Refrigerated PR Campaign
Everyday nutrition. Culinary flexibility. Inspired choices.
Dairy…and Beyond is a national PR campaign that elevates refrigerated foods by spotlighting their versatility, nutritional benefits, and role in daily routines. From creamy yogurts and cheeses to dips, drinks, and refrigerated doughs, this campaign highlights the many ways consumers can turn to the refrigerated aisle for flavorful, functional solutions.
With a focus on taste, innovation, and real-life ease, Dairy…and Beyond connects with health-conscious shoppers, busy families, and food lovers alike—showcasing the everyday value and inspiration found in the refrigerated dairy aisles.
Key Messaging Themes
- Versatile options: From snack-sized portions to family staples, the refrigerated aisles support any eating style, time of day, or lifestyle need.
- Better-for-you choices: Explore dairy and non-dairy items that deliver on wellness, taste, and transparency—without sacrificing quality.
- Real ingredients: Made with fresh, familiar ingredients—carefully crafted and conveniently ready for everyday use.
- Culinary inspiration: From breakfast to boards, these products offer creative ways to eat, serve, and celebrate.
- Indulgence & balance: Whether it’s a creamy dip, artisan cheese, or refrigerated dessert, this aisle delivers joyful flavor without compromise.
- Modern convenience: On-the-go formats, resealable packaging, and smart portions make the dairy aisle work harder for today’s lifestyles.
How the Campaign Comes to Life
Dairy…and Beyond reaches millions of consumers through a variety of platforms and touchpoints—creating visibility for the category and for sponsoring brands alike. Here’s how we share the story:
EasyHomeMeals.com
Branded and unbranded recipes, blogs, and meal ideas featured on our consumer-facing website.
Influencer Partnerships
Authentic storytelling and seasonal content created by trusted voices in food and lifestyle.
Email Marketing & Digital Ads
Newsletters and paid media that highlight campaign themes, seasonal activations and featured brands directly to consumers.
Media Outreach
Year-round placements and pitches to media outlets—amplified with integrated brand mentions and sponsored products.
Take your support to the next level!
Elevate your brand and sign up to become a PR sponsor. View details below and contact [email protected] with any questions.
Social Media & Video
Engaging short-form content, reels, and spotlights on Easy Home Meals’ TikTok, Instagram, Facebook, Pinterest, and YouTube.