Summer Favorites
The exciting Summer Favorites Ice Cream & Novelties promotion was yet again successful this year. More than ever, consumers are seeking small comforts and the ice cream & novelties promotion is here to deliver. Check out promotion resources and how you get involved with enticing in-store displays, as well as the coveted Golden Penguin Award competition!
Want to take your promotion involvement to the next level?
Summer Favorites participating brands can leverage exciting new elements for 2026! Contact us below to learn more about the benefits associated with becoming a sponsoring brand.
New Elements for 2026!
*Optional Influencer Video Add-On – $2,000
- Collaboration with an influencer partner from our curated panel to develop a custom recipe or product feature video, designed to authentically showcase your brand and drive audience engagement
- Video will be hosted via influencer’s social media platforms and Easy Home Meals social media channels
*Optional Custom Video Add-On – $1,000
- All-inclusive production of a :30 second custom branded, vertical video – inclusive of talent, ingredients & prop costs, and post-production editing
- Video will be supported by paid media on the Easy Home Meals social channels and can be used across the brand’s channels
- Brands also receive 5-7 high resolution still images
Features included:
National Promotion Exposure
Participating brands are highlighted on Easy Home Meals social media channels and banner ad/logo placement on website, as well as in media outreach with PR Newswire. A digital toolkit provides resources for social media and PR activations.
Ice Cream & Novelties Coupon Giveaway
The popular Win Ice Cream & Novelties for a Year giveaway increases consumer participation and brand awareness and is promoted throughout all NFRA’s social media channels. Participating manufacturers contribute VIP coupons for free ice cream and consumers can enter to win one of four Grand Prizes or 12 First Prizes. The contest is also available for your promotional use in advertising, on your web and social media.
Brand Exposure Report
NFRA monitors and tracks brand exposure during the promotion and will provide each participating manufacturer with a full brand recap highlighting the value you have received for your promotional dollars.
Point-of-Sale
NFRA’s Summer Favorites themed point-of-sale can be purchased from NFRA or through our online catalog. Participating manufacturers and retailers use these items to enhance and bring excitement to the aisles!
Golden Penguin Awards Competition
This awards competition allows entrants to submit their marketing, merchandising and in-store displays in support of the ice cream promotion for a chance to be honored by the industry. Entries are due August 7, 2026; visit Golden Penguin Awards for complete information.
