Summer Favorites
The exciting Summer Favorites Ice Cream & Novelties promotion was yet again successful this year. More than ever, consumers are seeking small comforts and the ice cream & novelties promotion is here to deliver. Check out promotion resources and how you get involved with enticing in-store displays, as well as the coveted Golden Penguin Award competition!
Want to take your promotion involvement to the next level?
Summer Favorites participating brands can leverage exciting new elements for 2025! A digital rebate program and paid TV advertorial opportunity feature sponsoring brands across key markets. Find more details on the benefits associated with becoming a sponsoring brand below.
New Elements for 2025!
FroZEN Fridays featuring Aisle
- A digital rebate program promoting free ice cream every Friday in July where consumers receive instant savings
- Consumers submit receipts via text for quick, user-friendly redemption
- Participating brands receive first-party data for retargeting and insights
Guaranteed PR Placement via Mom Hint
- A paid TV advertorial opportunity featuring your brand in a professionally produced lifestyle segment with Sherri French
- Guaranteed on-air placement in at least one key market, timed to promote Ice Cream Month to family-focused audiences across top regional morning shows
*Optional Custom Video Add-On
- Choose this add-on for all-inclusive production of a :30 second custom branded, vertical video – inclusive of talent, ingredients & prop costs, and post-production editing
- Video will be supported by paid media on the Easy Home Meals social channels and can be used across the brand’s channels
- Brands also receive 5-7 high resolution still images
Features included:
National Promotion Exposure
Participating brands are highlighted on Easy Home Meals social media channels and banner ad/logo placement on website, as well as in media outreach with PR Newswire. A digital toolkit provides resources for social media and PR activations.
Ice Cream & Novelties Coupon Giveaway
The popular Win Ice Cream & Novelties for a Year giveaway increases consumer participation and brand awareness and is promoted throughout all NFRA’s social media channels. Participating manufacturers contribute VIP coupons for free ice cream and consumers can enter to win one of four Grand Prizes or 12 First Prizes. The contest is also available for your promotional use in advertising, on your web and social media.
Brand Exposure Report
NFRA monitors and tracks brand exposure during the promotion and will provide each participating manufacturer with a full brand recap highlighting the value you have received for your promotional dollars.
Point-of-Sale
NFRA’s Summer Favorites themed point-of-sale can be purchased from NFRA or through our online catalog. Participating manufacturers and retailers use these items to enhance and bring excitement to the aisles!
Golden Penguin Awards Competition
This awards competition allows entrants to submit their marketing, merchandising and in-store displays in support of the ice cream promotion for a chance to be honored by the industry. Entries are due August 8, 2025; visit Golden Penguin Awards for complete information.
2025 Participating Brands
