Summer Favorites Ice Cream
& Novelties National Program

The Summer Favorites promotion brings excitement to the ice cream and novelties aisles, encouraging traffic, consumer engagement and helping to increase sales. Several changes have been made by the Ice Cream & Novelties Committee over the past couple years that have enhanced the overall promotion, bringing more value and brand exposure for its participating sponsors.

New Elements for 2025!

FroZEN Fridays featuring Aisle

• A digital rebate program promoting free ice cream every Friday in July where consumers receive instant savings
• Consumers submit receipts via text for quick, user-friendly redemption
• Participating brands receive first-party data for retargeting and insights

Guaranteed PR Placement via Mom Hint

• A paid TV advertorial opportunity featuring your brand in a professionally produced lifestyle segment with Sherri French
• Guaranteed on-air placement in at least one key market, timed to promote Ice Cream Month to family-focused audiences across top regional morning shows

Additional Elements

National Promotion Exposure

Participating brands are highlighted on Easy Home Meals social media channels and banner ad/logo placement on website, as well as in media outreach with PR Newswire. A digital toolkit provides resources for social media and PR activations.

Ice Cream & Novelties Coupon Giveaway

The popular Win Ice Cream & Novelties for a Year giveaway increases consumer participation and brand awareness and is promoted throughout all NFRA’s social media channels. Participating manufacturers contribute VIP coupons for free ice cream and consumers can enter to win one of four Grand Prizes or 12 First Prizes. The contest is also available for your promotional use in advertising, on your web and social media.

Brand Exposure Report

NFRA monitors and tracks brand exposure during the promotion and will provide each participating manufacturer with a full brand recap highlighting the value you have received for your promotional dollars.

Ordering POS

NFRA’s Summer Favorites themed point-of-sale can be purchased from NFRA or through our online catalog. Participating manufacturers and retailers use these items to enhance and bring excitement to the aisles!

Golden Penguin Awards Competition

This awards competition allows entrants to submit their marketing, merchandising and in-store displays in support of the ice cream promotion for a chance to be honored by the industry. Entries are due August 8, 2025; visit Golden Penguin Awards for complete information.

*Optional Custom Video Add-On

Choose this add-on for all-inclusive production of a :30 second custom branded, vertical video – inclusive of talent, ingredients & prop costs, and post-production editing. The video will be supported by paid media on the Easy Home Meals social channels and can be used across the brand’s channels. You also receive 5-7 high resolution still images.