Consumer PR Campaigns

Background
Consumer demographics are significantly changing, and so are the ways consumers engage with food. NFRA has made a long-term commitment in both resources and funds to create sustainable PR campaigns for both frozen and refrigerated foods that speak to today’s consumers in ways that are more relevant to how they shop and eat.

What We Are Trying to Accomplish

• Bring the industry together to promote frozen and refrigerated foods year-round.
• Drive an increase in conversation and positive sentiment about the frozen food categories.
• Increase usage occasions and introduce new ways to use refrigerated dairy foods.
• Generate greater share of voice in traditional and social media for both frozen and refrigerated foods.
• Align and engage the industry to amplify messages.
• Inspire and drive consumers to the cool aisles of the store and increase the awareness, sale and consumption of frozen and refrigerated dairy foods.