National Frozen & Refrigerated Foods Association Names quench as Strategic Creative Agency

Agency to Drive Digital Innovation for NFRA’s Consumer Brand Easy Home Meals
HARRISBURG, Pa. (January 31, 2025) – The National Frozen & Refrigerated Foods Association (NFRA) has selected quench as its strategic creative agency partner, effective January 2025. The collaboration kicks off with an integrated digital campaign for Easy Home Meals, NFRA’s consumer engagement platform, aimed at driving awareness and engagement for the categories.

The partnership will focus on developing innovative social and influencer marketing strategies to showcase the frozen and refrigerated foods categories through year-round promotions and consumer outreach initiatives.

“With consumers increasingly seeking convenient, nutritious meal solutions, NFRA is well positioned to showcase the innovation and growth happening in our industry,” said Tricia Greyshock, NFRA President and CEO. “quench demonstrated deep category understanding and creative approaches that will help us connect with and remind consumers about the benefits of frozen and refrigerated foods.

EasyHomeMeals.com serves as the digital hub for frozen and refrigerated food inspiration, reaching millions of consumers annually through its website, social media channels, and extensive media network. The platform delivers trending content, meal planning solutions, tips and tricks, as well as consumer sweepstakes and giveaways during key promotional periods including January’s ReDiscover Dairy & Frozen campaign, March Frozen Food Month, June Dairy Month and Summer Favorites Ice Cream & Novelties.

“The Frozen and refrigerated categories represent modern mealtime solutions,” said quench CEO Michael Pavone. “Our campaign will spotlight the quality, convenience and innovation benefits these products offer today’s consumers”

quench is part of Pavone Group, a full-service marketing group with offices in Philadelphia, New York, Atlanta, and Harrisburg, Pa. Pavone Group is an independent agency network made up of several niche agencies, each one sharing resources and expertise to benefit Pavone Group’s client needs.

About National Frozen & Refrigerated Foods Association (NFRA)
The National Frozen & Refrigerated Foods Association (NFRA) is a non-profit trade association representing all segments of the frozen and refrigerated foods industry. NFRA sponsors national promotions ReDiscover Dairy & Frozen (January), March Frozen Food Month, June Dairy Month and Summer Favorites Ice Cream & Novelties (June/July); and provides consumer information such as food safety guidelines, meal preparation tips, recipes and sweepstakes opportunities through its Easy Home Meals consumer website and social media properties.

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