2024 Consumer Research

New Data from Atomik Research
National Ice Cream Month Survey Data: Americans Say It Isn’t Summer Without Ice Cream

NFRA commissioned Atomik Research to conduct a survey of 2,005 United States adults. The margin of error is +/- 2 percentage points with a confidence level of 95 percent. Top stats revealed:

• Nearly 3 in 4 adults (72%) say a summer meal isn’t complete without ice cream for dessert.
• More than 2 in 3 adults (68%) say that hearing an ice cream truck makes them feel nostalgic, which often leads to making a trip to a grocery store to purchase ice cream.
• 70% of adults say they enjoy experimenting with new and unconventional ice cream flavors.
• More than 4 in 5 Gen Z adults (83%; n=338) and millennials (81%; n=562) say they are willing to pay more for premium ice cream made with high-quality ingredients.

Explore more statistics and data collected here:

New Data from Atomik Research
June Dairy Month Survey Data: Innovation and Health Benefits Drive Consumer Purchases, with Gen Z and Millennials Leading the Trend

NFRA commissioned Atomik Research to conduct an online survey of 2,008 adults throughout the United States. The margin of error is +/- 2 percentage points with a confidence level of 95 percent. Top stats revealed:

• 61% of U.S. adults say they often purchase dairy and dairy alternatives on the same trip to the grocery store.
• More than 2 in 5 U.S. adults (43%) say they purchase dairy alternatives on every trip or every other trip to the grocery store. More widely, 71% of U.S. adults say they purchase dairy alternatives occasionally or more.
• 2 in 5 U.S. adults (40%) describe themselves as a “flexitarian.”
• Nearly 4 in 5 U.S. adults (79%) indicate they are impressed by advancements in dairy alternatives that have a taste comparable to real dairy products.

Explore more statistics and data collected here:

New Data from Atomik Research
March Frozen Food Month Survey Data: A Staple in any Climate

Through our ongoing partnership with 4media, NFRA tapped into over 2,000 consumers’ habits when shopping the frozen food aisle and preparing meals with a recent online survey for upcoming March Frozen Food Month. Top stats unveiled included:

• More than 4 in 5 adults (83%) say that frozen food makes it easier to meal plan.
• Nearly 2 in 3 adults (64%) say that buying frozen foods helps them combat rising costs of groceries.
• More than 3 in 5 adults (61%) say that having frozen options on hand makes eating a nourishing breakfast easier.
• Nearly 4 in 5 parents (79%; n=1,003) say that it is easier to be a parent when you have frozen options on hand.
• 81% of adults say that having their favorite foods in the freezer keeps them from ordering out more often.

Explore more statistics and data collected here:

New Data from Atomik Research
ReDiscover Inspiration in the Dairy and Frozen Food Aisles

The new year is underway and our ReDiscover consumer survey garnered insights on consumers and their goals for the new year – whether it’s focusing on healthier habits, cleaner eating, or following a balanced budget. We shared how the dairy and frozen food aisles are a key place for consumers to start their journey. Explore stats on eating habits, mealtime preferences, and more with our latest research and interactive landing page:

2023 Consumer Research

New Data from Atomik Research
Shifting Consumer Eating and Grocery Shopping Habits:
New Opportunities for Frozen and Refrigerated Foods

NFRA partnered with Atomik Research, a full-service creative market division of 4media group, to conduct a comprehensive research campaign to better understand consumers’ at-home and in-store behaviors specific to frozen and refrigerated foods post-pandemic. Findings from qualitative interviews identified key themes in behaviors and attitudes that were used to inform an online survey. These primary methodological approaches were also informed by a secondary methodological approach that leveraged syndicated social and news media data – a social and news media landscape analysis.

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Additional Research