ReDiscover Dairy & Frozen Joint Promotion Toolkit
NFRA’s connections with Supermarket Registered Dietitians help share messaging about the benefits of frozen and refrigerated foods with shoppers.
NFRA is introducing a new joint promotion to kick off the New Year. We’re excited to tap into the collective power of our categories to capitalize on the eat-at-home trend and sustain our record-setting sales. Alongside our partners, we will encourage consumers to ReDiscover the Dairy & Frozen aisles, retry the staples they might have forgotten, and explore all the new products, innovation, and breadth the aisles offer.
The ReDiscover promotion will roll out across our Easy Home Meals consumer channels using influencers, premium content, digital assets, and more! As RDs, you can share posts from the Easy Home Meals consumer channels and use the below completely free resources that can tie into your own January marketing and promotional materials and efforts. Support from all of our partners will make this a sustainable joint promotion that will be expanded for January 2024.
Here’s How You Can Participate
- Repurpose the ReDiscover Dairy & Frozen assets in your communications. Tie into the week’s theme and use our recipes, infographics, and videos in your social media posts and newsletters and add the weekly logo and hashtag to your other relevant posts.
- Share our recipes to drive purchases. Repurpose the unbranded recipes below to use in your communications with shoppers. Reshare the recipes on social media and in newsletters, and add the recipes to your website.
- Share the ReDiscover Dairy & Frozen Supermarket Gift Card Giveaway. Share the link to our giveaway page. Customize the giveaway social posts, found in our Digital Downloads below, to include your company’s logo. Reshare giveaway posts from the Easy Home Meals channels to your social media channels, and mention the ReDiscover giveaway in your consumer newsletters.
ReThink revolves around the theme of ReThinking Dairy & Frozen foods. We aim to establish the dairy and frozen aisles as an in-store destination for nutritious and tasty food.
Discussion topics include: Health benefits of eating at home vs. eating out and cost savings associated with this change in eating behavior
Download and save the below images for use in accompanying social posts found here:
ReStock revolves around the theme of ReStocking Your Fridge & Freezer. Our focus this week is to drive more purchases in the dairy and frozen aisles when doing weekly grocery shopping.
We will provide tips on: reducing food waste, eating on a budget, and stretching staples across multiple meals
Download and save the below images for use in accompanying social posts found here:
ReFresh aims to highlight Refreshing Your Routine. In January, health and wellness solutions are brought to the forefront of consumers’ buying patterns.
Featuring: solutions for eating healthier and products that meet consumers’ health-centric and healthy portion needs
Download and save the below images for use in accompanying social posts found here:
ReImagine will aim to create discussion around the theme of ReImagining Meal Solutions. We will motivate consumers who have a curious or adventurous palate and explore the diversity of products the frozen and dairy aisles have to offer.
Highlighting: non-traditional products and the variety of foods that can be found in both aisles
Download and save the below images for use in accompanying social posts found here:
