New Member Spotlight

NFRA is always gaining new members from a variety of categories. Read below to learn about some of our newest members of the association!

High Road Craft Ice Cream
We started High Road with a simple premise: start an ice cream company to help make the lives of chefs easier. Since then, we’ve expanded our business to serve both foodservice and everyday consumers across the country. We aim to be a food company that epitomizes integrity and quality by grounding itself in the culinary arts.

Phenix Truck Bodes & Van Equipment 
Phenix Truck and Van is the Southwest’s LARGEST Refrigerated & Frozen Van center. Phenix utilizes the industry’s most efficient insulation system from Gruau, enabling customers to achieve tested and proven FRESH, FROZEN and DEEP-FROZEN temperatures in full size Transit, Promaster, and Sprinter vans. All Phenix Refrigerated & Frozen Vans are designed with Safe Vehicle Systems (SVS) Temperature Loggers to provide Food Safety Modernization Act (FSMA) compliant vehicles. Located in Southern California since 1978, Phenix has earned a reputation as a preferred vehicle provider for the most demanding customers, Southern California Edison, Southern California Gas Company, SDG&E, L.A. County Fire, and USDA Forest Service.

Tru Fru Frozen Fresh 
What is Tru Fru? A healthy frozen snack disguised as an indulgent treat? Or an indulgent treat disguised as a healthy frozen snack?  Why yes. Yes, it is. Tru Fru Frozen Fresh Raspberries and Cherries consist of 100% real fruit (picked ripe), frozen fresh (to maintain freshness), immersed in white and dark chocolate (antioxidant rich), and hyper-chilled at -300 degrees (to enhance flavor).

  • 100% Real Fruit (Whole Raspberries and Cherries)
  • Immersed in Premium White, Dark and Milk Chocolates
  • 90 Calories per Serving
  • All Natural
  • Clean Ingredients
  • Gluten Free
  • Hyper Chilled (Locks in Flavor and Freshness)
  • Extended Shelf Life

Tru Fru, Indulgence Made Natural! Visit or call 888.437.2497

S&K Sales Co. 
Established in 1934, S&K Sales Co. is the most experienced and successful firm providing brand name consumer products to the ever-challenging Worldwide Military Resale Market. With the average partnership lasting longer than 20 years, S&K has a wealth of experience representing top brands within the Military Resale Market which is our focus and expertise. We have 5 offices and 2 warehouses strategically placed worldwide to serve our clients quickly and efficiently. Headquartered in Virginia Beach, VA with additional offices in Southlake, TX, Kapolei, Hi, Germany and Japan.

Modern Material Handling Co., Inc.
Modern Material Handling Co., Inc. is the home of Polar Plus insulated work clothing (and boots and gloves) as well as Magcoa aluminum hand trucks and replacement parts. In 1976 our company began inside of a frozen foods warehouse and we have served the frozen and refrigerated foods industry ever since then. We specialize in adapting to our customer’s needs, and we keep a large stock of our items in our warehouse for quick shipping with friendly service. Our Magcoa hand trucks can be designed and assembled to meet your driver's individual ergonomic needs which reduces fatigue and driver injuries. Visit and!

New Members 10.3.18