New NFRA Study Reveals How Social Media and In-Store Experiences Drive Frozen Food Discovery
The NFRA today unveiled findings from a new study that reveal how consumers are discovering and purchasing frozen foods in 2025.
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Press Releases
March 31, 2025
GLP-1 Users Fuel Demand for High-Protein Frozen Foods, Creating New Growth Opportunities for Brands
The NFRA today released new research revealing how the rise of GLP-1 weight loss medications is reshaping frozen food shopping habits.
Press Releases
March 31, 2025
NFRA Convention 2025 to Spotlight Innovation, Leadership and Industry Growth in Orlando
The NFRA opened registration for this year’s highly anticipated NFRA Convention, taking place at the Orlando World Center Marriott in Orlando, Fla.
Press Releases
March 12, 2025
NFRA Announces 2025 Penguin Pitch Contest Finalists
The NFRA is pleased to announce the finalists for its second annual Penguin Pitch: Emerging Brand Contest.
Press Releases
March 7, 2025
How the Freezer Aisle Continues to Support Evolving American Cooking Habits
The way Americans cook is evolving, and the freezer aisle is leading the charge.
In the News
February 10, 2025
NFRA Launches First Penguin Leadership Program, Announces Inaugural Class of Rising Stars
The NFRA is proud to announce the launch of its groundbreaking First Penguin Leadership Program, an elite leadership development initiative designed to cultivate the next generation of leaders in the frozen and refrigerated foods industry.
Press Releases
February 3, 2025
NFRA Study Reveals Evolution in Consumer Shopping Behaviors and Purchase Motivators
The NFRA today released findings from its most recent comprehensive consumer behavior study, revealing shifts in how Americans grocery shop.
Press Releases
January 31, 2025
National Frozen & Refrigerated Foods Association Names quench as Strategic Creative Agency
The NFRA has selected quench as its strategic creative agency partner, effective January 2025.
Press Releases
January 9, 2025
NFRA Penguin Pitch 2025: Recognizing Innovation in Frozen and Refrigerated Foods
The NFRA announces its 2025 Penguin Pitch: Emerging Brand Contest, designed to solicit and showcase innovation in the frozen and refrigerated foods industry.
Press Releases
January 2, 2025
Americans Turn to Frozen and Dairy Aisles to Keep Resolutions: Time and Savings Drive New Year Success
As millions of Americans begin tackling their New Year's resolutions today, new research reveals the frozen and dairy aisles are becoming important destinations for achieving health, budget and convenience goals.
