PR Campaigns
NFRA leads two national PR campaigns—Real Food. Frozen. and Dairy…and Beyond.—that highlight the innovation, versatility, and everyday value of frozen and refrigerated foods. These integrated, year-round campaigns are designed to drive awareness, increase usage occasions, and inspire new ways to enjoy our categories.
Through influencer partnerships, virtual media tours, branded and unbranded content, and amplification across Easy Home Meals channels, these campaigns connect with millions of consumers each year. Each effort delivers measurable visibility for participating brands while supporting broader category growth. Sponsorship opportunities are available at an incremental investment.
2024 frozen and refrigerated PR campaign results garnered an incredible 2.7+ billion impressions through social media, website, newsletter, influencer, media, and partner initiatives.
Real Food. Frozen.
Real ingredients. Bold flavors. Smart convenience.
Real Food. Frozen. spotlights the quality, innovation, and variety found in the freezer aisle today. This national PR campaign highlights how frozen foods deliver on what modern shoppers want—meals made with real ingredients, global flavor inspiration, and smart solutions for busy lifestyles.
From portioned entrees and better-for-you options to indulgent desserts and craveable snacks, frozen foods offer fresh-tasting solutions for every occasion—while helping consumers save time, reduce food waste, and stick to their budgets.
Dairy…and Beyond
Everyday nutrition. Culinary flexibility. Inspired choices.
Dairy…and Beyond is a national PR campaign that elevates refrigerated foods by spotlighting their versatility, nutritional benefits, and role in daily routines. From creamy yogurts and cheeses to dips, drinks, and refrigerated doughs, this campaign highlights the many ways consumers can turn to the refrigerated aisle for flavorful, functional solutions.
With a focus on taste, innovation, and real-life ease, Dairy…and Beyond connects with health-conscious shoppers, busy families, and food lovers alike—showcasing the everyday value and inspiration found in the refrigerated dairy aisles.
Become a Sponsor
Increase visibility. Deepen engagement. Drive results.
Maximize your brand visibility through NFRA’s trusted, year-round consumer outreach. Our integrated campaigns connect with millions of engaged shoppers through craveable content, seasonal storytelling, and strategic amplification across digital and media platforms.
Whether your products are frozen, refrigerated, or both, joining NFRA’s national consumer efforts puts your brand at the forefront—building awareness, driving engagement, and aligning with the trusted voice of Easy Home Meals.
Sponsorship Benefits Include:
Branded Content Integration
Your products featured in original recipes, blogs, videos, and social content across Easy Home Meals platforms. Brands may also submit their own recipes and assets for inclusion.
Amplified Reach
Paid social media support, influencer collaborations, and seasonal boosts help expand brand visibility across the digital landscape.
High-Impact Features
Appear in Easy Home Meals consumer newsletters, quarterly product spotlights, and across EasyHomeMeals.com—with clickable links driving traffic directly to your site.
Retailer Visibility
Brand inclusion in NFRA’s quarterly New Products Newsletter, shared with members—including retailers and wholesalers—as well as a consumer contact list over 100,000 subscribers.
Convention Presence
Prime recognition at NFRA’s Annual Convention, including visibility during marquee events like Taste of Excellence and access to complimentary meeting rooms for top-level sponsors.
Performance Insights
A detailed, year-end report summarizing brand exposure, placements, and campaign reach across all PR campaign assets.
