-SAVERS

  • Be Prepared: Stock your fridge and freezer with snacks, treats and more. From frozen fruit to pizza rolls and cheeses to yogurt, there’s a variety of grab-and-go and heat-and-eat items that are perfect to have ready for hungry family and friends any time of the day.
  • Keep It Easy: Cut out the prep with pre-cut frozen veggies! The Freezer and Dairy aisles are full of ready-to-use foods to ease your cooking stress. Plus, you’ll waste less by using only what you need and putting the rest back in the freezer for the next time.
  • Skip From-Scratch: Using frozen appetizers and desserts saves time and the hassle of cooking and baking everything yourself. Add a splash of fresh herbs, a savory sauce, a drizzle of chocolate or more, and they’ll look (and taste) just like they’re homemade.
  • Find Inspo: Visit EasyHomeMeals.com or follow Easy Home Meals on Instagram for more creative, inspiring holiday meal, appetizer and dessert ideas.
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A Message from NFRA on COVID-19

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March 20, 2020 | Members and Friends,
We’re living and working in unprecedented times. During my 35 years as part of this association, I can’t recall a more challenging or disorienting stretch of days. New information and guidelines about the COVID-19 virus are seemingly being released every minute.

Given the ever-changing nature of affairs, I wanted to send a quick update from our association office. 

First of all, I wanted to extend a huge thank you to each and every person reading this. In keeping customers and shelves well-stocked, our entire industry is playing a valuable role in helping millions of Americans prepare to stay at home for an extended period of time. Your efforts are critical to helping families be as ready as possible in a time of uncertainty.

With this focus on families, our March Frozen Food Month, June Dairy Month and Summer Favorites Ice Cream and Novelties promotions will continue as planned. We’ll also be adjusting and ramping up our social and digital content for Easy Home Meals as we have the unique opportunity to speak and engage with our large consumer audiences. The American way of life has been turned on its head for the foreseeable short-term future, and as an organization, we want to help families settle into these new routines as easily as possible. We will be sure to share with you our modified social media strategy and resources in the weeks ahead. 

Like many of you, our NFRA staff is working remotely. We canceled our Executive Conference in accordance with the new federal guidelines, but we remain connected and committed to providing our full breadth of services, and we will continue to monitor the situation for future meetings and events.

But most of all, I hope you, your organizations, and your families remain healthy and positive as we all adjust to this new normal. If any of us here at NFRA can be of any assistance, don’t hesitate to reach out. We’re here to help in any way we can.

Sincerely, 

H.V. ”Skip” Shaw, Jr.
President/CEO
NFRA

View COVID-19 resources here.

side shot of stage and speaker at NFRA convention

Welcome to the NFRA Convention

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October 20, 2018 | The 2018 NFRA Convention in San Diego, California is underway! Registration opens today, Saturday, October 20 and ends Tuesday, October 23. The Taste of Excellence opening reception is Sunday, October 21 with over 50 frozen and refrigerated manufacturer products. Two outstanding speakers take over the Monday and Tuesday breakfasts. Don’t miss these events and more at this year’s convention! View full agenda and additional details here.

BBQ Chicken Tart Image

Do You Know What’s for Dinner?

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 August 29, 2018 | Harrisburg, Pa. /PRNewswire/ — While back-to-school time means it’s back to busy schedules and new routines for kids and parents alike, the “What’s for Dinner?” question remains a constant. More than ever, a meal-planning strategy for this time of the year is important and necessary to ensure the family can enjoy some quality mealtime together.

The National Frozen & Refrigerated Foods Association (NFRA) has some cool solutions to get dinner on the table and recommends stocking your freezer and refrigerator with tasty options from the cool aisles of your local grocery store.  The frozen and dairy aisles offer an abundance of options for stress-free home-cooked meals. And check out NFRA’s Easy Home Meals Website and Blog (http://www.easyhomemeals.com/easy-recipes-for-weeknight-meal/) for terrific family dinner recipes, allowing you to spend less time preparing and more time enjoying meals together.

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