Program Highlights

For March Frozen Food Month 2019, NFRA and sponsoring brands will participate in an exciting national program that includes the following elements to reach consumers across the country:

Digital Coupons on Coupons.com 
Sponsoring brands can choose between two "tiers" to receive either 180,000 digital coupons or 260,000 digital coupons OR 2.2 million impressions or 3.2 million impressions with programmatic digital media.

Westwood One Integrated Media Partnership
Through an integrated media partnership with one of the largest radio operators in the country, this customized media plan will deliver local messaging through radio, web, email and social media platforms across a national footprint, reaching approximately 2.5 million impressions per sponsoring brand! 

Influencer & Blogger Posts
Influential chefs, dietians, bloggers, foodies and experts will create custom blog posts for sponsoring brands including frozen food messaging. The authentic posts will be promoted on multiple social media platforms, connecting the consumer with your brand and garnering approximately 1.5 million impressions per sponsoring brand.

Easy Home Meals Social Media Exposure 
NFRA's consumer website and social media properties will share engaging, motivating and relevant content directly to consumers that will showcase sponsoring brands. A #FrozenFoodMonth Twitter party will engage consumers with frozen messaging and get people talking about frozens!

Easy Home Meals Consumer Website & Blog
This website and blog will feature unique frozen food brand recipes, tips, ideas and more during the promotional month - and year-round! Sponsors will have the opportunity to upload branded recipes to EasyHomeMeals.com, and an ad placement on the website will increase brand exposure.

Consumer Sweepstakes & Gift Card Giveaway
A national consumer $10,000 sweepstakes will bring additional consumer engagement and partipation in the March promotion. The contest is promoted across all social media platforms, increasing excitement and bringing consumers to the aisles. Each brand will receive a consumer opt-in list at program close.

 

View the brochure for more details and to join the national program!