Frozen PR Campaign
Real Food. Frozen. is NFRA’s national PR campaign that champions the quality, flavor, and innovation found in today’s freezer aisle. Designed to meet the needs of modern shoppers, this campaign puts frozen foods in the spotlight—from better-for-you meals and global flavors to indulgent desserts and family favorites.
With smart packaging, flexible portions, and real ingredients sealed at peak freshness, frozen foods offer craveable convenience across every meal occasion—while helping consumers stretch their budgets, reduce food waste, and save time in the kitchen.
Key Messaging Themes
- Real ingredients: Made with high-quality, wholesome ingredients—frozen at peak freshness to deliver flavor, nutrition, and trust in every bite.
- Bold flavors: From global cuisines to comfort classics, the frozen aisle serves up variety and flavor-forward innovation.
- Smart value: Convenient, affordable options with the nutrition, quality, and versatility today’s shoppers expect.
- Smarter portions, less waste: Right-size packaging and flexible servings designed for real-life routines.
- Everyday flexibility: From breakfast to late-night bites, frozen foods support meals, snacks, and everything in between.
- Accessible anywhere: Whether in-store, in search, or in the scroll—frozen foods show up where and when shoppers need them.
-
How the Campaign Comes to Life
Real Food. Frozen. reaches millions of consumers through a variety of platforms and touchpoints—creating visibility for the category and for sponsoring brands alike. Here’s how we share the story:
Branded and unbranded recipes, blogs, and meal ideas featured on our consumer-facing website.
Authentic storytelling and seasonal content created by trusted voices in food and lifestyle.
Newsletters and paid media that highlight campaign themes, seasonal activations and featured brands directly to consumers.
Year-round placements and pitches to media outlets—amplified with integrated brand mentions and sponsored products.
Take your support to the next level!
Elevate your brand and sign up to become a PR sponsor. View details below and contact [email protected] with any questions.
Engaging short-form content, reels, and spotlights on Easy Home Meals’ TikTok, Instagram, Facebook, Pinterest, and YouTube.