Committees & Forums
These influential groups gather during our annual events with the purpose of bringing the industry together to collaborate, share ideas, and discuss topics related to the group’s focus. To get involved with a Committee, members can contact NFRA Staff. Open Forums are accessible to all members and allow participants to learn from and with their peers.
NFRA’s committees and forums bring members together to collaborate, exchange ideas, and explore key topics impacting the frozen and refrigerated foods industry. These groups convene during NFRA’s annual events and are open to all attendees. For more information, contact us at [email protected].
Promotions Committee
2025 Chair: Angela Rosenquist, InnovAsian Cuisine
The Promotions Committee plays a key role in shaping NFRA’s frozen and refrigerated promotions while exploring new opportunities to drive category growth. This committee develops promotional plans, creates supporting resources like POS materials and media releases, and collaborates with local associations to amplify promotional efforts nationwide. Additionally, the committee oversees the Golden Penguin Awards, recognizing excellence in merchandising, marketing, and creative execution across all membership categories.
The Promotions Committee meets twice a year – on Tuesday during the April NFRA Executive Conference and on Sunday at the NFRA Convention. See the Convention Agenda for exact date and time for this year. The NFRA Staff Liaison is Pat Uffner.
Small Business Manufacturer’s Forum
The Small Business Manufacturer’s Forum connects small and emerging manufacturers with retailers and brokers to discuss opportunities, challenges, and strategies for growth in the frozen and refrigerated foods industry. The forum features retailer insights, best practices, and case studies tailored to the unique needs of small producers.
The Small Business Forum meets annually on the Sunday of the NFRA Convention. See the Convention Agenda for exact date and time for this year. The NFRA Staff Liaison is Tricia Greyshock.
Supply Chain Forum
2025 Chair: Marty Steinmetz, RealCOLD
The Supply Chain Forum provides a space to discuss key frozen and refrigerated supply chain opportunities, issues and challenges. The Forum offers information and ideas for members to grow their business through supply chain optimization and shared industry best practices.
The Supply Chain Forum meets twice a year – on Tuesday during the April NFRA Executive Conference and on Sunday at the NFRA Convention. See the Convention Agenda for exact date and time for this year. The NFRA Staff Liaison is Sarah Thompson.
Private Brands Forum
2025 Chair: Chris Bellamo, Daymon
The Private Brands Forum brings together member companies involved in private brands to network, discuss key industry trends, and explore strategies for driving private brand sales. The Forum fosters peer-to-peer learning and the exchange of best practices to support category growth.
The Private Brands Forum meets annually on the Sunday of the NFRA Convention. See the Convention Agenda for exact date and time for this year. The NFRA Staff Liaison is Natalie Limm.
Ice Cream Forum
2025 Chair: Bob Brown, Jewel-Osco
The Ice Cream Forum provides a deep dive into the state of the ice cream and novelty category, examining category performance, consumer trends, and successful product innovations. The Forum also highlights NFRA’s Summer Favorites promotion and explores future promotional opportunities to drive category growth.
The Ice Cream Forum meets annually on the Sunday of the NFRA Convention. See the Convention Agenda for exact date and time for this year. The NFRA Staff Liaison is Pat Uffner.
Marketing Forum
The Marketing Forum brings member companies together to discuss key marketing challenges, explore emerging trends, and share strategies for effectively reaching consumers through NFRA’s marketing partnerships.
The Marketing Forum meets annually on the Sunday of the NFRA Convention. See the Convention Agenda for exact date and time for this year. The NFRA Staff Liaison is Kate Landis.
