NFRA Announces 2025 Penguin Pitch Contest Finalists

Innovation Takes Center Stage in Frozen and Refrigerated Categories

FOR IMMEDIATE RELEASE

Kate Landis
717-657-8601
[email protected]

HARRISBURG, Pa., March 12, 2025 – The National Frozen & Refrigerated Foods Association (NFRA) is pleased to announce the finalists for its second annual Penguin Pitch: Emerging Brand Contest. The competition, launched last year, continues to spotlight innovative and standout brands in the frozen and refrigerated food categories, recognizing exciting new products entering the market.

“The innovation from this year’s finalists reflects the continued evolution of frozen and refrigerated foods,” said Tricia Greyshock, President & CEO of NFRA. “These brands are creating new opportunities for growth. Each finalist brings something unique to the table, whether through sustainable ingredients, bold flavors, innovative packaging, or solutions that meet evolving consumer demands.”

The 2025 Penguin Pitch Finalists include:

• Actual Veggies: Super Fries
• CitraPac Inc.: Nature’s Premium Parfait Pearls
• CVT Inc.: CVT Soft Serve
• Fat and Weird Cookie Company: Stuffed Mega Cookie Dough Bites
• Frönen: Frönen Salted Caramel Frozen Dessert Pint
• Jesse & Ben’s: Tallow & Sea Salt House-Cut Fries
• Maia Yogurt: Maia Kids No Sugar Added Pouch (Blueberry)
• MyForest Foods: MyBacon

The grand prize winner will be announced later this summer and will be awarded a coveted product showcasing opportunity at Café NFRA during the 2025 NFRA Convention (October 18-21, Orlando, FL). The Café offers an invaluable setting to feature products to industry leaders and retail partners over the course of three days. Three Honorable Mention awards will also be announced: Most creative packaging; most disruptive product; and most unique promotional campaign.

For more information about the NFRA Penguin Pitch and to follow updates on this year’s finalists, click here.

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About National Frozen & Refrigerated Foods Association (NFRA)

NFRA is a non-profit trade association representing all segments of the frozen and refrigerated foods industry. NFRA sponsors national promotions ReDiscover Dairy & Frozen (January), March Frozen Food Month, June Dairy Month and Summer Favorites Ice Cream & Novelties (June/July); and provides consumer information such as food safety guidelines, meal preparation tips, recipes and sweepstakes opportunities through its Easy Home Meals consumer website and social media properties. To learn more, visit nfraweb.org.