Retailers/Wholesalers
Retailer/Wholesaler members are those who buy products from manufacturers and/or distributors and sell them to the consumer in small and/or large quantities such as grocery stores and club stores.
View Retailer/Wholesaler Benefits Sheet
As a retailer or wholesaler, NFRA membership gives you access to national promotions, consumer insights, and key industry connections that help grow your business and engage your shoppers. Here’s how NFRA supports your success:
2025 Membership Dues
$750
Marketing Programs That Drive Shopper Engagement
NFRA provides year-round promotional support to help you engage shoppers and boost sales across refrigerated and frozen departments:
including ReDiscover Dairy and Frozen, March Frozen Food Month, June Dairy Month, and Summer Favorites Ice Cream & Novelties, each backed by consumer marketing that brings national attention to your stores and categories.
Customizable Retailer Toolkits
with graphics, signage, social media content, and digital assets to easily execute impactful in-store and online promotions—plus optional POS materials designed to drive shopper engagement during key promotional periods.
through NFRA’s two PR campaigns, which feature recipes, tips, and influencer content designed to drive shopper interest and store traffic.
Complimentary Registration & Business Connections
Retailer and Wholesaler members receive free registration to NFRA’s signature events—giving you unmatched access to the people, products, and insights that drive your business forward:
Hold dozens of one-on-one, pre-scheduled meetings in your complimentary meeting room with new or existing business partners.
Network with industry peers while hearing from industry-leading speakers on topics relevant to the frozen and refrigerated categories.
Use the NFRA Member Directory to stay connected with manufacturers, brokers, and solution providers throughout the year.
Research & Insights That Support Smart Retail Strategy
NFRA provides timely, relevant insights to help you optimize product assortment, understand and respond to consumer behavior, and grow your business:
Consumer Research & Trend Reporting
Understand what motivates today’s frozen and refrigerated shoppers.
Access data-driven insights to identify category growth opportunities and align your strategy with evolving shopper trends.
Stay connected with monthly newsletters that highlight industry trends, NFRA initiatives, and member insights—plus the quarterly New Products Newsletter, dedicated to showcasing the latest product launches and innovations. For even more timely updates and industry engagement, be sure to follow NFRA on LinkedIn.
