September 14, 2018 | Harrisburg, Pa. – The National Frozen & Refrigerated Foods Association (NFRA) has announced the winners of the Golden Penguin Awards for its 2018 June Dairy Month and Summer Favorites Ice Cream & Novelties promotions. These promotions helped the industry drive traffic in the aisles and increase sales for many categories and brands. For June Dairy Month, NFRA has awarded 15 Gold Awards and 18 Silver Awards. See the complete list of June Dairy winners. For Summer Favorites Ice Cream & Novelties, NFRA has awarded 13 Gold Awards and 14 Silver Awards. See the complete list of Ice Cream & Novelties winners. In addition, 4 companies will be revealed as Top Marketers for June Dairy Month and 3 companies will be revealed as Top Marketers for Ice Cream & Novelties during the NFRA Convention in San Diego.
The Gold award winners will be recognized throughout a Networking Reception on Monday, October 22, 2018 at NFRA’s Convention, and the Top Marketer awards will be presented. Silver awards are typically presented at the local level at appropriate frozen and refrigerated food association meetings.
In an effort to create a renewed level of prestige and recognition for this flagship awards program, NFRA made significant changes to the Golden Penguin Awards program in 2016. New categories that better reflect today’s marketing practices, a streamlined online entry system, a numeric scoring platform and a redesigned award provided a fresh opportunity for companies to be nationally recognized for excellence in merchandising and marketing frozen and refrigerated foods.
Eleven categories included: In-Store Display, In-Store Event, Community Involvement, Social Media Campaign, Traditional Marketing, Private Brand Campaign and Overall Marketing Campaign with sub-categories for – Retailer, Wholesaler, Manufacturer, Sales Agent and Local Association. Plus, the Top Marketer Awards honor the best of the best. The highest scoring entry in each of the Overall Marketing Campaign sub-categories will be named the Top Marketer.
Retailers, wholesalers, manufacturers, sales agents and local associations of any size (retail and military) could enter any category applicable to their business. Entries were judged on their own merit taking into consideration organization size and/or program budget.
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