64% of Americans Agree: Their most significant barrier to cooking a nutritious meal is the prep time

March Frozen Food Month spotlights affordable frozen options and quick meal preparations for families on the go

HARRISBURG, Pa., March 2, 2023 /PRNewswire/ — For people constantly on the go or for parents juggling multiple responsibilities, finding a work-life balance can be tricky. A recent Atomik study for the National Frozen & Refrigerated Foods Association (NFRA) suggested that the time needed to prepare meals is one of the more pressing barriers Americans face regularly. Almost all Americans (94%) look for food options with a longer shelf life so it’s available for cooking convenience – and at least once a week, frozen foods have bailed out almost four in five (77%) parents during last-minute “what’s for dinner” conversations.

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Finding ways to make mealtime preparation easier means one less chore to worry about, and it’s no surprise that a mix of nutritious ingredients, affordable meals and quick meal preparation time is what Americans want and need the most. This March marks NFRA’s 40^th celebration of National Frozen Food Month, and it’s time to put frozen foods in the spotlight as they may be a key piece of the puzzle when it comes to adding easy to grab, nutritious ingredients to your dinner plans.

“With more than half of American parents (69%) indicating that they typically plan dinner on the fly, having a freezer full of frozen options provides quick, easy and healthy solutions for parents during dinner time,” said Tricia Greyshock, EVP/COO at National Frozen & Refrigerated Foods Association. “Frozen foods can also provide peace of mind for parents knowing that they can still provide nutritious meals at home rather than eating out,” said Greyshock.

As part of ongoing initiatives throughout March, NFRA has also partnered with Jamie Gwen, Chef & TV personality, to share convenient, chef-inspired mealtime ideas for busy families. “Whether it’s comfort foods, healthy items or innovative new cuisines, frozen foods are crucial right now, and it doesn’t mean having to sacrifice flavor OR nutrition,” said Jamie Gwen, Chef & TV personality.