Sales Agents
Sales Agent members are organizations that specialize in the marketing and sales of clients’ frozen and/or refrigerated products to retailers, wholesalers, and club stores.
Join Now!Sales Agent Member Benefits
As a sales agent or broker in the frozen and refrigerated industry, your role is vital in connecting manufacturers with retailers. NFRA membership equips you with the tools, insights and relationships you need to strengthen client programs, grow your network, and drive results.
Support for Your Clients Through Consumer Outreach
NFRA gives you access to high-impact promotional campaigns that you can leverage to strengthen client programs and retailer relationships:
2025 Sales Agents Dues
Dues are based on total company commissions derived from frozen and refrigerated food sales, including all business units.
Commissions …….……… Dues
$0 – $1 million ………….……….$1,150
Over $1 million …………………$1,150 plus $650 per million over $1 million to a max of $20,600
including Rediscover Dairy & Frozen, March Frozen Food Month, June Dairy Month, and Summer Favorites Ice Cream & Novelties that drive consumer engagement and sales.
provide your clients and customers with customizable marketing materials to support in-store and digital activations.
Unmatched Networking & Business Opportunities
NFRA events are built for sales agents looking to build strong connections across the cold chain:
Facilitate and participate in targeted, one-on-one meetings between manufacturers and retailers.
Network with industry peers while hearing from industry-leading speakers on topics relevant to the frozen and refrigerated categories.
Access the NFRA Member Directory to connect directly with 3,000+ frozen and refrigerated professionals.
Access to Industry Insights & Research
Bring more value to your clients through relevant data and informed recommendations:
Stay ahead of trends, shopper behavior shifts, and category performance metrics.
Member-Exclusive Reports & Updates
Use NFRA insights to add context, confidence, and credibility to your client strategies.
Resources that Work as Hard as You Do
NFRA membership increases your visibility and enhances your client service offerings:
Company Listing in NFRA Directory
Be seen by manufacturers, retailers, and potential partners across the industry.
Promotional Support for Your Clients
Offer added value by tapping into co-branded campaign assets and marketing tools.
Industry News & Member Communications
Get timely updates on the latest category developments, promotional opportunities, and trends that impact your work.
Stay connected with monthly newsletters that highlight industry trends, NFRA initiatives, and member insights—plus the quarterly New Products Newsletter, dedicated to showcasing the latest product launches and innovations. For even more timely updates and industry engagement, be sure to follow NFRA on LinkedIn.
