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Welcome to the First Penguin Resource Center. Explore presentation decks, case studies, and supplemental materials developed by this year’s First Penguin teams. Resources are organized by case study and will be updated as additional content becomes available throughout Convention.

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Penguin Fresh – Reimagining the Frozen & Refrigerated Experience

Explore resources developed by Penguin Fresh as they examine ways retailers and manufacturers can transform frozen and refrigerated departments into inspirational, omnichannel meal-solution destinations

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The Ice Breakers – Revenue Growth Management in an Omnichannel Cold Chain World

The Ice Breakers explored how revenue growth management strategies can evolve to better reflect omnichannel shopper behavior, operational realities, and sustainable profitability across frozen and refrigerated categories.

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Chill Aisle Champs – Retail Media & Omnichannel Activation: Redefining How We Talk to Cold-Chain Shoppers

Chill Aisle Champs explored how retailers and suppliers can create integrated communication strategies that connect digital engagement with in-store, pickup, and delivery experiences while addressing the unique inventory and conversion realities of frozen and refrigerated categories.

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Frost & Found – Speed to Shelf & On-Shelf Availability in Frozen & Refrigerated

Frost & Found examined ways retailers and suppliers can improve product availability across physical and digital channels by addressing operational challenges such as labor constraints, inventory accuracy, backroom capacity, and speed-to-shelf execution.

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Cold Chain Collective – Fixing the Friction: Chargebacks, Compliance & Cost Leakage in Cold-Chain Categories

Cold Chain Collective investigated opportunities to reduce operational friction, improve compliance, and minimize cost leakage across the cold-chain supply chain through greater accountability, process efficiency, and collaborative problem-solving.

About the First Penguin Program

The First Penguin Next Generation Leadership Program challenges emerging industry leaders to collaborate across disciplines, share diverse perspectives, and develop strategic solutions for the frozen and refrigerated categories. The presentations featured here reflect the creativity, innovation, and commitment of the Class of 2026 as they address opportunities and challenges facing our industry.

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National Frozen & Refrigerated
Foods Association
2805 Old Post Rd., Suite 310
Harrisburg, PA 17110

Phone: 717-657-8601

[email protected]

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