GIANT to Keynote NFRA Executive Conference

February 22, 2021 | HARRISBURG, Pa. – The National Frozen & Refrigerated Foods Association (NFRA) will hold its 29th annual Executive Conference April 19-21, 2021 as an all-digital experience. Attendees can look forward to invaluable insights and industry information on growth, trends and future outlooks from industry experts including a retail presentation by Rebecca Lupfer, Vice President of Center Store Merchandising for The GIANT Company.

The conference begins at 3:00 ET on April 19 and presentations will span the next two days. On Monday, David Portalatin, Senior VP, Food Industry Analyst for NPD Group will provide a look at consumer eating behaviors in the U.S. Colin Stewart, EVP, Business Intelligence for Acosta Sales & Marketing will discuss how post Covid-19 consumer buying behaviors impact retail and CPG.

On Tuesday, Rusty Wilson, CFA, Senior Research Analyst and Partner for Cleveland Research Company will share an overview of key food retail themes and forecasts, and what to expect in 2021 and beyond. John Dick, Founder and CEO of CivicScience will look at the Covid-borne consumer trends that are here to stay. Seth Dallaire, Chief Revenue Officer for Instacart will discuss the last mile and retail and CPG solutions. In addition, Rebecca Lupfer, The GIANT Company, will provide insight into the company’s key frozen and dairy department strategies.

On Wednesday, Kyle Chamberlin, Senior Account Manager for Datassential will share food and flavor trends that should have your attention. The conference closes with Kevin Coupe, Morning News Beat, offering thoughts on what happens when the pandemic-era market defrosts and then facilitating a roundtable discussion that digs deeper into the unique circumstances the industry will face going forward.

Session content and the ability to interact with speakers will only be available to those registered. The cost is $129 for NFRA members, $250 for non-members and retailers/wholesalers are complimentary. Register on the conference website at

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NFRA is a non-profit trade association representing all segments of the frozen and refrigerated foods industry.  Headquartered in Harrisburg, Pa., NFRA is the sponsor of March National Frozen Food Month, June Dairy Month and June/July Ice Cream & Novelties promotion, as well as educational outreach programs.  NFRA holds the annual National Frozen & Refrigerated Foods Convention in October.